Channel Metrics Partner SEM 
Duct Tape Marketing
NOVEMBER 15, 2023
With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]
YoungUpstarts
SEPTEMBER 10, 2018
More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.
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www.forentrepreneurs.com
FEBRUARY 2, 2010
Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.
Steve Blank
DECEMBER 7, 2010
If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a startup actually works.
Startup Lessons Learned
SEPTEMBER 7, 2008
I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). I do have faith that, whatever situation you find yourself in, you can always find ways to increase the speed of iteration.
Cracking the Code
NOVEMBER 10, 2009
Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Bessemer Venture Partners Expands BVP VII Fund.
Up and Running
MARCH 3, 2021
Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? It is often used interchangeably with SEM, or “Search Engine Marketing.”
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