How to Write Better B2B Case Studies: 2 Lessons from Psychology
ConversionXL
MARCH 18, 2019
Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). Ignore either one, and your case studies are likely to fall flat.
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