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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. I was talking with a colleague once about how videos go viral. Rebelling is simply a form of snobbery. Look at Viddy & SocialCast. Underbelly.

SEM 379
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Viral marketing. Viral marketing costs real money, but is often worth it. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Internet radio. Podcasting. Pay per click (PPC).

Internet 239
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

Techniques include search engine optimization (SEO) and paid result placement. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Viral marketing. Viral marketing costs real money, but is often worth it. Streaming video. Use them to deliver a business message.

Internet 224
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9 insider tips for promoting your app

The Next Web

So you’ve developed your dream app and uploaded it to the market, eagerly waiting for a flood of downloads to propel your product to stardom. But despite announcing it on your Facebook page and getting some positive reviews, you can’t seem to get past 50 downloads a day. A one-page site with a large download button is enough.

PR 157
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? Measuring viral adoption is obviously important. For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? How many through SEM?

Metrics 346
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Pick the Perfect Name for Your Startup

mashable.com

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.