A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
Freshman Salesman writes: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software. How did you reach out to your first customer? It’s rarely true that your first customer will be big. make for not putting customer development before writing code.
A Smart Bear: Startups and Marketing for Geeks
MAY 21, 2013
Jarrod and Sacha each made their case for why their method was better and let the readers decide: Sacha’s post: How Perfect Pricing got me 1500 Sales in 2 Days Jarrod’s post: Perfect Pricing Part Deux – More money from fewer sales Reading those two posts is actually what inspired me to buckle down and finish my own design ebook.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). Even bootstrapped businesses can make this work (e.g.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 9, 2010
I say "get off your ass and produce hard evidence that customers are in your future light cone? ". Since I'm my own target customer, I already know what to build.". By definition, if you're a startup founder you're explicitly not your customer. Our customers did a lot of stuff that I would never do. We think differently.
A Smart Bear: Startups and Marketing for Geeks
MAY 24, 2010
Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates. Most corporate customers don't read them either, but some have legal departments that must approve any agreement that the company makes, no matter how small. Legal Issues. I hope not.
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
Mostly you get only peeks into how bad it really was, like a post-mortum private email to me personally, riddled with valid complaints and specific injustices that had been inflicted upon the hapless customer, exacerbated by our indifferent silence broken only by callous human contact. Of course this only won the customer over still more.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 13, 2015
So, a technical founder decides she needs another developer, or a sales-oriented founder decides she needs another sales person. You hire a super-effective VP of Sales , would that 10x sales in the next 12 months? (If Founders typically revert to whatever they’re already expert in, and decide they need more of that.
Expert insights. Personalized for you.
231 
Let's personalize your content