ConversionXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 329

Social Media Metrics Viral Channel 329

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

ConversionXL

FEBRUARY 3, 2022

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. The result?

Retention 113

Retention Marketing Acquisition Channel 113

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Well-tuned metrics are an absolute must. The post Six ways to make your site-app-product go viral.

Viral 62

Viral Product Channel Audience 62

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 223

Customer Development Web Developer Customer 223

ConversionXL

MARCH 6, 2019

Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. Stay on brand.

Video 129

Video B2B Technical Review Campaign 129

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. Find and focus on one reliable distribution mechanism before diluting your time diversifying.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions).

Metrics 157

Metrics Marketing Campaign Audience 157

Berkonomics

SEPTEMBER 25, 2014

What are the elements needed to focus upon in making the attempt to take a product viral? of going viral that makes all the difference between failure and success.) If you can’t measure the results of your attempts to gain a viral response, how can you know when to focus upon reinforcing or changing the effort?

Viral 71

Viral Matching Syndicate Syndication 71

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e. Obsessing over going viral.

Demand 124

Demand B2B Distribution Channel 124

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

Startup Professionals Musings

JANUARY 26, 2018

It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. Word of mouth and viral marketing alone are not adequate, and a website is not all you need for credibility. Sell at least one at full price to a real customer to show traction.

Angel Investor 147

Angel Investor Distribution Bootstrapping Viral 147

Steve Blank

FEBRUARY 22, 2010

What’s the distribution channel? Do the metrics show that the business model you’re creating will support the company you’re trying to become? Startup Metrics. Startups need different metrics than large companies. Viral Acquisition Ratio. Web Metrics. How do we price and position the product?

Balance Sheet 300

Balance Sheet Startup Burn Rate Metrics 300

Startup Professionals Musings

JULY 29, 2016

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned.

Social Media 120

Social Media Metrics Viral Channel 120

www.clickz.com

JANUARY 7, 2013

Ad Industry Metrics. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Show your emotional side to increase virality. Milkman in an article entitled, "What Makes Online Content Viral?" Social Media Community Management Social Commerce Social Integration Social Media Smarts.

Social Media 86

Social Media Media B2C New York 86

Brandanew

JUNE 15, 2015

It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. The most popular growth hacking techniques include social media and viral marketing. Viral marketing. The main goal of this technique is to increase the brand’s awareness. Owned media.

Viral 100

Viral Marketing Social Media SEO 100

Startup Lessons Learned

OCTOBER 23, 2013

It provides a basic introduction to analytics as they apply to Lean Startup, including sections on what metrics to use and how to interpret them. For instance, Ben lists out the worst of the “vanity metrics,” a term that describes appealing but meaningless or misleading numbers. Alistair: There are plenty. Consider a restaurant.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Problem is, you inevitably become yesterday’s old news. Startup Lessons Learned - the Conference (April 23.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

YoungUpstarts

SEPTEMBER 13, 2018

Content doesn’t have to “go viral” to benefit your business. Invest in producing and distributing content; it pays off! However, it does need to be relevant and deliver something of value to your audience. Years of consistent blogging have grown my business in ways I never thought possible. Getting an audience is hard.

Social Media 113

Social Media Sales Cycle Audience Media 113

Up and Running

JULY 26, 2016

This is when metrics come into play. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. See Also: The Top 10 Tools for Tracking Your Web Metrics. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

Revenue 60

Revenue Acquisition Channel Campaign 60

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

FEBRUARY 18, 2014

Considering that over 10k people follow Peep on Twitter , over 3k people follow me , we have a 5 figure subscriber list, and knowing the performance of our most recent content, it seemed reasonable that we’d have the distribution to make this contest do fairly well, even on short notice and minimal effort. image source. members.

Viral 99

Viral Analytics Distribution Metrics 99

View from Seed

JUNE 30, 2015

For consumer social, you need amazing virality, engagement, and hundreds of thousands of DAUs. For all of these, the metrics and growth need to be the result of legitimate PMF and execution, not tricks. (If For a marketplace or ecommerce business, you need to be doing well north of $5M in annual revenue or GMV to get an A round done.

Seed Stage 120

Seed Stage Syndicate Syndication Dilution 120

ReadWriteStart

JUNE 29, 2020

There has never been a viral outbreak of such magnitude before. Year-on-year growth metrics in unique site traffic is 7.8 Unfortunately, these numbers seem to be increasing rapidly without an end in sight. One of the many challenges facing the world’s governments is the fact that no one really knows how this virus behaves.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

Duct Tape Marketing

NOVEMBER 15, 2023

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] That can then be distributed through owned, earned, and paid, right? Like it's not about, you know, going viral and reaching masses. Is like acquisition metrics. [07:17] What is you cross-channel acquisition strategy? [11:13]

Channel 66

Channel Acquisition Framework B2B 66

Startup Professionals Musings

SEPTEMBER 28, 2015

As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place. Product distribution or service delivery. Physical products often require access to existing distribution channels. An innovative marketing plan.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.

API 167

API Viral Startup Retention 167

Duct Tape Marketing

JUNE 16, 2017

They take care of everything from the hardware to metrics and post-production. Not only will this help with SEO, but will help distribute your content to a brand new audience. Use a custom hashtag to encourage virality, making it easier for you to identify content in one place. Educate with actionable advice.

South Africa 55

South Africa Audience Video Africa 55

Up and Running

MAY 23, 2016

If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. Producthunt.com is a great resource for viral marketing for the product launch as well as community feedback.”. Step 8: Track your metrics.

Software Review 74

Software Review Software Delaware Forecast 74

Cracking the Code

DECEMBER 11, 2015

I like to understand for these models how many sales people are quota carrying, what is the distribution of quota attainment, and what is the profile of an ideal sales person Inbound model (e.g., In other words, there are universal metrics that smart investors require to make investing decisions.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do? I am a little curious here.

San Francisco 68

San Francisco Lean Retention SEM 68