Occam's Razor

JUNE 25, 2012

My hope is to simply help you internalize the impact of these decisions on reports, which metrics might be impacted and which will be fine, as well as what types of decisions you can still make with confidence and which decisions you might make with a grain of salt. Web Data Collection Context: Cookies and Tools. And other such users.

Analytics 130

Analytics IP Web Metrics 130

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. I share these stories to illustrate vividly how we in the web analytics world get lost in our data and Omniture and Google Analytics and reporting and lose sight of the the basics and the customer experience. Especially at the really simple and basic things.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I love custom reports. That's my plan for this blog post. Consider yourself fully forewarned!

Analytics 125

Analytics Web Customer SEM 125

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

Up and Running

JUNE 28, 2012

As a CEO and an adviser to governments and politicians, I do a lot of listening. I even wrote a blog post about my listening into my industry, Government 2.0. Relying on one analytical metric to track your progress or that of the campaigns you are running is a false flag. ” Or do you? It is pretty simple.

Social Media 91

Social Media Government Metrics Database 91

Occam's Razor

AUGUST 22, 2011

. ~ Qualitative Analysis: "What's Voice of Customer? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Why care about "the why?"

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

DECEMBER 21, 2015

You know, like Moz, Buffer, Groove, that release key metrics and speak in a candid tone. Is sharing everything (metrics, opinions, etc) an effective strategy for growth? Trust in leaders, government or business, is not high – an area of opportunity, perhaps. Altucher has made a name for himself by “bleeding on the page.”

Marketing 48

Marketing Metrics Virginia Salary 48

Up and Running

OCTOBER 24, 2017

This can easily be accomplished by surveying current and potential business customers, testing focus groups, conducting one-on-one interviews, utilizing social media polls, and observing data through platforms like Google Analytics. Step 3: Determine your capital needs and write a business plan. Step 4: Enter a contest.

Entrepreneur 135

Entrepreneur Venture Capital Angel Investor Campaign 135

Up and Running

DECEMBER 17, 2020

Some firms specialize in research and can assist with pulling together some compelling numbers and detailed customer profiles. Inbound marketing is about creating a welcoming home for your customers through platforms such as your website and social media communities like Facebook, LinkedIn, and Twitter. What is inbound marketing?

Marketing 142

Marketing Technical Review SEO Hosting 142

Startup Lessons Learned

MARCH 6, 2010

Our trip was bipartisan, bicameral, and bi-branches-of-government. After so many of you stepped forward to show your support in last years 2gov campaign , I got a call out of the blue from a member of Senator Lugars staff. Our trip was bipartisan, bicameral, and bi-branches-of-government.

San Francisco 113

San Francisco DC Washington Startup 113

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. 15% of companies don’t track ROI (Return on Investment).

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. You’ll need to do something custom.

Design 111

Design Framework Product Development Technical Review 111

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MARCH 4, 2008

campaigns, and so on and so forth. All critical data that helps you step up your game – improve your campaigns, fix pages, fire someone. Unfortunately we are not our customers. In fact being as close to our companies as we are, it is quite likely that we are the worst possible people to empathize with our customers.

Analytics 104

Analytics Metrics Web Aggregator 104

Occam's Razor

AUGUST 13, 2012

Simply because you are going to bump into privacy and government regulations. That means: All of these metrics are off. This is problem for governments, privacy regulators and the public to solve. I believe that attribution modeling is not the path to the smartest decisions for multi-touch multi-visit digital campaigns.

Analytics 124

Analytics Channel Metrics Web 124

crowdSPRING Blog

DECEMBER 13, 2018

Chapter 3: Brand Identity Research: Customers, Competition, and Your Brand. A brand is the sum total of the experience your customers and customer prospects have with your company or organization. Your company’s brand is a promise you make to customers and prospects about your products, your services, and your company.

Marketing 162

Marketing Charlotte Naming Design 162

Up and Running

AUGUST 20, 2018

They use a plan to reinforce strategy, establish metrics , manage responsibilities and goals, track results, and manage and plan resources including critical cash flow. For example, if you’re building a plan for a biotech firm, your plan will go into details about government approval processes. Market trends. Competition.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

Occam's Razor

FEBRUARY 28, 2017

At a previous employer customer service on the phone was a huge part of the operation. Qualitative surveys were giving the company a read that customers were unhappy with the service being provided. But, pretty quickly customers with painful problems became a personally painful problem for an individual customer service rep.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

JUNE 26, 2017

Know your North Star Metric. Hint: it’s not usually a company-valued metric like revenue. If you don’t know your customer well, 99% of your assumptions are wrong. So how to target a customer in this world? Things change: Customer state changes. – You can simply ask your customers and talk to them.

