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Organizational Debt is like Technical debt – but worse

Steve Blank

These shortcuts add up and become what is called technical debt. You fix technical debt by refactoring , going into the existing code and “cleaning it up” by restructuring it. Equally important their VP of Marketing had brilliantly executed a stream of social media campaigns (Facebook likes and partnerships, email campaigns, etc.)

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Founder Interview: Salo Sterental, Co-Founder of SoStereo, Marketing with Music

The Startup Magazine

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. We wanted to break down the walls of access to music, and technology was a perfect solution.

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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Buyers became more critical due to a reduction in reosurces and as a result the entire process started to involve more people ultimately taking longer to close.

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BUSINESS OBJECTIVES: ADMINISTRATION KEY PERFORMANCE INDICATORS 2021

The Startup Magazine

In the end, it all comes down to the success of your marketing campaigns. It is quite challenging to envision stock turnover that occurs all day. The formula for calculating this turnover divides the sales in a specific interval by the average stock sold in that same period. MARKETING BUSINESS KPIs. SALES GROWTH.

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How to Increase Ecommerce Conversion Rates

ConversionXL

So, if you want to improve where you are right now, take stock of these 23 ways to improve your ecommerce conversion rate. Technically, you could have an ecommerce site with only images and no product descriptions, but I don’t recommend it. Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Employee Equity: Restricted Stock and RSUs on #mbamondays – [link]. Designing Objectively (UX Magazine) – [link]. SPEC Campaign [link]. Technology expected in homes in 10 years – Scientists unveil moving 3D holograms – [link]. US News & World Report cancels magazine [link].

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. Today I want to focus on tactics with a local flavor. Direct mail.

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