The Equity Kicker

FEBRUARY 7, 2017

This chart, from First Round Capital’s recent post Leslie’s Compass: A Framework for Go-To-Market Strategy is super interesting. It’s first use is for founders to work out whether they should have a sales intensive or marketing intensive go-to-market strategy.

Marketing 60

Marketing Framework B2C Valuation 60

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. What drove you to seek out content marketing as a growth solution? Well-defined goals and objectives.

Audience 127

Audience Non-Compete Distribution Channel 127

ReadWriteStart

JULY 23, 2021

For B2C Brands, they would say Monday and Wednesday. If you adopt this marketing strategy, then people are going to respond in the comments. And there are only five simple steps that you need to follow to write a story using the Hero’s Journey Framework. Phase :- Test Phase. People love stories.

Viral 216

Viral Algorithm Framework B2B 216

Startup Lessons Learned

JULY 5, 2010

While the customer development framework of Four Steps is universally relevant, The Entrepreneur’s Guide updates its practices for modern startups. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. In fact, they probably will. In fact, they probably will.

Customer Development 166

Customer Development Developer San Francisco Customer 166

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. He also has a side hustle as a ghostwriter of business and marketing books. What was needed?

B2B 83

B2B Marketing B2C ChatGPT 83

Duct Tape Marketing

NOVEMBER 23, 2016

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Up and Running

NOVEMBER 3, 2016

One of the best things about creating a marketing strategy for your small business is realizing how many tools exist to simplify the process. We turned to the experts at the YEC to find out what marketing tool, tactic, or strategy they can’t live without. See Also: 11 Tips for Focused, Effective (and Inexpensive) Startup Marketing.

Marketing 60

Marketing Social Media Analytics Framework 60

View from Seed

SEPTEMBER 11, 2019

But here’s some examples or frameworks to consider. it’s understandable that investors will want to see how your product is doing in the market. If in the long run your B2C business is likely to have an ad-based revenue model, the ability to acquire a large number of users at zero or extraordinarily low cost is critical.

Seed Stage 149

Seed Stage B2B Seed Capital Revenue 149

David Teten

SEPTEMBER 23, 2017

The extreme example of this are algorithmic investors in the public markets, who design algorithms which trade on the designer’s behalf, as opposed to making trading decisions directly. High-frequency trading, algorithmic by its nature, is estimated to account for at least 50% of US equity markets trading volume. . 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

YoungUpstarts

MAY 24, 2017

by Olga Mykhoparkina, Chief Marketing Officer at Chanty. Free with ads model is popular within products targeted to B2C markets. Steve Blank promotes this framework and it has been used by a lot of startups in the Silicon Valley. What is the market size you are entering? They went with a freemium.

Startup 173

Startup Viral Silicon Valley B2C 173

Duct Tape Marketing

MARCH 10, 2020

Transcript of Changing Minds in Sales, Marketing, and Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Back to Podcast.

Sales 64

Sales Marketing Framework Pennsylvania 64

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. Some business owners have written off the concept of paid search because they’re not a retailer or B2C.

Search 71

Search PPC Kansas City B2C 71

YoungUpstarts

FEBRUARY 23, 2015

Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Touting itself as providing “digital marketing strategies for beating competitors with 100 times your spending power”, Taking Down Goliath is roughly divided into three sections. Online Audiences and Marketing Messages.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

JUNE 8, 2017

I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. Marketing campaigns. Measure and iterate.

Programming 97

Programming Revenue Analytics Software Review 97

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The truth is less clear cut, especially for marketers. Craft marketing materials that resonate with multiple stakeholders. The second study, however, unearths a critical point, especially for marketers. They didn’t. ).

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

OnlyOnce

FEBRUARY 21, 2018

Having a reputation as being a low-cost provider can be in and of itself effective marketing – if that reputation is strong enough and your selection is wide enough, at least in retail-oriented industries, customers may consistently buy from you even if you’re not ALWAYS the low-cost provider. But then I started thinking – is it true?

B2B 74

B2B B2C Vertical Reputation 74

ConversionXL

APRIL 28, 2020

I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire. We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . It wasn’t quite a flip from B2C to B2B, but it was close. Image source ).

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

FEBRUARY 12, 2015

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. My bachelor’s degree is in IT, my first job out of college was a programmer, then I did sales and marketing for many years, run an SEO company and a SaaS business. So in essence – great optimizers are polymaths.

Conversion 48

Conversion Analytics Software Review Hiring 48

Mucker Lab

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? So if you are building a product that has a lot of incumbents that are very established, thinking about PLG may be one of the ways to disrupt that market. Hila is a mentor with Mucker Capital. What's the best way to do design?

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

MARCH 23, 2023

Exploring The Art Of Messaging written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Henry Adaso In this episode of the Duct Tape Marketing Podcast , I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. Let’s say cement for example. [09:29]

Framework 77

Framework Audience Audio Elevator Pitch 77

OnlyOnce

FEBRUARY 21, 2018

Having a reputation as being a low-cost provider can be in and of itself effective marketing – if that reputation is strong enough and your selection is wide enough, at least in retail-oriented industries, customers may consistently buy from you even if you’re not ALWAYS the low-cost provider. But then I started thinking – is it true?

B2B 48

B2B B2C Vertical Reputation 48

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

APRIL 27, 2019

” Digital marketers get asked this question all the time. Indeed, a CMO Council study from 2008 found that: Over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. ” Digital marketers get asked this question all the time.

Customer 100

Customer Analytics B2C Conversion 100

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Owning audiences, instead of just renting them.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 21, 2019

Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. This post from CXL includes some good examples of meaningful KPIs for an email sequence: Gross customer adds; Marketing-qualified leads; Time-to-close; Revenue. This guide is for marketers who are struggling with a marketing platform migration.

B2B 131

B2B Technical Review Email Sales 131

ConversionXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey. The email finishes with some reassurance.

B2B 129

B2B Email Sales Acquisition 129

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 10, 2016

Yet, few Marketers or executives take them seriously (because they don't know what the heck all that means to the business or their own paychecks!). Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. We see this everyday. "Analysts"

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Ready to take this expansive journey to not just win at performance marketing and brand marketing? B2C sites like Travelocity and Fry's have not cornered the market on this. From a marketing perspective we have been on a quest to figure out how to personalize the user experience on our sites.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

Hiring 70

Hiring Leadership Email Campaign 70

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. Introducing: ResearchXL™ framework. B2B and B2C. Use the framework as your tool, your guide, your process map. You don’t have generic problems.

Analytics 48

Analytics Technical Review Conversion Framework 48

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42