Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Assemble a credible inside advisory board and partners.

Advisory Board 199

Advisory Board Technical Review Metrics Business Model 199

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! Every day, I channel my enthusiasm into creating exciting and engaging math lessons, leveraging my wealth of experience to motivate my students. Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

ConversionXL

SEPTEMBER 20, 2021

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134

Analytics Metrics Channel Video 134

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. How to create a growth hacking strategy using the pirate metrics model. Evaluate each channels’ ability to scale.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JUNE 5, 2019

Customers expect you to provide access via their mobile devices, as well as being responsive to sales and support questions on social media and multiple Internet channels and partners at their whim. The marketing metrics covers support as part of experience. Company amazingly finds you based on your interests.

Customer 211

Customer Social Media Metrics Technical Review 211

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

SEPTEMBER 10, 2018

Silos also exist between external partners, such as agencies and consultancies. Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Set clear responsibilities across partners.

Metrics 132

Metrics Campaign Channel Advertising 132

YoungUpstarts

AUGUST 30, 2017

This way, you get more mileage out of a well-written post, and bring in new visitors from other channels. Similarly, you can update the old post for even longer on-page time metrics, as well as more recognition from Google Search. This is actually a ranking metric in the most current iteration of Google’s Search algorithm.

Curation 164

Curation Analytics Social Media Metrics 164

Startup Professionals Musings

MARCH 5, 2023

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Cofounder 389

Cofounder Startup Term Sheet Acquisition 389

Steve Blank

SEPTEMBER 5, 2018

Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. Companies struggle to compete while reconfiguring legacy distribution channels, pricing models and supply chains.

Lean 335

Lean Burn Rate Startup IPO 335

Startup Professionals Musings

DECEMBER 7, 2022

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Manual processes and people are always the most expensive to scale, so every process needs metrics to determine when automation is appropriate.

Startup 335

Startup Social Media Metrics Viral 335

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., What are your key Startup Metrics ? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Where’s the mystery (see Matching Algorithm )? Other types of users? Administrators?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

What channels will you use (e.g., What are your key Startup Metrics ? Analytics/Metrics - what are the key startup metrics that you will need to track? Are there specific metrics needed for future funding rounds or for operations? Where’s the mystery (see Matching Algorithm )? Other types of users? Administrators?

Developer 384

Developer Founder Viral Oauth 384

Duct Tape Marketing

NOVEMBER 21, 2022

Marketing Coach A marketing coach normally assists business owners or marketing teams with training material, acting as an accountability partner and recommending strategic actions, but is not involved in the implementation at all. They are useful for companies that have a strategy already in place and need some extra help with execution.

Fractional CTO 63

Fractional CTO Small Business Metrics Revenue 63

YoungUpstarts

MAY 29, 2019

Yes, change is daunting, but the right change, partnered with experience of credible suppliers and partners, can help unlock the potential of mobile apps. These metrics will make a significant difference, as new opportunities could be identified from data trends that were previously unknown.

Mobile 127

Mobile Retention IP Metrics 127

Startup Professionals Musings

DECEMBER 23, 2016

Secondly, you must constantly communicate suggested changes to your team, implement necessary pivots, and realign all the elements of your business, including partners, investors, and vendors. Define and use market metrics to tune your plan. These days, new channels appear almost daily, and old ones lose their luster.

Social Media 120

Social Media Technical Review Metrics Channel 120

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. For these queries, you have to choose your data source and date range as well as what metrics and dimensions you want to include. Partner program. Benefits of having a partner program.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. For example, Coke added snack foods, which could be distributed through its existing distribution channels.

