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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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Revenue Development

K9 Ventures

In fact, at the time (1996-1997) we offered both a downloadable product, that our customers could install on their own servers, and a “hosted-offering”, which came to be known as “On-Demand”, then the “ASP” (Application Service Provider) model, and today we call it “SaaS” (Software as a Service). Today, we call that an “Embed-Code”.

Revenue 72
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers.

Cofounder 145
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers.

Cofounder 120
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Capital Innovators Graduates First Class of Entrepreneurs

ReadWriteStart

They also signed Global eTelecom as a customer, one of U.S.' Our plan is to have seven figure revenues and be profitable by Q3, in addition to to seven new hires by end of the year," he says. Ryan Bell, the CEO of Gremln.com says, "We continue to have advisory meetings to discuss how we will convert free users into paying customers.

St. Louis 118
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Critical Key Performance Indicators (KPIs) for Founders

Up and Running

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Customer churn rate: shows the percentage of customers lost in a given period (e.g., canceling their subscriptions or not making a repeat purchase.). Marketing KPIs.

Founder 71