Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

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Search SEO Analytics Engineer 154

ConversionXL

JULY 8, 2020

Google is the biggest search engine ad platform in the world. Conversions. Dynamic Search Ads. With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. Check out this article to learn when dynamic search ads may make sense.

PPC 100

PPC Matching Software Review Campaign 100

Duct Tape Marketing

AUGUST 14, 2018

5 Steps to Small Business Search Engine Optimization written by John Jantsch read more at Duct Tape Marketing. That’s how you think strategically about search engine optimization. This tool gives you questions that people are asking which often show high intent (questions are great for voice search SEO as well).

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Search Engineer Small Business SEO 68

YoungUpstarts

APRIL 19, 2019

Search engine advertising is more than just a buzzword. What exactly is Search Engine Advertising ? Also commonly referred to as paid search, this is how websites get their ads to appear on the search engine results pages (SERPs). Any time you search for something online, you’re engaging with search engine advertising.

Advertising 127

Advertising Search Engineer PPC 127

VC Cafe

MARCH 1, 2024

AI to make IRL matches – What if you could chat with a bot that learns about you on a deeper level and uses this information to make a curated set of matches? There doesn’t exist a web search API that has access to page content, parsed outlinks from the page, or even edit history.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

NOVEMBER 4, 2011

It will teach you about conversion optimization – how exactly to do it, based on all the best research and experiments. Why do conversion optimization? Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. This post will make you money.

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Conversion Framework Technical Review Sales 109

ReadWriteStart

JANUARY 31, 2023

Though if you don’t get notified from the Experts Marketplace team, they might have denied your request due to a lack of demand for your services or your application failing to match the legal demand.

Curation 140

Curation Portfolio eCommerce Programming 140

Mucker Lab

JULY 11, 2023

Understanding the Search Engine Results Page (SERP) A good way to think about search is essentially as roadmaps drawn by targeted keywords, which branches outward to create intersections that become digital real estate - websites, media, ads, and more. Image and Video Packs: Rows of images or videos related to the search query.

SEO 78

SEO Technical Review HTML Software Review 78

Up and Running

JULY 6, 2021

When your site traffic suddenly dips or your rankings plummet, it will create lost opportunities that affect your conversions and sales. These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. Why your website is losing traffic.

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Software Review Small Business Algorithm SEO 104

The Startup Magazine

JUNE 29, 2020

It even takes into account the search and purchase history of customers to recommend them products matching to their interests. According to Econsultancy , 93% of companies witness an increase in their conversation rate after giving their customers a personalized experience. Source: Really Good Emails.

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Email Campaign Revenue HTML 167

The Startup Magazine

JULY 13, 2023

With a card holder, you no longer have to fumble through your wallet or purse searching for a specific card. Furthermore, if your card holder stands out with an eye-catching design, it may spark conversations and attract attention from others, increasing brand exposure.

Security 147

Security Programming Technical Review Design 147

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

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Search PPC Widget SEO 226

YoungUpstarts

DECEMBER 22, 2015

If you’re a college senior or recent graduate about to head back home for the holidays, you’ll likely be forced to engage in soul-crushing conversation about your job search and future plans. My philosophy major won’t define my job search or my career. by Ben Holder of GradStaff. Believe me, we’ve all been there.

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Search Conversion Networking Matching 100

SoCal CTO

NOVEMBER 2, 2009

Because I was the Acting CTO for eHarmony at it's start, I quite often get introduced to people who have an idea for a startup company that is based on some kind of matching algorithm. In fact, you can get a good idea of these various things by just searching on Google for "eHarmony of" startup.

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Algorithm Matching Los Angeles Angel Investor 196

Women Entrepreneurs Can

DECEMBER 6, 2020

SEO is often changing, and the search engine crawlers are continually mining the Internet for quality and relevance; this means you have to be on your toes when it comes to your SEO and make sure you have all the pieces in place. Use a combination of both to improve your organic search results. What to look out for is listed below.

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SEO Software Review Algorithm Engineer 52

YoungUpstarts

JULY 23, 2018

by Brian Signorelli, author of “ Inbound Selling: How to Change the Way You Sell to Match How People Buy “ When you work in sales, there’s no end to the advice you field. I did a Google search and quickly found the most popular pieces of sales negotiation advice being shared these days. The Verdict: AGREE.

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Sales Matching B2B Demand 150

Hearpreneur

JANUARY 20, 2021

9-More precise algorithms to match couples. I am the CEO and co-founder of a dating app called So Syncd that is based on matching compatible personality types. This is a future trend I see in the dating app space: The next generation of dating apps will match people based on more than just looks. 18- Conversational marketing.

