Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

crowdSPRING Blog

JANUARY 26, 2011

A strong web design can help a restaurant to more effectively market itself, can help convert visitors who find the restaurant by searching, for example, on Yelp, shopping for a deal through Groupon, or searching on Google or Bing. Today, we’ll review 10 web design marketing best practices and tips for restaurant web design.

Web 127

Web Design Flash SEM 127

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research.

Search 154

Search SEO Analytics Engineer 154

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. Each conversation was invaluable, and we didn’t play hide the ball with them. We did this with in-house user groups almost from the very start.

Stealth 40

Stealth PPC Advertising Conversion 40

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. I would aim to get no more than 1o0 clicks per day - over the course of a week or two, youll get pretty good conversion data. Measure conversion rates.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 18, 2016

Centralization provides the ability to discard expired code at an appropriate velocity (often you run temporary marketing tools) and make sure any new tags accounts for what’s already there – avoid conflicts, mis-implementations etc. Choose a naming format now and share it with the rest of your Google Tag Manager-using team.

Management 48

Management Analytics Software Review Metrics 48

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. 24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). World peace seems within grasp. That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 3, 2019

When most marketers think about a value proposition, they’re thinking of the 10,000-foot-view—an overall company value proposition. And understanding the value prop at each level will make you a more effective—and perhaps more fulfilled—marketer. The core job of marketing is to discover and articulate that value. Not convinced?

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

APRIL 25, 2017

Conversion optimization teams, unlike more established marketing practices like SEO and PPC, don’t fit naturally within traditional organizations (not unlike growth teams , actually). Different Conversion Optimization Team Structures. Centralized Conversion Optimization Teams. Image Source.

Conversion 77

Conversion Technical Review Hiring HTML 77

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. However, it’s not without challenges. Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

SEPTEMBER 28, 2017

11 Ways To Completely Ruin Your Pay Per Click Advertising written by Guest Post read more at Duct Tape Marketing. In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. Sadly, a large percentage of modern businesses fail to unlock the true potential of PPC.

Advertising 40

Advertising PPC Campaign Audience 40

YoungUpstarts

DECEMBER 28, 2015

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. Image Source.

PPC 48

PPC Matching Algorithm Clickthrough 48

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Checkout the detailed course description by clicking on the Curriculum tab.].

Analytics 127

Analytics Campaign Search Customer 127

ConversionXL

MAY 8, 2014

Focusing on the Customer Instead of Resting on Laurels. “We We needed to think of value proposition as the center of everything we do,” – Peter Doucette, Executive Director of Circulation, Sales & Marketing for The Boston Globe. Who was their target market? Optimization isn’t just for marketing, after all.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Hurray, hurray! •

Channel 161

Channel Analytics Campaign Conversion 161

crowdSPRING Blog

MARCH 4, 2014

After all, marketing is as much a science as it is an art. People are impatient when browsing websites and slow load times impact conversions (getting people to buy your products or services). Don’t forget search engine optimization (SEO) and search engine marketing (SEM). Pay Attention To Site Load Times.

Web 134

Web Small Business Design Marketing 134

View from Seed

JANUARY 8, 2015

But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” To answer, I wanted to share what I’ve learned over the past few years of running various startup blogs, as well as content marketing more generally. So, should startups blog? That’s it!

Seed Stage 120

Seed Stage Startup Audience Leadership 120

ConversionXL

NOVEMBER 14, 2013

This post is based on my keynote presentation at Mesh Marketing last week. Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). However, only 11% of marketers use data to make business decisions today. Not happy with your conversions?

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. You struggle to get budget to hire Analysts or Marketers.

Analytics 116

Analytics Conversion Campaign Redemption 116

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Pro Tip: Do this with your campaign team (e.g.

PPC 48

PPC Software Review Technical Review Campaign 48

Software By Rob

MAY 4, 2009

So I spent time honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. Follow me Startups for the Rest of Us. Luckily several thousand people have decided to stick around and join the conversation. Subscribe via RSS On Twitter?

Product 35

Product Software Review RSS Software 35

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

Hearpreneur

JANUARY 25, 2019

1-Cost of digital marketing. One thing that I dislike about entrepreneurship is the cost of digital marketing. I own a law firm in a brutally competitive urban market. Thanks to Donyshia Boston-Hill, Keeper of the Brand Marketing and Digital Agency ! #3-Rude Thanks to Larry Kotch, Brainbroker Marketing Agency ! #6-

Entrepreneur 62

Entrepreneur Boston SEO PPC 62

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 25, 2013

It also contains multiple tabs full of specific computations of revenue incrementality delivered for various analytical efforts (Paid Search, Email Marketing, Attribution Analysis, and more). Marketing dollars (hopefully!) Your digital marketing team has a monthly budget of $30k, and the company sees $120k in monthly sales from it.

Analytics 142

Analytics DC Web Revenue 142

Occam's Razor

OCTOBER 31, 2011

That traffic (or conversions in this case) is most likely in both Referrals and Search. Additionally it is showing conversions already included in Search and Referral (double counting) and because you have no idea what it is, it is impossible to know what action to take. But the rest of the table? But Mobile is a platform.

Salary 130

Salary Analytics Green eCommerce 130

Duct Tape Marketing

MARCH 12, 2013

I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long. Organizations that were used to tightly controlling their marketing had seemingly lost control and attempts to catch up by putting QR codes on billboards only made the fragmentation worse.

Marketing 67

Marketing Social Media Public Relations Channel 67

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." I wanted to put this as #3 because if it were a "conversion" campaign then it would not be a "branding" / feel good campaign. Phone Calls / Conversions Driven from Website.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

SEPTEMBER 16, 2020

Some marketers take the opposite approach by avoiding copy testing. There was “a lot of pressure to kill” the former, according to Allstate’s former VP of marketing.). A/B testing your messaging carelessly can turn your marketing copy into a patchwork quilt. Direct-response copy is the driving force of modern marketing.

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

MAY 29, 2013

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. They’re all out to get you – and kill your conversions. You can always ask for the rest once you get their contact info.

PPC 132

PPC Mobile Conversion Stock 132

ConversionXL

SEPTEMBER 17, 2019

New tools, however, offer marketers more possibilities without the pain of managing those complicated systems. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. Why machine learning for retargeting?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

Software By Rob

FEBRUARY 10, 2009

The problem was that when I’d purchased the site 18 months ago the conversion rate (the rate at which it converted visitors to buyers) was hovering right around 0%. With the goal of increasing the conversion rate I read piles of books on internet marketing , web analytics , and copywriting. Marketing Isn’t Coding.

Design 51

Design Software Review Marketing Software Developers 51

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Start a conversation.

Analytics 90

Analytics Search SEO Metrics 90