SoCal CTO

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Equity for Early Employees in Early Stage Startups

SoCal CTO

I was asked by a reader how much equity he should give out to early employees and to service providers in a very early stage startup. Founders vs. Early Employees To help with this discussion, let me start with a definition of "early employee." I'll get to service providers in a later post.

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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

And it made me come to a new realization: Every early-stage web/mobile/online startup should have at least one technical advisor, probably two. Most early-stage, in-house teams needs to be hands on developers, not strategic. This is exactly the kind of thing I'm doing as a Part-Time CTO or Technical Advisor for startups.

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Startup Mentors

SoCal CTO

Then I got an email that asked: I'm leading the marketing efforts for an early-stage startup. The challenge is that LinkedIn is not that great with finding people who were at early-stage startups. An early-stage startup is a different animal. For me, I'd use LinkedIn. Most of us are not Google.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

She is a go to person for me when I have questions around technology or early stage marketing and branding. We do a lot of B2B and also have an "Early Stage Branding" practice for technology startups. I've known Farida for quite a while. Maybe ten years. It has been fun to get to know her again. Foreign Service.

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Hiring Developers Before Product/Market Fit?

SoCal CTO

When I talk with early-stage companies, often the discussion starts with them asking me about Hiring a CTO for Your Startup , or Finding a Technical Cofounder for Your Startup or How to Find Programmers for Your Startup. These companies are very early-stage and definitely have not shown product/market fit.

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CMO CTO COO Equity and Compensation

SoCal CTO

I know a lot more about CTOs specifically CTO Salary and Equity Trends 2009-2011 , Visualization of Startup CTO Equity and Salary Data , Startup CTO Salary and Equity Data , but I've previously written about the issues with Equity for Early Employees in Early Stage Startups.

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Startup Founder Developer Gap

SoCal CTO

And I always recommend it to people involved in early stage startups. I received a follow-up question from an early-stage startup about the Founder Developer Gap that I’ve described before and that was part of the interview with Frank. Sometimes this is fatal for early stage companies. What Should You Do?

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