ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Austin Startup

APRIL 17, 2017

Thrillbox Visual Semantics Visual Semantics builds cloud-based software to stream ‘predictive intelligence’ to AR/VR hardware and software applications primary for real time threat analysis. This position will provide sales, negotiation, CRM and inbound/outbound outreach experience. SkimKing SocialMatters.ai SocialMatters.ai

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Duct Tape Marketing

JUNE 23, 2022

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? And these are a lot of the software platforms that I work with that would be extremely pricey for many consultants, solopreneurs, small business owners. So just type jenny.community into your web browser.

Community 94

Community B2B B2C Technical Review 94

ConversionXL

MAY 22, 2017

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

View from Seed

JANUARY 11, 2018

This technology enhances a consumer experience for literally thousands of media properties across the web. In our portfolio, Code Climate is a perfect example of this, as its software becomes embedded within an engineering team’s daily workflow. BookBub ), hybrid B2C/B2B2C models (e.g. 2) Pervasive Tools. Alignable ).

B2B 120

B2B B2C Vertical Portfolio 120

ReadWriteStart

SEPTEMBER 3, 2010

There's a thriving geek culture in Paris, and no lack of software development expertise, thanks to superior universities that produce superior engineers. PriceMinister, a site for C2C/B2C sales of new and used goods (at a fixed price) is the top e-commerce platform in France (recently surpassing eBay.fr Web and mobile.

France 163

France Technical Review Incubator Early Stage 163

VC Cafe

OCTOBER 28, 2021

And by making these tools accessible to users with just a few clicks, enterprise software providers can reach markets at a scale and speed that were impossible in the client-server paradigm. Aaron Levie put it nicely in 2019: 10 years ago, the combined public market caps of bottom-up, user-led enterprise software companies was $0.

B2B 167

B2B Sales Cycle Software Mobile 167

Austin Startup

JULY 12, 2010

And as marketers and businesspeople alike become more and more data-driven, linking care data with sales data with PR data with ad data becomes a core competence for any organization. But until then, individuals should, at minimum, have read, write and export rights to the data they have created around the web. Getting (Really) Real.

Customer 80

Customer Harvest B2C Technical Review 80

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

Marketing 77

Marketing Differentiation B2C PR 77

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. As often, it’s more of a people problem than a technology problem.

Programming 97

Programming Revenue Analytics Software Review 97

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it.

SEO 60

SEO Kansas City Kansas Missouri 60

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. And I always say it's sales or conversion , you know, rate optimization. And I, that's really my expertise.

B2B 84

B2B Marketing B2C ChatGPT 84

ConversionXL

JUNE 25, 2021

Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams. There are several documents you can create in pre-launch to encourage buy-in (no matter the size of your startup or organization): Sales messaging guide.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

NOVEMBER 29, 2018

As Wes Bush details, you have three options for a SaaS go-to-market strategy : sales led, marketing led, or product led. Will you still need sales support for some enterprise accounts? Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%.

Customer 119

Customer Conversion Acquisition B2B 119

Duct Tape Marketing

FEBRUARY 2, 2023

The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients. Oh, your problem with your software, go into our community. 17:56): Come down, it's President's Day sale.

Community 85

Community Marketing Audience Networking 85

Software By Rob

OCTOBER 14, 2010

And after talking about this subject at length, I found myself again evangelizing it last week at the Business of Software conference. But myself and another developer could get together and clone almost any popular web application in a month. You have some sales waiting for you once you push the bits to your server.

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Here are three examples in which this heuristic is commonly violated in web design: Pop-up offers. Techport 13 does it right.

B2B 73

B2B Design Matching Search 73

ConversionXL

DECEMBER 9, 2013

So the question is, does emotion play a role in making more sales online? Before we look how emotion affects sales, we have to ask if emotion plays a role further up the marketing funnel – specifically for driving awareness and getting more reach. Emotional Design Influences Sales. As it turns out, yes. image source.

Sales 126

Sales B2B Campaign Video 126

Software By Rob

AUGUST 18, 2010

Pluggio is a Freemium Twitter web app created by Justin Vincent. About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. When he’s not developing software, he’s furiously working towards becoming a better Micropreneur. at 10:31 am [.] 10 Nick Francis on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

Occam's Razor

JUNE 11, 2014

From B2C to B2B. And you are guessing why store sales are down (and because of such a simple fix!). B2C sites like Travelocity and Fry's have not cornered the market on this. A search for "sales automation" shows a link for Zoho, leading me to the site below left. We will look at many different examples.

Design 150

Design Software Review Technical Review Mobile 150

Brandanew

AUGUST 13, 2015

They sell software and apps. Most people who download this data are usually already interested in the field and do perhaps require the software/products. Writing is still the clearest and most definitive medium for demonstrating expertise on the web. Your Blog/ Content Marketing will allow you to get leads. source: chart ).

Small Business 100

Small Business Marketing Software Review B2C 100

ConversionXL

OCTOBER 16, 2015

Optimizely has the call to action above the fold as well, but manages to avoid creating a false bottom by making the line “web and mobile apps” only partially visible. So you’ll see the longer forms, sales letter and actually you’re going to see a lot of pages that are long form. via Business of Software). What the Data Said.

Conversion 48

Conversion Mobile Design Warrant 48

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. To be successful, every web start-up needs to be thinking about how it can build demand-side economies of scale. Lower capital requirements: The cloud lowers the upfront R&D costs for a software start-up.

IP 156

IP B2C Demand Startup 156

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. File Size Matters.

Video 48

Video Conversion Mobile Search 48

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Video has won marketers’ hearts and minds: 83% believe that video content grows sales. It’s a great opportunity to meet experts that you’ve known on the web for ages. Video content. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Identify gaps in our content/engagement/channel strategy on the web, 2. If we work in sales, all we care about are sales touch points. You want sales, yes. It is also rude. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Reid Hoffman

AUGUST 17, 2021

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. It’s the company that they happen to be working at.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Whether or not it’s trying to do productivity software with Office, or trying to do e-commerce with Amazon, et cetera. Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. It’s the company that they happen to be working at.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. A lot of that traffic also submits leads that go to your normal sales process. Macro Business Context: The Big Deal. What can I do to improve it?

Analytics 139

Analytics Aggregator Channel B2B 139

online.wsj.com

SEPTEMBER 23, 2012

Computer Software. Businesses For Sale |. Computer & Software Services. Consumer Services (B2C). Software. - Web Design/Tech Services. Businesses For Sale |. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Hospitality.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. Cracking The Code. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

OCTOBER 23, 2009

In the process, they learned a lot by asking initial prospects to sign a non-binding letter of intent to buy the software. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. It is borderline embarrassing.

San Francisco 144

San Francisco Customer Wiki Lean 144