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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

Congrats if you’re among the 73% of marketers who publish customer case studies to win hearts, minds, and pockets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). Ignore either one, and your case studies are likely to fall flat.

B2B 134
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It's time for lean philanthropy: a case study

Startup Lessons Learned

I’ve long been an advocate of using Lean Startup principles to advance non-profits and philanthropic organizations, whose work is so urgently needed at this moment in history. As in many areas of the crisis, I have seen a number of new organizations founded to help alleviate hunger and food insecurity in the wake of COVID-19.

Lean 128
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Got Case Studies?

Rembrandt Communications

Are You Taking Advantage of Case Studies? One of the fastest and cost-effective ways to create a marketing piece for your business is to write a case study. What is a case study? Look at a case study as a testimonial with more detailed information. Create your case study.

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Case Study: Lean UX at work

Startup Lessons Learned

Jeff will also be joining us on stage at Startup Lessons Learned 2011 , where he will be presenting a case study on his experience blending design, Lean Startup, and large company culture. Liked this case study? Lean Startups need to make snap decisions, iterate quickly and pivot when needed.

Lean 165
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, July 28, 2010 Case Study: kaChing, Anatomy of a Pivot (The following guest post is a new experiment for this blog. In the interests of full d isclosure: I am an advisor to kaChing but did not participate in the interviews that led to this case. Do you find it helpful? for Har.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

Below, are 10 case studies on how to reduce churn for your SaaS product. Now to the case studies…. In the case of Facebook Login, for example, users can instantly access a network they’ve been customizing for months or years—the perfect marriage of instant gratification and customization. Why Did This Happen?

Retention 106
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Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan

Where to Play

The post Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan appeared first on Where to Play. Here is the case of a local catering business from Pakistan, applying the Market Opportunity Navigator to find new market opportunities in light of a changing environment.