Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Startup Professionals Musings

APRIL 14, 2021

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

Customer 432

Customer Social Media Dividend Technical Review 432

The Startup Magazine

JULY 5, 2020

Content provides useful information about your products and services. Aside from that, it also helps draw in potential customers. And indeed, as more and more people rely on the internet when it comes to shopping for the solutions they need, businesses will have to focus on building an effective content marketing strategy.

Customer 164

Customer Marketing Reputation Software Review 164

ConversionXL

APRIL 28, 2021

We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether. In the time since we decided to stop our email marketing, our business has grown exponentially. If I’m being honest, our user base was growing rapidly with email marketing.

Email 151

Email Product Marketing Cofounder 151

The Startup Magazine

AUGUST 9, 2022

Finding the perfect product to sell online is not as easy as some might believe. The term ‘hostile-friendly’ fraud refers to fraud committed by legitimate customers. Fraud like this could come in the form of “ charge-backs ,” some customers may use this to get free products. Pet Accessories.

Product 111

Product Customer Software Review Design 111

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

MAY 21, 2020

So you’ve just had a lightbulb moment and stumbled across the perfect business idea, one that is going to revolutionise the world and disrupt the market. Before rushing to build your concept to push out to consumers, it’s important to first undertake product discovery. Why is product discovery important? It’s genius!

Product 264

Product Cofounder Audience Product Development 264

The Startup Magazine

JANUARY 24, 2024

Customer engagement strategies encourage businesses to provide a positive experience that will encourage buyers to return by focusing on how you interact with your customers online and offline. Building an effective customer engagement strategy can create a substantial impact on your business.

Customer 126

Customer Social Media Retention Software Review 126

Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Use non-fuzzy terms to quantify customer value. Quantify the market opportunity in business terms.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. Welcome to the “Participation Age” of marketing. Innovate; don’t perfect.

Customer 267

Customer Technical Review Social Media Partner 267

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 433

Customer B2C Technical Review Social Media 433

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.

Customer 369

Customer Technical Review Metrics Employee 369

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 353

Marketing Technical Review Social Media Technology 353

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Global 267

Global Marketing Technical Review Mobile 267

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 118

Customer Marketing Channel Audience 118

The Startup Magazine

JULY 9, 2020

Today, it has become the marketing world reality. Every product, service, business, and person is just a click away! Since, mobile phones are becoming more and more accessible, new ways to swoon your customers over pop up. Digital marketing is what you are looking for. Exciting times for business owners! Good “substance”.

Customer 112

Customer Social Media Marketing Web Development 112

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 308

Customer Technical Review Matching Business Model 308

The Startup Magazine

DECEMBER 22, 2020

Salesforce Distributed Marketing refers to the marketing platform that companies embrace when some consumer touchpoints of their brand lie outside the general eco-system of corporate marketing. This means it empowers those dealing with your customers but are not a part of your team in the office.

Distribution 120

Distribution Customer Marketing Cloud 120

The Startup Magazine

MARCH 23, 2024

Promotional products have long served as a tangible and influential link between businesses and their targeted audience. The Power of Promotional Products The first and foremost advantage of using promotional products is that it gives your brand exposure. These items serve a dual purpose.

Product 125

Product Technical Review Audience Campaign 125

Up and Running

OCTOBER 13, 2021

The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized experiences to win customers over. What is personalized marketing? Why is personalized marketing effective?

Customer 118

Customer Marketing Artificial Inteligence Technical Review 118

The Startup Magazine

OCTOBER 29, 2023

In the modern business landscape, understanding the customer’s journey through various touchpoints of your business is crucial for enhancing their experience and, consequently, your success. Metrics play a significant role in customer journey analysis, providing quantifiable data that can be analyzed to glean valuable insights.

Metrics 132

Metrics Customer Harvest Acquisition 132

The Startup Magazine

AUGUST 27, 2020

When it comes to pushing a product, service, or website online, it doesn’t get much more important than SEO marketing. Neglect this area of your business, and watch how potential customers slip away, turning instead to far more digitally visible rivals. Ubersuggest is a very interesting product. Let’s take a look.

