YoungUpstarts

JULY 18, 2013

Pinterest should be an accessible channel for everyone – not only brands who can invest millions in building up their presence. At PinLeague , we pride ourselves on serving businesses and organizations of all sizes, from local businesses to Fortune 100 megabrands. by Danny Maloney , CEO and co-founder of PinLeague.

Small Business 145

Small Business Curation Cofounder Analytics 145

Brandanew

OCTOBER 14, 2016

When utilized in the most proper manner, a large community on Instagram for your brand can be a highly-effective visual advertising channel. Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. Filters are a known Instagram feature.

Community 100

Community Social Media Nashville Philippines 100

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

Duct Tape Marketing

DECEMBER 15, 2022

So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Because nobody trusts papa ads and you don't even see emails anymore cuz they go into spam. Connect with Liz on LinkedIn. More About Strategy First: Apply for the Agency Workshop.

Community 79

Community Framework Advisory Board Viral 79

Startup Professionals Musings

JULY 11, 2013

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Don’t force customers to go offline to your customer support phone or email for resolution. Guide customers to the right social media channel.

Social Media 249

Social Media Media Customer Viral 249

Up and Running

SEPTEMBER 2, 2016

When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. It can feel overwhelming, but after reading you should have a clear sense of the steps you need to take to create a Facebook marketing campaign for your small business. Add your Facebook Page to your email signature.

Small Business 98

Small Business Marketing Social Media Audience 98

Up and Running

JULY 26, 2016

The cornerstone of any business is that LTV > CAC. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. If you are measuring these two correctly, you can make simple rules/decisions based on your results: If the CAC is over twice the LTV don’t even bother—this channel is likely not going to work.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Yet in the business plans I see, the marketing content and budget are smaller than ever. Then it’s time to innovate through the channels or platforms that are relevant.

Marketing 120

Marketing Viral Demand Channel 120

Startup Professionals Musings

DECEMBER 6, 2012

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Don’t force customers to go offline to your customer support phone or email for resolution. Guide customers to the right social media channel.

Social Media 228

Social Media Media Customer Viral 228

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

mashable.com

OCTOBER 27, 2010

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The site is run by Mercy Corps , which intends to help “small businesses grow faster, generate more revenue, and employ more people.&#

Entrepreneur 94

Entrepreneur Social Media Technical Review Social Network 94

mashable.com

AUGUST 31, 2010

Nellie Akalp is the CEO & Co-Founder of CorpNet , her second incorporation filing service company based on the simple philosophy of truth in business and her strong passion to assist small business owners and entrepreneurs. Follow her on Twitter @corpnet and Facebook. 38 New Social Media Resources You May.

LLC 75

LLC Social Media Startup Philadelphia 75

mashable.com

AUGUST 31, 2010

Nellie Akalp is the CEO & Co-Founder of CorpNet , her second incorporation filing service company based on the simple philosophy of truth in business and her strong passion to assist small business owners and entrepreneurs. Follow her on Twitter @corpnet and Facebook. 38 New Social Media Resources You May.

LLC 75

LLC Ruby Social Media Startup 75

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally.

Marketing 72

Marketing Differentiation B2C PR 72

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Which brings me back to my old friend (and yours, too, I hope) the four P’s&# Product. a luxury brand? Photo: Dave77459.

Marketing 84

Marketing Startup Small Business Viral 84

mashable.com

OCTOBER 16, 2010

49% of Small Business Owners Use Smar. Social Good Is as Easy as Texting 3 Ways Small Businesses are Investing. The venture capital industry is facing real competition for the first time in decades. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship.

Angel Investor 84

Angel Investor Venture Capital Social Media Technical Review 84

mashable.com

OCTOBER 16, 2010

49% of Small Business Owners Use Smar. Social Good Is as Easy as Texting 3 Ways Small Businesses are Investing. The venture capital industry is facing real competition for the first time in decades. The competition between super angels and venture capitalists may be leading to a new golden age for entrepreneurship.

Angel Investor 83

Angel Investor Venture Capital Social Media Technical Review 83

mashable.com

MAY 9, 2011

); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Interested in more Startup resources? startupcto

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

mashable.com

JUNE 8, 2010

Small startups rarely have a recruiting professional on their team — or even someone who has enough spare time to imitate a recruiting professional. Pros: The site claims to be “the world’s BIGGEST source of small business clients.” 49% of Small Business Owners Use Smar. 38 New Social Media Resources You May.

Coder 60

Coder Technical Review Social Media Technical Cofounder 60

mashable.com

MAY 28, 2010

49% of Small Business Owners Use Smar. Social Good Is as Easy as Texting 3 Ways Small Businesses are Investing. Frances McInnis is a journalist and crossword enthusiast based in New York City. 38 New Social Media Resources You May. Groupon Adds Self-Serve Deal Platform. SCVNGR Makes Major Enhancements to iP.

