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How to QA Ecommerce Email Campaigns to Increase ROI

ConversionXL

People don’t go through email campaigns from the customer’s perspective to see what they’re receiving prior to or after an online purchase. In this post, you’ll learn how to QA your email campaigns so they work for you and your customers. But first, here are some signs that you’re not managing your email campaigns effectively.

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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

So why the hell do you insist on using stock photos?! You pay, download the stock photo, jury-rig it into your design, and look at your work with a mixed sense of pride and shame. But the client loves it! (“See, looks like stock photos weren’t so bad, were they?”). Alright, look, I get it. Image source ).

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

So Why The Hell Do You INSIST On Using Stock Photography?! You pay, download the stock photo, jury-rig it into your design & look at your work with a mixed sense of pride & shame. But the client LOVES it! (“See, looks like Stock wasn’t so bad after all, was it Mr. Designer?”). You’re on a budget.

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6 Key Leaders Every Technical Startup Needs To Thrive

Startup Professionals Musings

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. These people also have the credibility to attract investors.

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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Whether you are contemplating an investment in your favorite startup, or a little-known stock on a public exchange, there is “big data” out there that can’t possibly be evaluated by you without predictive analytics. Without predictive targeting, a retention campaign may cost more than it gains. Investment risk management.

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Using Triggered Email Campaigns To Engage Your Subscriber List

YoungUpstarts

Triggered email campaigns help you interact and engage your customers at all levels of the purchasing journey with content that relates to their actions and behaviors. Here are a few examples of what triggered email campaigns can look like: . 3 Benefits of Triggered Email Campaigns. Image courtesy of Pixabay. .

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