Startup Professionals Musings

APRIL 20, 2011

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 232

Advisory Board Startup Forecast Early Stage 232

ConversionXL

MAY 1, 2017

One of the greatest threats to long-term success is when companies aren’t vigilant enough about responding to the changes in their market—whether it’s by failing to spot product or channel fatigue, acknowledge new competition, make needed updates to products or marketing adjustments in a timely fashion, or embrace new technology coming online.

Technical Review 127

Technical Review Algorithm Channel Analytics 127

Both Sides of the Table

AUGUST 8, 2009

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. They tell you they’re going to ship product and they do. They hire key staff. .&#

Technical Review 309

Technical Review Term Sheet Venture Capital Revenue 309

Startup Professionals Musings

APRIL 12, 2010

There are unknowns at every turn, leading product development, attracting customers, managing cash, and dealing with human resources and office politics. Too many startups simply follow the standard distribution channels, use standard pricing, and count on their one extra feature to give them the market.

Advisory Board 125

Advisory Board Startup Forecast Early Stage 125

Steve Blank

NOVEMBER 11, 2014

The Lockheed Skunk Works led by Kelly Johnson was responsible for its Advanced Development Projects – everything from the P-80 , the first U.S. Skunk works differed from advanced research groups in that they were more than just product development groups. jet fighter plane, to the U-2 and A-12 spy planes.

Channel 286

Channel Customer Development Distribution Restful 286

Berkonomics

JULY 13, 2023

Example tactics for one strategy: [Email readers, continue here…] Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory.

Asia 62

Asia America Distribution Channel 62

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Up and Running

JULY 26, 2016

1x hacker in charge of product/development. 1x hipster working with both product and growth. Aug-15: Head of Sales (growth team). Nov-15: Graphic Designer (growth/product). Nov-15: Graphic Designer (growth/product). Dec-15: Developer (product team). Apr-15: Head of Marketing (growth team).

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Ask every employee to focus on sales. Aggressively enter new markets and sales channels. Don’t give up your dream too early.

Social Media 120

Social Media Metrics Viral Channel 120

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Berkonomics

MAY 25, 2017

Strategy Three: Expand into at least three new continents through new distribution channels. Assign our development manager to localize design and oversee the needed enhancements to our product and support materials for each new territory. Email readers, continue here…]. EMEA, Asia, Latin America.

Asia 97

Asia America Distribution Channel 97

Startup Lessons Learned

APRIL 14, 2009

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

FEBRUARY 3, 2022

People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. What is the growth stage of the product life cycle (and why is it important)?

Product 102

Product Marketing Social Media Channel 102

Startup Professionals Musings

OCTOBER 12, 2010

You can also use this space to keep track of innovators (R&D personnel) and rainmakers (sales & marketing personnel). Products: You obviously can’t create value without a viable product (or service) to sell. You should inventory your best accounts and prospects, as well as the status of any pending major sales.

Intellectual Property 223

Intellectual Property .Net Valuation Distribution 223

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels.

Management 141

Management Marketing Campaign Social Media 141

crowdSPRING Blog

MAY 17, 2010

This drives our own product development strategy, and we constantly ask for feedback and suggestions to help us understand how we can do better. But critical to consider are whether your product offers enough variation (is there something for (almost) everyone?) Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Viral Small Business 84

Steve Blank

MARCH 15, 2011

what’s the product? what distribution channel? Channel : Mowing and agricultural equipment dealers. Joe Bingold (MBA, Jun 2011) Head of Product Development for Naval Nuclear Propulsion Plant Control Systems, US Navy, MSME (Naval PGS), BSEE (MIT), P.E. would buy an autonomous mower. in Control Systems.

Business Model 236

Business Model Nebraska Peru Germany 236

Steve Blank

OCTOBER 25, 2022

How do they become present on new social media and communications channels? How to they use the new distribution channels competitors have adopted? How do they make these transitions without alienating and losing their existing customers, distribution channels and partners? Are these the real problems?

