Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Like everything in life, you want a balanced portfolio (left). Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. A very bad thing.

Analytics 159

Analytics Search Campaign eCommerce 159

YoungUpstarts

SEPTEMBER 10, 2018

However, it is important to check the portfolio of the program and see how many companies from your industry have participated. On the other hand, if the program’s portfolio demonstrates that they worked with quite a few companies in your field, you are good to go. Contact accelerator staff. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Haystack

JULY 4, 2019

I don’t think it matters what the obligation is — but rather — it’s an opportunity for the founders to supply their most passionate early supporters with information and ammunition to infuse into our conversations with downstream investors, potential candidates, and potential angels and BD prospects. Want to send them?

Early Stage 167

Early Stage Deal Flow Finance Metrics 167

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. It’s an impressive portfolio.

Customer Development 228

Customer Development Web Developer Customer 228

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. Analyzing email campaigns requires three important insights: 1.

Metrics 137

Metrics Campaign Email Marketing 137

Austin Startup

FEBRUARY 1, 2018

Creating and showing constant momentum through personal portfolio projects and volunteering is a powerful means of landing a new job as a product manager, especially if one has never officially held the professional title “Product Manager.” These managers have a tendency to steamroll conversations. from administration to politik?

Management 85

Management Product Technical Review Software Review 85

Austin Startup

AUGUST 10, 2017

Take a look at some of the emails between us from 2010: We were attending NYU from 2008–2012. We invest in protocols that meet our quantitative and qualitative metrics. 3) Rebalancing — we rebalance portfolios monthly. We offer investors venture economics with public market liquidity.

Technical Review 48

Technical Review Cofounder Technical Cofounder Austin 48

Hearpreneur

FEBRUARY 13, 2022

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. Another trend I see is the use of sales automation, which means sending a client via email or text a pre-qualification form that allows them to tell their health history before even speaking on the phone.

Artificial Inteligence 112

Artificial Inteligence Software Review Technical Review Entrepreneur 112

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. I would likely open up your deck, read it again and begin contemplating your company again.

IP 239

IP Differentiation Salary Sales 239

Occam's Razor

OCTOBER 21, 2013

No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. From there, jump to my personal favorite report in MCF, Assisted Conversions. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

FEBRUARY 19, 2016

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?

SEO 48

SEO Technical Review Algorithm Jacksonville 48

ReadWriteStart

AUGUST 26, 2022

We’ll have a fun conversation over the next 40-45 minutes. What guidance for your portfolio companies? I think every company’s portfolio is different, so they’re all different sizes, different stages, different geographies, different cash positions, and different market leadership positions. . Welcome, David.

Partner 132

Partner Cofounder Retention Acquisition 132

Occam's Razor

SEPTEMBER 29, 2009

Paid Search or affiliates or email or display or YouTube or whatever channel you end up choosing. [ Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. Another thing people forget is to measure the overall impact, beyond simple conversions.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MARCH 19, 2020

Email habits change. Use that intelligence to inform product portfolio and investment choices.”. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. Ross Simmonds of Foundation Inc. echoes Labay’s sentiment: Search habits change. Survey design.

Marketing 121

Marketing Campaign Non-Compete Lean 121

David Teten

DECEMBER 3, 2019

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. Another provider which identifies email addresses of strangers is Contactout.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Hippoland

APRIL 16, 2017

Have you ever seen an investor on his/her phone emailing or texting people in the corner of a room? A strong elevator pitch will cover something unique about you / your story / any KPIs or metrics you may have / why what you’re doing is important. A weak next step is “Email me.” But if you must go the email-route, here’s how.

Elevator Pitch 48

Elevator Pitch Email Portfolio Metrics 48

A Crowded Space

NOVEMBER 9, 2017

I work with a number of first-time founders in our portfolio. There were never any surprises - they could see the progress or lack of progress on all key metrics and reach out and ask about any issues. This can sometimes lead to a more frank conversation. One thing some of them struggle with is how to deal with the board.

