Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? Put them on sale! What lessons can be applied to all other visitors?

Analytics 159

Analytics Search Campaign eCommerce 159

ConversionXL

AUGUST 24, 2021

News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. Know the magic.

Management 141

Management Marketing Campaign Social Media 141

The Startup Magazine

JULY 9, 2020

Are you a startup struggling to optimize your sales and revenues because of the Coronavirus pandemic? Do you know how you can sustain your business, improve sales, and pay-off salaries even during the pandemic? They not only earned credibility and trust during the pandemic but also increased sales volumes.

Social Media 89

Social Media PPC Marketing SEO 89

Hippoland

OCTOBER 18, 2018

I would raise more than $250k if I had a company that: 1) Was growing 30%+ MoM in sales and my operations could not keep up to fulfill those sales I’ve noticed for operationally-heavier companies (i.e. So you are taking a gamble that with more cash, you can get to series B metrics.

Bootstrapping 90

Bootstrapping Cap Table Salary .Net 90

ConversionXL

DECEMBER 21, 2015

You know, like Moz, Buffer, Groove, that release key metrics and speak in a candid tone. Is sharing everything (metrics, opinions, etc) an effective strategy for growth? At Buffer, not only do they release their employees’ salaries , but they openly display all of their revenue numbers and other financial information as well.

Marketing 48

Marketing Metrics Virginia Salary 48

Duct Tape Marketing

APRIL 14, 2024

Cost-Effectiveness and Strategic Value Hiring a full-time CMO can be expensive, with salaries often exceeding $250,000 to $480,000 per year. Start by identifying what you want to achieve in simple terms—like increasing sales by 20% or growing your subscribers by 500. You can learn more about What a Fractional CMO is and does here.

Hiring 80

Hiring Leadership Differentiation Cost 80

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Image Source. New visitor vs returning visitor.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) LTV/CAC – Understanding the golden metric. Segmenting CAC to prioritize channels.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Hippoland

OCTOBER 18, 2018

I would raise more than $250k if I had a company that: 1) Was growing 30%+ MoM in sales and my operations could not keep up to fulfill those sales I’ve noticed for operationally-heavier companies (i.e. So you are taking a gamble that with more cash, you can get to series B metrics.

Bootstrapping 48

Bootstrapping Cap Table Salary .Net 48

Up and Running

MAY 1, 2014

Marketing and Sales Plan. What marketing and sales tactics will you be using? Milestones and Metrics. Highlight the key aspects of your financial plan, ideally with a chart that shows your planned sales, expenses, and profitability. Marketing and Sales Plan. Read more ». Read more ». Financial summary.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Data segmentation, in particular, can help you do things like measure cost per lead relative to customer lifetime value by channel. What is the sales team’s conversion rate?

Marketing 48

Marketing Metrics Aggregator Social Media 48

Occam's Razor

AUGUST 11, 2015

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Key Metrics: Map Overlay Visualization. Explore here: Dimensions & Metrics Explorer. Business Outcomes Analysis.

Analytics 60

Analytics Customer Metrics eCommerce 60

Steve Blank

OCTOBER 24, 2017

This required a repeatable and scalable sales process, which required a professional sales staff and a product stable enough that customers wouldn’t return it. While 20th century metrics were revenue and profit, today it’s common for companies to get acquired for their user base. People had to actually pay you for your product.

Founder 252

Founder Technical Review CTO Hire IPO 252

Occam's Razor

APRIL 21, 2014

How do you come up with compelling analytics KPIs if there isn't a simple relationship between online activity and profit, for example when you sell online content via a traditional offline annual subscription sales process?? I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Analytics 131

Analytics Marketing Campaign Metrics 131

Austin Startup

SEPTEMBER 17, 2017

The converse of calculating exactly how you will make the first sale, and then the first 10,000, and ultimately work your way up to 1.6 If the founders aren’t drawing market salaries, then true profitability may be overstated. Maybe a desired distribution channel was more costly or less productive than expected.

Valuation 48

Valuation Forecast Seed Money Business Model 48

David Teten

JANUARY 23, 2021

In particular, highlight the metrics by which you measured your past activities: size of exit, number of people you managed, $ budget you were responsible for, etc. Treat this as a formal sales process, and aggressively maintain your CRM. . to keep track of where everyone is in the sales process. Our pipeline stages are: .