Private Equity 326

Private Equity Metrics China Intellectual Property 326

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

APRIL 7, 2021

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

Social Media 357

Social Media Framework Partner Metrics 357

Women Entrepreneurs Can

MARCH 13, 2024

Promote your loyalty program on all your channels – including social media, email, and in-restaurant. You can also partner with a digital marketplace for your restaurant’s loyalty program, significantly enhancing customer engagement and retention. Additionally, consider putting up posters in your restaurant’s interior.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Facebook cost-per-view metrics, for example, average around $0.02. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ReadWriteStart

AUGUST 26, 2022

How to Scale Unicorns With Partner David Zhang, TVC. Joining us for this episode is our partner David Zhang, Partner at TCV (( Technology Crossover Ventures ). I’m a partner at TCV, which we founded in 1996. And we’ll go out and ensure we’re getting our stuff out through the channels.” Yeah, yeah.

Partner 132

Partner Cofounder Retention Acquisition 132

crowdSPRING Blog

APRIL 30, 2019

You’ve got to diversify your marketing channels and tactics. Test marketing campaigns across multiple channels to gain a wide range of information quickly. This diversified strategy will ensure that you can find the right channels to market in before spending too much time on the campaigns themselves.

Lean 91

Lean Small Business Software Review Marketing 91

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Up and Running

MARCH 3, 2021

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? And online engagement is only increasing with each passing year.

PPC 81

PPC Small Business Management Advertising 81

Startup Professionals Musings

SEPTEMBER 28, 2015

Thus, it needs an advantage to rise above the crowd, such as a patent and trademarks, unique market positioning or support from industry partners. As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Manual processes and people are always the most expensive to scale, so every process needs metrics to determine when automation is appropriate.

Social Media 329

Social Media Metrics Viral Channel 329

David Teten

JANUARY 23, 2021

I’ve been fortunate to be a Partner at two different VC firms over the past 9 years, and we’ve grown AUM 10X both times. Build the firm as much as possible before you solicit limited partners. . The next best move is to build your core team, e.g., recruit an Advisory Board, Venture Partners, and EIRs. Lastly, gather feedback.

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 66

Channel Acquisition Framework B2B 66

Reid Hoffman

AUGUST 6, 2020

As the Greylock team has learned after decades of partnering with early-stage founders, the best approach is establishing a core set of fundamental questions that can be tailored to each individual company, rather than looking at a rigid set of metrics. You can listen to the podcast here. They are going to hire people.

Technical Review 69

Technical Review Seed Stage Software Review Early Stage 69

YoungUpstarts

NOVEMBER 6, 2017

Things like negotiating distribution channels and partners and how to handle market expansions. Having advanced that curve on the Smart Parka’s design and the Kickstarter funding to help North Aware move to the manufacturing phase, he’s now learning about other issues critical to entrepreneurs.

Founder 189

Founder Pakistan Software Developers Software Development 189

Startup Professionals Musings

AUGUST 27, 2023

Measure progress through metrics on sales, revenue, and penetration. Look for more ways to demonstrate a competitive advantage, and partner with complementary organizations if you need strength in manufacturing, distribution, or customer support. Seek customer feedback on ways to improve value and satisfaction.

Agile 229

Agile Leadership Global Distribution 229

Startup Professionals Musings

JUNE 5, 2020

Let me be a bit more specific on how follow-up trumps ideas for success in the key challenges of a startup, or any small business: Networking with investors, partners, and customers. They are too busy to follow-up on a major partner opportunity, customer inquiry, or a critical internal process that simply isn’t working.

Entrepreneur 307

Entrepreneur Cofounder Term Sheet Acquisition 307

Up and Running

MAY 12, 2020

Establish milestones and metrics for your business plan. To make your business plan work for you, you’ll want to incorporate milestones and metrics from the start. Find good business partners and people who will refer you. Track your key metrics and know your numbers. Share customer stories and experiences.

Software Review 153

Software Review Exit Strategy Technical Review Business Plan 153

SoCal CTO

DECEMBER 9, 2009

What channels will you use (e.g., What are your key Startup Metrics ? Where’s the mystery (see Matching Algorithm )? Who are the other stakeholders involved? Other types of users? Administrators? How will you be taking this to market? SEO for Startups )? How do you make your money? What already exists in your space?

Software Developers 292

Software Developers Software Development Developer Software 292