Naming 94

Naming Technical Review Social Media Startup 94

YoungUpstarts

SEPTEMBER 13, 2018

Many prospects need a great deal of time and information before they decide to entrust others with managing their social media channels. Don’t leave a meeting, conference call, or email conversation without establishing a follow-up plan. Content doesn’t have to “go viral” to benefit your business. Napoleon Hill.

Social Media 113

Social Media Sales Cycle Media Audience 113

Brandanew

NOVEMBER 2, 2015

Stage 3 Relationship –Building relationships via follow-up emails to get them to visit your store, website or business. Stage 4 Sales – Converting your email leads to a paying customer and creating loyalty ( more ). Put that in your email signature, comments on other blogs and share it on social media. Be interactive.

Viral 100

Viral Social Media SEO Later Stage 100

Duct Tape Marketing

MAY 23, 2013

Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). So, try promoting your page on other channels. It’s the “viral” metric, touching on one of your primary motivations for creating a Facebook Page- connecting with the friends of your existing fans for free!

Metrics 76

Metrics Social Media Viral Technical Review 76

mashable.com

NOVEMBER 30, 2010

Movies music myspace ONLINE VIDEO politics pop culture privacy Search shopping small business social good social media social networking social networks software sports startup startups tech television trending tv twitter verizon video video games viral video web video Wordpress Yahoo youtube Join More Than 2.8

Software Developers 79

Software Developers Software Development Software Review Software 79

Duct Tape Marketing

MARCH 20, 2019

Stage two was about getting those five channels to a level where they can start to pay dividends, and then adding on three additional channels. Now, in the third phase, you can take the foundation you’ve built and go even deeper into expanding upon the elements that will grow your business. Add to SEO.

Marketing 63

Marketing Social Media Campaign Analytics 63

Growthink Blog

FEBRUARY 22, 2018

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. Including the fact that more and more consumers and businesses are relying on video in their decision-making process.

Chicago 54

Chicago Marketing Search Channel 54

Growthink Blog

FEBRUARY 17, 2013

And importantly, your marketing plan covers the "channels" you will use to get new customers (known as your "promotions strategy"). These channels include, among others: Billboards Blogs, Podcasts, etc. Including the fact that more and more consumers and businesses are relying on video in their decision-making process.

Chicago 109

Chicago Marketing Search Channel 109

Hunter Walker

FEBRUARY 4, 2014

While my title is Product Marketing Manager, I’m also the de facto Business Development, Public Relations and Product Manager. Such is the life at a scrappy small business. It went viral – almost 2,000 RT’s and likes. Not a paper or email survey and definitely not a manager with a clipboard and interview questions.

Technology 107

Technology Monaco Social Media Curation 107

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels. Direct sales: Selling one-to-one.

Belarus 137

Belarus Viral Channel Startup 137

Duct Tape Marketing

JANUARY 21, 2013

Many other are creating and hiding content in an effort to get Facebook and Twitter users to Like their page or submit their email to get to the good stuff. Create an eBook with a compelling title and allow people to download it with just a click – no email address, no like, no share. Promoting free content using a Facebook Offer.

Social Media 65

Social Media Media Viral Social Network 65

crowdSPRING Blog

MARCH 22, 2019

This can be as simple as including the customer’s name in emails you send out. Stock art is killing your small business brand. As we wrote previously : Renaming your business isn’t ever just renaming – it’s also re-branding. Engage with them on social media and through other channels. Look for pain points.

Social Media 79

Social Media Advertising Stock Media 79

Duct Tape Marketing

JANUARY 30, 2015

How to Incorporate Quizzes To Amp Up Your Content Marketing Reach written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Before you decide which channels to promote your quiz, you should ask yourself, “What is my number one goal for this quiz?” . How to Make a Quiz Go Viral .

Marketing 28

Marketing Viral Campaign Channel 28

Duct Tape Marketing

MARCH 21, 2024

Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. Do you think that today, the world we live in today, everybody should have a YouTube channel.

SEO 62

SEO Technical Review Viral Video 62

Occam's Razor

MAY 2, 2017

Small Business Ecommerce: Lefty’s Sports Cards & Collectibles. What if you are a tiny local business in a narrow niche, should you use the same approach as Betabrand? Outcomes: Autograph Pre-orders | Email Signups Behavior: Unique Page Views (Gallery) | Bounce Rate (Mobile) Acquisition: Visits | Click-to-delivery Rate.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

MARCH 5, 2015

Building Relationships Through the Customer Loop written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. The truth is that every company has a unique customer journey; each marketing channel has a unique customer journey, and every product has a unique customer journey. When is your birthday?

Customer 28

Customer Mobile Viral Retention 28

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

AUGUST 25, 2015

The Single Most Potent Marketing Tactic of All written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. What’s the number one thing I can do to grow my business right now. Yep, everyone wants one tactic they can employ to massively grow their business. Create a project catalog.

Marketing 28

Marketing Channel Viral Public Relations 28