Framework 389

Framework Distribution Channel Leadership 389

Steve Blank

MARCH 11, 2015

They’ve found product/market fit (what products customers want to buy). They’ve learned the best distribution channel to get the product from their company to the customer. They’ve figured out the revenue model (subscription, license, direct sale, etc.) and how to price the product.

Widget 120

Widget Lean Business Model Metrics 120

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 126

Social Media Media Marketing Database 126

Up and Running

MARCH 1, 2016

billion in total industry sales. So, if I were going to invent something, I’d probably start by creating an affordable jeweler’s workbench, not least because I’d be able to test it, and because I already know all the distribution channels I’d need to hit in order to sell it. In 2011, it accounted for approximately $2.3

Non-disclosure Agreement 60

Non-disclosure Agreement NDA Non-Compete Naming 60

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

Cost 37

Cost Marketing Audience Media 37

Up and Running

MARCH 24, 2021

Keeping track of this measurement and noting any positive or negative changes can help inform your return on investment for any marketing or sales campaigns. One of the best ways to start developing your market penetration strategy is using the Ansoff Matrix. Launch a new product or service.

Software Review 146

Software Review Marketing Campaign Forecast 146

techcocktail.com

OCTOBER 23, 2010

be the manager and product developer). Make sure someone is thinking about overarching plans around PR, marketing and sales and spends time crafting the right messages, understanding audiences and figuring out distribution channels. Accountant – Someone needs to pay attention to the money.

San Francisco 44

San Francisco Startup PHP San Diego 44

Steve Blank

JUNE 8, 2009

Execution by Vertical Market As the class progressed, students asked how the activities/functions of a startup; (Sales, Marketing, Business Development, Product Development, etc.) For example, How does sales differ from one market to another? Sales – What Channel to reach the customer?

Vertical 122

Vertical Silicon Valley RSS Marketing 122

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 79

Social Media Media Database Channel 79

ConversionXL

JUNE 17, 2014

But with everyone flocking to digital channels also meant that it’s not just competitors trying to siphon your market’s attention, but aunts, uncles, friends & people who actually talk back to you. The reality is, NONE of this matters, when your social media channels aren’t connected to the right audience.

Social Media 69

Social Media Media Marketing Database 69

Version One Ventures

AUGUST 7, 2018

However, the pressure of sky-high housing costs, salaries and competition for suitable candidates is causing start-ups and investors to rethink their approach to distributed teams. Among our Silicon Valley-based portfolio companies, not a single company past “A” does not have a distributed team. Slack, Zoom). Slack, Zoom).

Silicon Valley 129

Silicon Valley Distribution San Francisco Denver 129

Startup Professionals Musings

DECEMBER 14, 2015

"If we design a great product, investors will find us." Technologists forget that investors are buying a chunk of the business, not the product. Every solution needs a business team first who knows how to market, distribute and support the product. Business work should start only after the product is done."

Technical Review 120

Technical Review Startup Angel Investor Social Media 120

Berkonomics

DECEMBER 30, 2009

Strategy Three: Expand into at least three new continents through new distribution channels. Assign development manager to localize design and oversee needed enhancements to product and support materials for each new territory. Assign one corporate employee to support sales and installation efforts by all distributors.

Asia 59

Asia America Distribution Channel 59

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. This is the simplest version of your product minus the frills and frosting.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Professionals Musings

SEPTEMBER 4, 2010

Whether your new software is ‘in the cloud,’ an online download, or distributed on a CD through various direct and indirect distribution channels, the process of localization is still a time consuming, manually intensive, and expensive effort. Despite all the hype and free tools, there still is not ‘an app for that.’

Software 200

Software Distribution Europe Database 200

ConversionXL

APRIL 3, 2018

Facts don’t change minds – true for both sales and customers. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Offline sale – typically.

Retention 106

Retention Artificial Inteligence Channel Email 106

Steve Blank

NOVEMBER 2, 2009

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. The Customer Development process (and the Lean Startup) is one way to do that. Something else?

Lean 244

Lean Silicon Valley Startup RSS 244