YoungUpstarts

APRIL 3, 2015

These include making deposits, transferring funds, paying bills and managing stock portfolios. Online calculators provide instant loan estimates, loan applications can be completed and submitted in a matter of minutes, and sophisticated web-based technology helps accelerate the credit decision process. Small Business Loan Overview.

Small Business 100

Small Business Technical Review Technology United States 100

Both Sides of the Table

MAY 10, 2012

I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. We’ve been testing things like: How do Facebook “Likes” perform relative to FB ads that drive you directly to a web page. How do integrated Twitter campaigns work relative to “promoted Tweets”?

Marketing 297

Marketing Metrics Campaign Portfolio 297

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. The next stage is seed funding, and you should raise $500k-$1.5m

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Haystack

DECEMBER 29, 2018

As more investors have more touch points with a “Softbank round” in their portfolio, a picture emerges — rounds here often take a long time to close. Also during this time, the underlying metrics in that business can change positively, potentially trapping companies to accept the initially-agreed upon valuation.

Technical Review 165

Technical Review Venture Capital Russia China 165

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1. You must use metrics that are unique to the medium. Your campaign data. Ready for the best email marketing campaign metrics? Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. And of course our Acquisition, Behavior, Outcome metrics. These changes impact my AdWords spend sub-optimally.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 25, 2018

Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. Attaining that level of attribution—the key to improving outcome measurement—breaks down in a couple of spots: Web analytics. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you want to win on the web, you have to do both Own and Rent really well.

Metrics 155

Metrics Marketing Analytics Channel 155

Cracking the Code

MARCH 23, 2007

Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. The following chart compare the impact of the tsunami in 2005 on the website traffic vs. the viral marketing campaign that they launched in 2007 with Popular Media.

Software Review 48

Software Review Viral Media Marketing 48

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). That means: All of these metrics are off. I believe that attribution modeling is not the path to the smartest decisions for multi-touch multi-visit digital campaigns. We will adapt to whatever they decide.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

crowdSPRING Blog

JUNE 5, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More – buff.ly/1KBkzIK. audio/draft/ro…. 1EadN7z. .

Small Business 48

Small Business Design Social Media Nepal 48

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Venture Chronicles

DECEMBER 20, 2011

What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Starting Right! A real challenge!

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. But not to worry.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

SEPTEMBER 7, 2010

We have a very long tail of data in web analytics. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. Yet gold I must find if I want to improve the outcomes for my web business (for profit or, as in the above example, non-profit). The Problem. But we need more. One more problem though.

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

FEBRUARY 7, 2022

Bonus read: Four types of experiments you can run on Facebook: A/B, Holdout, Brand Survey, and Campaign Budget. ). One of the coolest things we’ve done over the last year is to ascertain how to get t rue incremental complete campaign brand lift for our large campaigns. Don’t test for a vanity metric. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

JANUARY 7, 2019

Learn what Session Quality is in Google Analytics, then learn how to use it in your campaigns to improve conversions. Learn what Smart Bidding is in Google Ads, then learn how to use it in your campaigns to improve outcomes. Obsess about what happens after campaigns end. Take your first steps towards unlocking smart algorithms.

Analytics 88

Analytics Marketing Algorithm Campaign 88

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. What I mean by that is startups nowadays that raise money have absolutely ludicrous metrics. And again, that doesn’t have the metrics that a VC wants. It’s hard to imagine how they even got it.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

ConversionXL

AUGUST 14, 2019

Select dimensions and metrics you want to compare. For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 4, 2012

I had emailed you in August before we first started the program and I wanted to invite you to take a look at some of these new tech-businesses in our portfolio. Unique / Interesting Here’s another email I got today: Dear Jason, Based on your commitment to innovation, I’d like to introduce my web startup to you.

Internet 270

Internet Email Engineer Web 270

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. " Sad, unimaginative measurements of their sad, unimaginative campaigns.

Marketing 140

Marketing Analytics Web Channel 140

Hearpreneur

SEPTEMBER 16, 2015

We wanted a name that sounded studious and statistical, and was one or two short words — and, the name should reflect our business, which was mainly reporting on the performance of apartment properties, submarkets, markets and portfolios. “We After looking at many extensions, we came up with the word ‘metrics.’

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Occam's Razor

OCTOBER 22, 2008

The next stage in the metamorphosis of the popular web analytics tool. Along the way I'll share three different segments that you must have in your web analytics tool. If you want to get really really good at web analytics segmentation I encourage you to read these two posts. After that we'll do the bare bones.].

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

JUNE 1, 2010

I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. My plan tonight is to present some thoughts on how to transform people and companies in the age of the Web, for about 15 minutes, and then address your questions. Internet Marketing. So exciting.

Marketing 92

Marketing Channel Web Metrics 92

Occam's Razor

SEPTEMBER 21, 2015

Companies should optimize for the portfolio of visits (multiple!) It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. We still live in an world where we are optimize for single visit sessions.

Stock 60

Stock Conversion Matching Audience 60