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

ConversionXL

MARCH 13, 2019

That means, sitewide, that your ecommerce buying experience rivals that of B2C brands: Site navigation and search are clear; Complete product catalogs are available online; Informational content allows customers to self-educate. Now, however, more new business flows through search and other channels. Many companies have yet to do that.

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B2B eCommerce B2C Sales Cycle 130

ConversionXL

JUNE 30, 2019

In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. To find out who your top competitors are: Run a Google search; Check Google Trends, SimilarWeb, Compete, or Alexa. What do they click?

SEO 126

SEO Conversion Analytics Design 126

YoungUpstarts

JANUARY 11, 2019

Here are some Google Maps optimization tips for maximum conversions from our SEO experts at Hook Agency that may help: What Is a Google Maps Listing? With phone books now obsolete, Google’s local business listing platform is where most searches begin and where clients find you. Why Is a Google Map Listing Important? NAP Accuracy.

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Conversion Minneapolis SEO Search 133

Up and Running

OCTOBER 13, 2021

Here are our best tips that aren’t overly invasive but have a proven track record of attracting a target base matching your products. For example, if the user searched for the term “organization,” you would offer them a discount on an organizational system or send them to other content covering the same topic. Segment your audience.

Customer 118

Customer Marketing Artificial Inteligence Technical Review 118

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Similar Products. Popular Products. Zero Result and 404 Pages.

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Conversion Product Technical Review Widget 48

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. We use targeting in a similar way to shape our terms to boost their conversion potential.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

SEPTEMBER 23, 2020

consumers have also tried new brands and retailers in search of better value , greater availability, and more convenience given the circumstances. We’ve spent years researching the best ways for ecommerce sites to show that they’re trustworthy and, in the process, increase conversions. Some 71% of U.S. consumers by TrustedSite.

eCommerce 125

eCommerce Software Review Technical Review Stock 125

ConversionXL

MAY 11, 2017

Knowing what the competitors are doing – how they are thinking about the market, what tactics they are using, how they are crafting messages and design – can make all the difference in the battle for the customers’ mind share and conversions. – and you can definitely use it for UX and conversion optimization, too.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Only 15%-25% comes from search. The simplest way to find Video Keywords is to search for your potential keyword in Google.

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Analytics Metrics Channel Video 134

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

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Search Engineer SEM Widget 225

SoCal CTO

APRIL 20, 2010

I’ve had several recent conversations with startups who are building companies based on matching. One of the things that I think gets commonly missed by these companies when I first talk to them is that they need more than providing matching, they need performance support. What do I mean by this?

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Matching Hiring Restful Management 150

ConversionXL

NOVEMBER 10, 2021

Before you begin using tactics to hit your goals, tap into your analytics and search data. Which terms are people using to search for your products? Except it does it without relying on organic search engine optimization to make an impact. Ensure content is relevant to your conversion funnel. They just want to consume it.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

MARCH 4, 2020

Google Analytics shows 104 conversions. That includes how each one defines and measures sessions, users, conversions, etc. For example, “conversion rate” in Google Analytics is conversions/sessions, while in VWO and Optimizely it’s conversions/unique visitors. Issue: Google Analytics conversions are duplicated.

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Analytics IP Metrics Conversion 88

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 58

SEO ChatGPT Technical Review Search 58

ConversionXL

AUGUST 5, 2013

Want to know how to deal a serious blow to your landing page conversions? In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design.

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Advertising Bulgaria UAE Matching 111

ConversionXL

FEBRUARY 17, 2021

Ironically, for a company that runs the world’s most sophisticated search engine, the assessment of site content for FLoCs is elementary: Our first approach involves applying a SimHash algorithm to the domains of the sites visited by the user in order to cluster users that visit similar sites together. Image source ). Image source ).

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Caching Algorithm Advertising Metadata 140

ConversionXL

JANUARY 31, 2014

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

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Analytics Video Matching Conversion 134

Occam's Razor

JANUARY 2, 2013

It helps you understand how reliant the company/client is on Search (too much is actually not good). Search is always big for everyone. While you look at three reports, you quickly end up with a robust understanding of *all* the things the company is doing and a detailed understanding of paid and organic search performance.

Analytics 159

Analytics Search Campaign eCommerce 159

Eric Friedman

NOVEMBER 18, 2022

Like all things, waiting to have the hard conversation is never a great idea. I invite you (kind reader) to share this post with your advisor, or a founder as a place to point to and say “I found this post, and we should probably have a tough conversation about formalizing this role.”. I would advise (ha!) Who are they?).

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Early Stage Equity Vesting Cap Table 103

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads. Is your website optimized for conversions ? Activation.

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Retention Marketing Acquisition Channel 113