SEO 120

SEO Technical Review Product Marketing 120

The Startup Magazine

DECEMBER 21, 2022

The internet is a great tool for business, transforming how companies interact with their customers and providing new channels to sell products, provide services, and make money. With that in mind, if you’re running an online business, you need to consider implementing customer verification best practices.

Software Review 146

Software Review Customer Technical Review Due Diligence 146

ReadWriteStart

APRIL 14, 2023

Markets are always in flux, randomly walking between gains and losses, but sometimes macro factors conspire to create sustained volatility. Any startup will be able to incorporate the latest large language models into their products using tools provided by Microsoft and Google.

Technical Review 148

Technical Review Ukraine Software Review ChatGPT 148

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Are there types of companies, market segments, industries, or business models where PLG does not make sense? Hila is a mentor with Mucker Capital.

Product 78

Product CTO Hire Startup Fractional CTO 78

The Startup Magazine

SEPTEMBER 22, 2022

This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy. When brands have a laser-like focus on CXM , the apparel marketing benefits go far beyond those related to their customers.

Sales 136

Sales Customer eCommerce Social Media 136

The Startup Magazine

JANUARY 26, 2022

Designing new hardware products that have a positive impact on customers is no small feat. There are several elements that go into hardware product design that taps an unaddressed customer need, has the customer WOW factor, and succeeds long term in the market.

Design 132

Design Development Team Review Product Technical Review 132

The Startup Magazine

FEBRUARY 27, 2024

Retaining your existing customers is arguably as important as attracting new ones. However, many businesses unintentionally make mistakes that lead to customer turnover. Below, we explore five common mistakes that drive customers away, including how they can be avoided to ensure customer retention and satisfaction.

Customer 89

Customer Retention Technical Review Social Media 89

The Startup Magazine

NOVEMBER 1, 2021

In a nutshell, affiliate marketing is a form of performance-based marketing. This is where a company will reward one or several affiliates for every customer or visitor brought by the affiliate’s own marketing efforts. The main purpose of an affiliate marketing strategy is to influence others to buy from you.

Affiliate 181

Affiliate Marketing Technical Review Software Review 181

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

The Startup Magazine

JUNE 18, 2020

The popularity of cost-per-lead advertisements, or CPL ads, is on the rise, and many businesses and companies are incorporating this type of advertising campaign into their digital marketing strategy for a good reason. The products and services that you promote by running CPL ad campaigns are for CPL One’s advertising partners.

Affiliate 90

Affiliate Software Review Product Marketing 90

The Startup Magazine

FEBRUARY 2, 2021

There are several effective steps to launch a profitable custom software development startup. To help you get started, read on to learn about how to launch a profitable custom software development startup. Conduct Market Research. The first thing you should do when launching a custom software business is conduct market research.

Software Developers 136

Software Developers Software Development Software Developer 136

The Startup Magazine

FEBRUARY 16, 2022

DataRails , the financial analysis and reporting software startup, has announced the hiring of David Rosenberg as the company’s new VP of customer success. In his 17-year career, Rosenberg has developed key insights into the minds of CFOs and FP&A teams, with strengths in both customer-facing leadership and data analytics itself.

Hiring 136

Hiring Software Review Customer 136

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising.

Customer 261

Customer Marketing Harvest Advertising 261

Up and Running

AUGUST 16, 2021

Earning the first sale from a customer is always considered the hardest. Depending on your domain, product, and pricing, it can take anywhere from days to months to convince someone to make a purchase. However, it’s not just about gaining new customers but continuing to retain them. Invest in real-time support.

Customer 154

Customer Churn Rate Software Review eCommerce 154

The Startup Magazine

AUGUST 9, 2021

Customer satisfaction is one of the central aspects of every SaaS business. However, many believe that SaaS business customer satisfaction equals customer service, but that’s not true. A business would only have to place emphasis on providing good customer service and that would be the whole story.

Customer 158

Customer Analytics Acquisition Programming 158

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105