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Hippoland

JANUARY 8, 2014

I wish I could quantify morale, because morale is the most overlooked metric in startupland , but is the most important. . When I still had no income, my husband, on his post-doc salary, made our household work. You earn revenue from one partnership, and then you have to form another one to grow your sales.

Cofounder 74

Cofounder Startup Salary Founder 74

Hippoland

JANUARY 8, 2014

I wish I could quantify morale, because morale is the most overlooked metric in startupland , but is the most important. . When I still had no income, my husband, on his post-doc salary, made our household work. You earn revenue from one partnership, and then you have to form another one to grow your sales.

Cofounder 74

Cofounder Startup Salary Founder 74

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

FEBRUARY 25, 2013

Product improvements are quantified in incremental sales. Your digital marketing team has a monthly budget of $30k, and the company sees $120k in monthly sales from it. Let's say the analytics team does analysis of current email marketing metrics and identifies improvements to how your company structures the emails that go out.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

AUGUST 12, 2016

That’s the sound of potential customers leaking out of your sales funnel. After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. The Metrics That Matter. MRR is probably the most critical metric for any subscription business.

Software Review 48

Software Review Metrics Revenue Acquisition 48

Berkonomics

JANUARY 16, 2014

Open doors to new distribution channels. Example: salary, equity, joint venture, etc… Can the business afford it? Create roles and guidelines in the potential partnership: What role and responsibility will each of the partners have including operation, financial, sales, marketing, etc.? Access to new markets. Is it by committee?

Technical Review 81

Technical Review Due Diligence Exit Strategy Partner 81

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. And I really believe I can do, on the sales part, so much more if I have additional people. Jason: That’s true in engineering; it’s true in sales; it’s true in marketing. But listing these things? Edwin: Yes.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. What is the impact of our website on our phone channel? Go for insights! The Problem. on our website?

Analytics 101

Analytics Audience Georgia Channel 101

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? But each keyword gets "credit" for other metrics. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. By doing multichannel analytics!

Analytics 94

Analytics Web Non-Compete Metrics 94

grasshopperherder.com

FEBRUARY 19, 2011

Saying things like, “You’ll earn a salary, as soon as we close our funding round,&# make me throw up slightly in my mouth. Q: “What will be your best channel for customer acquisition?&# We’re testing a viral loop, direct sales, and affiliate marketing.&# No one can memorize all metrics.

Cofounder 47

Cofounder NDA Founder Sweat Equity 47

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Gust

AUGUST 7, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. And of course founders making more than market-justified salaries is a problem too. Lots of plans build sales by taking a small percentage of a huge market, but that’s never convincing.

Business Plan 172

Business Plan Sweat Equity Salary Founder 172

ConversionXL

SEPTEMBER 30, 2020

Single-channel attribution models don’t reflect reality, but marketers continue to make decisions based on these outdated models. Patch-work solutions for multi-channel attribution struggle to accommodate cross-device and cross-browser usage, and private browsing. Meanwhile, other channels appear (wrongly) to be underperforming.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Duct Tape Marketing

MARCH 29, 2016

While the title of this post may seem a little odd or even off-putting, when it comes right down to it a lot of sales and marketing involves purchasing business. When a salesperson prospects and goes on a sales call, you’re investing time and salary or commission in the act of acquiring customers. Advanced conversion metrics.

Customer 28

Customer Metrics Channel Salary 28

Duct Tape Marketing

NOVEMBER 29, 2016

The only thing you, as a marketer, should be focused on is getting the most out of each channel you’re using. By some measures, it’s 40 times more effective than any social channel. Besides the cost of a press manager’s salary, getting media mentions is a low-cost acquisition channel that can have a huge return.

Marketing 28

Marketing Channel Analytics Metrics 28

Startup Lessons Learned

MAY 29, 2020

You will get an email, you will get a Discord channel, and then it's up to you to be able to create, to take these volunteers and integrate them into your own project and give them guidance on how to help you. The most important thing when you look at any project, you look at the growth, and the metrics change over time.

Romania 60

Romania Silicon Valley Matching Cofounder 60

Occam's Razor

MAY 27, 2015

Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." Can you do RM+RP+RT using TV? How about magazines? Data is important.

Analytics 60

Analytics Marketing Mobile Audience 60

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166