Remove Channel Remove Partner Remove Product Development Remove Revenue
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Is the Lean Startup Dead?

Steve Blank

Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit).

Lean 335
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels.

Startup 335
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketers own a variety of marketing responsibilities, which can be roughly divided into two broad categories: pre-launch and post-launch.

Marketing 110
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WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

Your friends and advisers tell you that this means you need revenue because in this economy VC’s will only fund businesses with revenue. So if it’s not necessarily revenue that’s preventing an investment, then WTF is traction? They tell you they’re going to ship product and they do.

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Why Build, Measure, Learn – isn’t just throwing things against the wall to see if they work

Steve Blank

Waterfall Development. While it sounds simple , the Build Measure Learn approach to product development is a radical improvement over the traditional Waterfall model used throughout the 20 th century to build and ship products. The “build” step refers to building a minimal viable product (an MVP.) Lessons Learned.

Lean 120
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6 Tips On Positioning Your Needs For Investor Funding

Startup Professionals Musings

That means they normally only invest in startups with a working product that has already been sold to at least one customer for full price (beta tests, giveaways and best friends don’t count). They are willing to cover marketing, inventory and scaling, but not product development. Make your focus and priorities clear.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Continually add new marketing and distribution partners. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Aggressively enter new markets and sales channels. If your website isn’t pulling in the growth you need, expand to Amazon and other channels.