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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

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Conversion, retention and churn benchmarks

VC Cafe

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. For example, in B2B SaaS conversion, OpenView Partners 2022 benchmark report found that the average conversion rate for B2B SaaS businesses was 7.3%

Retention 109
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B2B Marketplaces Revisited

Version One Ventures

Yet today, the world of B2B marketplaces still lags far behind its B2C counterpart. An online marketplace can help buying agents evaluate potential partners by adding company profiles, operational performance data as well as customer ratings and reviews. Alibaba is an exception. Referral fees.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

Two weeks ago, my partners and I here at NextView Ventures announced our second fund. As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Physical-World Ecommerce.

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Meet the 32 Israeli Centaurs that reached $100M in ARR

VC Cafe

Scaling to $100 Million from Bessemer Venture Partners. I’m excited for the talent that will spin out of those companies to create the next generation of B2C stars coming out of Israel. Here’s the benchmarks Bessemer uses to measure this growth. Meet the Israeli Centaurs.

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How These Brothers Went from Hip-Hop Duo to Transforming the World of B2B Sales

ReadWriteStart

A partner, on the other hand, is a subject matter expert concerned with helping their buyers make the best possible decision. They want a partner to help them think about their business and its challenges. Think of everything that’s happened in the B2C buying process in the last 20 years… buying insurance, a trip abroad, or a new car.

B2B 87
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130