Remove Differentiation Remove Distribution Remove Restful Remove Sales
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How to simplify complex decisions by cleaving the facts

A Smart Bear: Startups and Marketing for Geeks

Instead, let’s separate the upside and downside of “building feature X,” and clarify the outcome of those two aspects: UPSIDE: Unique position in the market, leading to new deals won through differentiation. If we do feature X, we earn more deals (through differentiation).

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Marketing Objectives for the Product Lifecycle Growth Stage

ConversionXL

We’ll also share how to achieve marketing goals at this stage, using your existing customers and experimentation to increase sales and loyalty. The growth stage is the period of the product life cycle with the sharpest increase in sales thanks to a boost in-market presence. Luckily, there are many ways to do this (as we’ll see below).

Product 102
Insiders

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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

Sometimes that’s defensible distribution channels. Find and focus on one reliable distribution mechanism before diluting your time diversifying. Or you can start selling to enterprise — nothing wrong with that — but then your high cost-basis of marketing, sales, and service will not scale downward. Sales” is not a dirty word.

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How to Master Customer Value Optimization

ConversionXL

But an increase in traffic doesn’t necessarily mean an increase in sales, profits, or customer loyalty. . Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); RFM distribution.

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30+ Killer New Content Ideas in 30 Minutes (and How to Prioritize Them)

ConversionXL

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Content planning for sales and marketing goals. Evaluation , where differentiation between competitors must occur.

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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The rest of the story is familiar. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 101