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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. What is PPC? PPC or SEO?

PPC 81
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query.

PPC 114
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

Search 385
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

When customers have a specific product in mind, more turn to Amazon search than Google. You search for a product, and the first result is the perfect match for your needs. They’re the primary way that search engines match user needs to web content. This may come as a surprise to many readers. Yet the data backs this up.

SEO 113