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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150
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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. A more complex sales cycle. B2B sales cycles can last for months, even more than a year. B2B customers usually go after small market segments. Niche targeting.

B2B 130
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers.

Cofounder 143
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Entrepreneurs are Everywhere Show No. 39: Jeremy Johnson and Michael Eidsaune

Steve Blank

Listen to my full interviews with Jeremy and Michael by downloading them from SoundCloud here and here. And download any of the past shows here.). This is a perfect example of why it’s important to talk to customers. Somewhere along the line, however, Michael and his co-founder stopped listening to customers.

Cofounder 120
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Going Deeper To Understand Customer Satisfaction Measures

The Startup Magazine

How helpful are customer satisfaction surveys? After all, just as a dissatisfied customer is more likely to go out of their way to make a complaint, satisfied customers may be more likely to skip a survey or give up in the middle if it’s too long. That doesn’t mean customer satisfaction surveys can’t be useful, though.

Customer 118
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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Integrate data into goal completions.