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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. Today’s social media users are more discerning about where they place their trust. And for good reason.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 353
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10 Tips To Promote Your eCommerce Website On Social Media That Increase Traffic And Revenue To Your Store

YoungUpstarts

There are dozens of channels on which you can promote your eCommerce website, but few compare to the performance of social media. Statistics show three in four consumers use social media during their purchasing journey. Use Your Social Media Strategy To Boost Other Marketing Channels.

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The Facebook Trap: How Social Media Gets Co-opted By Traditional Marketing

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ On the surface, Facebook seems like a marketer’s dream. This points to a fundamental disconnect between established companies and the customers they’re trying to reach. Restore community marketing.

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Creating an Impactful Web Presence: 5 Key Steps for Your Startup Site 

The Startup Magazine

A startup’s web presence serves as its digital handshake, often being the first point of contact between the company and potential customers. This platform’s drag-and-drop functionality allows for the seamless creation and customization of web pages, enabling startups to realize their vision with precision and ease.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Top 6 Tips To Market Your Freelance Business

The Startup Magazine

You want to grow your business, but marketing your freelance business can be a struggle. There are many digital marketing tools that help to build your business and land your dream clients. Alternatively, you could make cold calls to prospective customers. Another form of marketing in the old days was sending out a mailshot.