Management 60

Management Metrics Portfolio Conversion 60

BeyondVC

OCTOBER 20, 2010

I remember when we hired a new CEO for one of our portfolio companies and my tip to him was to overcommunicate. In the spirit of streamlining information flow, we worked with the CEO to put together a weekly email to provide us with the key metrics the company tracked along with departmental updates on key high priority projects.

Wiki 131

Wiki Startup Metrics Portfolio 131

BeyondVC

OCTOBER 20, 2010

I remember when we hired a new CEO for one of our portfolio companies and my tip to him was to overcommunicate. In the spirit of streamlining information flow, we worked with the CEO to put together a weekly email to provide us with the key metrics the company tracked along with departmental updates on key high priority projects.

Wiki 131

Wiki Startup Metrics Venture Capital 131

Cracking the Code

JULY 10, 2009

United apologized, plans to use the video internally to help " change its culture ," and, according to a spokeswoman for the carrier: "We are in conversation with one another to make what happened right." Subscribe via email. Portfolio. (3). SaaS business metrics: why are they different? The lesson here? at 10:33 AM.

Software Review 63

Software Review Technical Review RSS Europe 63

View from Seed

MARCH 3, 2016

Editor’s note: We’ve seen a lot of demand for content marketing talent in our portfolio, including the need for freelancers and consultants. Relevant Resource from NextView (Portfolio Only): Reach out to Jay to talk through content marketing rates. What is the goal that they will help you reach? Learn Their Writing Chops.

Hiring 120

Hiring Marketing Startup Portfolio 120

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). But how do we distribute credit for the conversions across all those channels? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

David Teten

JANUARY 23, 2021

For example, one LP told me she prefers customized emails from fund principals, as opposed to a bulk-mailed quarterly update. In particular, highlight the metrics by which you measured your past activities: size of exit, number of people you managed, $ budget you were responsible for, etc. See How to Sell Your Professional Background.

Private Equity 78

Private Equity Venture Capital Technical Review Software Review 78

Occam's Razor

APRIL 13, 2015

Assisted Conversions: Smarter Marketing Impact Attribution. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments. Google Analytics Shortcuts: Save Your Complex Views.

Analytics 60

Analytics Web eCommerce Metrics 60

Duct Tape Marketing

FEBRUARY 1, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello and welcome to another episode of the Duct Tape Marketing Podcast. He's also the founder and host of Traffic and Conversion Summit, the largest digital marketing conference in North America. What are the metrics that you believe we should track you by?

Engineer 68

Engineer Software Review Operations Founder 68

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Cracking the Code

FEBRUARY 12, 2007

Labels: internet , Portfolio. Subscribe via email. Portfolio. (3). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. 8 comments: David Dalka said. Interesting to see VCs looking at this issue.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Occam's Razor

AUGUST 13, 2012

Finally there were questions we can always count on: setting goals and tracking conversions, justifying analytics and wanting to track the absolutely impossible ( why can't I track people across all devices and all websites? ). That means: All of these metrics are off. EU Cookies!) context]. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 3: Assisted Conversions. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Analytics 60

Analytics Metrics Technical Review Channel 60

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

We use email; we use Word; we use task manager; we use a file sharing tool. So conversion rate percentage, of course it can always be higher and we’re doing a lot of stuff to make that higher, but it’s in line with other applications. Jason: Yeah, one percent conversion rate is pretty normal. So on the one hand.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Haystack

JULY 12, 2019

Some investors have theses, some look for specific sectors or markets, others are attracted to metrics, and some look for specific types of business models or people. Early-stage investing is significantly more random that many folks would like to believe. Just getting an introduction doesn’t mean much these days.

Early Stage 72

Early Stage Deal Flow Technical Review Social Media 72

Both Sides of the Table

OCTOBER 6, 2010

This post was prompted by an email exchange I had with a young entrepreneur. It’s a conversation that creeps up from time-to-time. And make sure you have some metrics or some way of demonstrating why you believe this is going to be a really big market. And VC’s are tough customers. during your meeting.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360