Analytics 85

Analytics Sweden Metrics Estonia 85

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

DECEMBER 12, 2016

there is a new mobile app to track or a new digital experience to problem-solve or a crazy online to offline campaign that upends everything unleashes a new layer of tactical activity. You got me, I am ignoring all the data layer and custom stuff! If you are a government analytics team, you are wasting time. All that is great.

Analytics 60

Analytics DC Software Review Leadership 60

Austin Startup

JUNE 26, 2019

The Whole Enchilada For those of you interested in more than The Skinny, keep reading… Countless conversations have been had with key users, customers, advisors, mentors, family and friends. and * on a bootstrapped budget* : We first engaged in customer surveys and validated a huge problem?—?several What did our customers think?

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Reid Hoffman

MARCH 2, 2021

This is a company that when they were founded, it wasn’t just that they were competing against other companies, but they were competing against industries and regulations and governments that wanted to essentially regulate them out of existence. Marketing, for example, customer, product organization, et cetera. It’s like, no, no, no.

Iran 41

Iran Technical Review Non-Compete Lean 41

Austin Startup

JULY 15, 2017

As such, I strongly believe in the people’s right to know the truth about individuals and institutions granted the privilege by government of serving their needs in some way, shape or form — a belief which extends to exposing instances in which they fail to live up to their promises. (NB: But that’s another story.)

Austin 48

Austin Texas Leadership Technical Review 48

Mike Michalowicz

JANUARY 24, 2018

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. The best advice is to pull your closest customers even closer. What you can plan for is an exceptional customer experience.

Viral 126

Viral Social Media LLC Mobile 126

ConversionXL

OCTOBER 15, 2019

But customer paths are non-linear and pretty complicated— sooo many things influence conversions. . Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing, keywords, etc. You need to prove that your online marketing campaigns drive offline revenue. Pure offline.

Analytics 85

Analytics Cloud Advertising SQL 85

Hearpreneur

SEPTEMBER 16, 2015

We are committed to delivering affordable and convenient bookings to our customers anywhere in Nigeria. After looking at many extensions, we came up with the word ‘metrics.’ Metrics are defined as a standard of measurement. When we say we are hotels.ng, we mean we are the premium hotels booking service in Nigeria.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

JUNE 1, 2010

This year they were joined by senior Canadian government officials. Consider how we measure success of our TV campaigns. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. Oh, oh, and you can run experiments!

Marketing 92

Marketing Channel Web Metrics 92

Mike Michalowicz

JANUARY 10, 2013

This is great provided you already have in place a strategic thinking business plan where you have clearly identified your ideal customers; know your market and have established key metrics. The best advice is to pull your closest customers even closer. What you can plan for is an exceptional customer experience.

Viral 145

Viral Social Media LLC Mobile 145

Occam's Razor

OCTOBER 19, 2010

to drive a continual improvement of the online experience of your customers and prospects, 3. Every single company, regardless of size, will require multiple tools to understand the performance of its website, happiness of its customers and glean key context from competitors and ecosystem evolution. Actually let me rephrase that.

Analytics 135

Analytics Web Non-Compete Campaign 135

Reid Hoffman

JUNE 8, 2021

The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs. We identified five, and the trifecta of employees, shareholders and customers, everyone has those, we also added two more. So it works for as many stakeholders as possible.

Silicon Valley 69

Silicon Valley Hosting Rhode Island Design 69

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy. It shows all the incoming traffic to a site as a Treemap. Let's look at some more.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Reid Hoffman

JUNE 8, 2021

The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs. We identified five, and the trifecta of employees, shareholders and customers, everyone has those, we also added two more. So it works for as many stakeholders as possible.

Silicon Valley 36

Silicon Valley Hosting Rhode Island Design 36

Scalable Startup

FEBRUARY 1, 2013

So originally the customer was the Department of Defense. It was the first customer for the computer. And then medium-size businesses start to use it, and then large businesses start to use it, and then eventually the government starts to use it. And then small businesses start to use it. Marc Andreessen: Versus trickle-down.

Software Review 22

Software Review Startup Venture Capital Stock 22

Duct Tape Marketing

JULY 29, 2016

Every year, governments increase restrictions on unsolicited email. MailChimp took a random sample from 30,000 users in its database who had sent at least ten email campaigns, looking for improved email marketing stats from double opt-ins. photo credit Flickr. With new restrictions also comes harsher penalties when laws are broken.

Email 28

Email Czech Republic Marketing United Kingdom 28

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 25, 2016

Examples: how a market will evolve, what competitors are investing in, whether new marketing campaigns will be successful, or how an important new hire will perform. This appears in statements like “We’re getting killed in the market for not having F” or “I’m sick of customers complaining — rightly!

Differentiation 120

Differentiation Framework Restful Software Review 120

Occam's Razor

JANUARY 7, 2014

12: Almost all reporting is off custom reports. #11: 12: Almost all reporting is off custom reports. They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. Creating custom reports is hard work.

Analytics 140

Analytics Web Metrics DC 140