Tue.Oct 14, 2014

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

'The ageing consumer is one of the most profitable yet untapped segment. Consider this: In 2012, there are 20 countries whose population is shrinking. By 2020, over 40% of the adult population in “ultra-ageing” Japan will be 60 years or older. Come 2050, another 25 countries will have ageing populations, the largest of which is China. With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades.

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

'When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size, scale, detail, context & brand. According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann P

Stock 129
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Product vs. IT Mindset

SVPG

'The role of the product organization is to consistently deliver significant new value to the business through continuous product innovation. At a startup, the product team either innovates and provides real value or the startup dies. However, in larger, more established companies, product teams very often lose their ability to deliver that ongoing value.

Product 91
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What investors look for in a startup

The Equity Kicker

'The post below first appeared as a guest post by me on the Web Summit Blog. ———————————– If you ask most VCs what they look for in a startup they will say great team, great product and great market. Then, if you press them for more detail most will say that for them the team is the most important (although I think they say that at least partly because it’s what entrepreneurs want to hear).

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

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You’re a company when…

A Smart Bear: Startups and Marketing for Geeks

'2,700 days ago, and 40,000 subscribers ago, I published my 13th blog post. Feedburner said there were 50 RSS subscribers, but at least 40 of them were directories or scrapers. It was: “ You’re a real company when… ” An existential question of when a startup becomes “real.” At that time, I had decided it was when our sign went up on the building: By “the building” I mean a windowless loft of 1/14th of a small strip-mall in a cheap area of town, wh

RSS 309
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No Business Plan Survives First Contact With Customers. 2 Minutes to See Why

Steve Blank

'If you can’t see the video click here Filed under: Business Model versus Business Plan , Customer Development.

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Top LinkedIn tricks for outfoxing your competition

The Next Web

'Jeremy Goldman is the founder of Firebrand Group and the author of the book GoingSocial. Let’s be honest: it’s hard to find competitive advantages these days. You’ve got access to LinkedIn, an incredibly potent professional tool, which is great – until you realize that all of your competitors have access to that same platform. I’ve always identified with Columbo, the fictional TV detective who seemed a little dim, yet constantly outwitted the subjects of his investigations.

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Should You Franchise Or Compete?

YoungUpstarts

'It’s easy to decide that you want to own a thriving business, but it isn’t always easy to determine how you will make that goal come true. You can identify a business that is doing well in the current market and come up with competing products or services. Alternatively, you can start with a product or service that you create independently, determining your competitors at a later point as your business develops.

Naming 178
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Founders’ talents are the essential ingredients for your start-up

Version One Ventures

'Over the years as an investor, I have come to realize just how much a start-ups’s DNA is driven by the original founders. The personalities, strengths, and focus of those first founders shape a business long after the individuals have moved on. In the early days, it is incredibly hard for a founding team to fill any holes by bringing someone aboard from the outside.

Founder 136
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New Generation, New Technology: The Emergence Of New Ways Of Doing Business

YoungUpstarts

'The world today is very different to how it was a decade or even 5 years ago. These days our 3-year-old children are tapping away on smart phones and often own their own tablets. We live in a tech savvy age, where new employees in the workforce have grown up with amazing amounts of technology. It is no wonder therefore that technology is seeping into the business world in every conceivable way.

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

'We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the value of identifying targets for your key performance indicators. [See step four in the process for creating your Digital Marketing and Measurement Model.].

Analytics 133
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Founders’ talents are the essential ingredients for your start-up

Version One Ventures

'Over the years as an investor, I have come to realize just how much a start-ups’s DNA is driven by the original founders. The personalities, strengths, and focus of those first founders shape a business long after the individuals have moved on. In the early days, it is incredibly hard for a founding team to fill any holes by bringing someone aboard from the outside.

Founder 122
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Defrag 2014 Is Happening in November

Feld Thoughts

'A little over eight years ago, Eric Norlin and I decided to start Defrag. It all started with an email exchange, wherein Eric thought one of my posts would make a good conference, I told him how much I disliked tech conferences, and we resolved to go build one that was done the right way. Since that point, Defrag has grown into what I think is one of the most influential conversations in technology.

API 116
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51 Ways to Reward Your Employees (No Money Required)

Mike Michalowicz

'Sure, many companies feel strapped right now and may duck their head and run in the other direction at the mere mention of bonuses. But tough times don’t mean that you should just forget about rewarding your employees! There are many ways that you can reward employees without handing them money, and many of these are things you can do right now, with very little effort.

Employee 119
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How to Manage your Business’s Online Reputation

Up and Running

'You don’t want to be running damage control. ‘A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well’ – Jeff Bezos. The importance of online reputation management cannot be understated. Thanks to sites such as TripAdvisor, it’s easier than ever for customers to post their comments and criticism online.

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The Battle for the Default Way

Eric Friedman

'I recently finished reading the Everything Store about Amazon and can highly recommend it. It’s a business book, but also tells the amazing story about how Amazon came to exist and the way in which they battled through tough internal and external problems. One theme throughout the book is the focus on being the default way in which people shop online.

Search 102
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Q&A with Mike Martinez, candidate for Mayor of Austin

SiliconHills

'This weekend, the Austin Technology Council featured a guest post from Austin Mayoral Candidate Mike Martinez in its meet the candidates for Mayor series. Silicon Hills News is asking each of the candidates a series of follow up questions. Their responses will all be posted here following their guest blog posts with ATC. First up, […] The post Q&A with Mike Martinez, candidate for Mayor of Austin appeared first on SiliconHills.

Austin 84
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“You Get Out of It What You Put Into It” (via Diddy and Lil Wayne)

Scott Edward Walker

'Welcome to our weekly series “ Motivational Clips for Entrepreneurs.” Each week, we share a favorite video clip to inspire and motivate entrepreneurs. Why? Because we know how tough it is being an entrepreneur; and whether you’re launching your venture, trying to iterate on your business model or raising funds, you need a little juice to help you push the ball forward.

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InnoTech Austin Kicks Off Wednesday

SiliconHills

'InnoTech Austin kicks Off Wednesday morning with a keynote speech on fostering entrepreneurship, technology and innovation. The talk features Bob Metcalfe, Professor of Innovation at UT Austin, Laura Bosworth, CEO and Co-Founder of TeVideo BioDevices and Michele Skelding, senior vice president Global Technology and Innovation at the Austin Chamber of Commerce.

Austin 84
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Multichannel Mastery: The 3 C’s of Effective Integrated Marketing

YoungUpstarts

'by Allen Baler , partner at 4Patriots LLC. Modern marketers are scrambling these days to keep up with traditional media and the bombardment of new marketing channels. The number of platforms marketers use to send marketing messages is expanding much quicker than people can take it all in, creating marketing campaigns that are often fractured and fragmented.

Marketing 157
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Cratejoy Raises $4 Million and Plans to Hire Engineers

SiliconHills

'Cratejoy, which provides one-stop service to begin a box subscription, just landed $4 million in Series A funding from Charles River Ventures. The one-year-old Austin startup also launched the public beta of its service. It provides web hosting, page templates with mobile integration, subscription billing management systems and business analytics to e-commerce companies selling to […] The post Cratejoy Raises $4 Million and Plans to Hire Engineers appeared first on SiliconHills.

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9 Things You Should Do To Grow Your Customer Base

Early Growth Financial Services

'This post was originally published in Inc. Acquiring new customers is a permanent fixture of your sales process. But how do you develop new strategies to earn new business? The Young Entrepreneur Council asked nine successful founders to name some unusual, or at least lesser-known, effective customer acquisition strategies they’ve used recently. Their best answers are below. 1.