Duct Tape Marketing

OCTOBER 11, 2023

And I think that we need to go away from that and what the creator brings and what brands can start to emulate in terms of tactics are when we think about creating that human element and connection, it's really about, I've seen companies use their employees in a lot of their advertising, for instance, and not just for hiring for actual campaigns.

B2B 78

B2B Marketing B2C Community 78

Duct Tape Marketing

MAY 4, 2022

He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners. So now it's the chief revenue officer, right. In this episode of the Duct Tape Marketing Podcast , I interview Cameron Herold. Duct Tape Transcript. This is John Jantsch.

CTO 76

CTO Cofounder Networking Operations 76

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Basic Concepts The concept of the graphic shown below is very simple.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

ConversionXL

APRIL 18, 2017

If you’re only working in a local market, you can easily host meetups and build events around what you do. When running an optimization program, consider three metrics that contribute to success: The number of experiments you run. As a ballpark, try not to do business with companies that do less than $10M a year in online revenue.

Conversion 87

Conversion Framework Revenue Analytics 87

OnlyOnce

AUGUST 3, 2023

(Post 1 of 4 in the series of Scaling CPO’s) In most startups, the HR function starts out as tactical, because you have to get people hired and paid, and while you might have a founder or early-stage employee who can do these things, often these tasks are frequently outsourced to a PEO. But those things won’t help you scale.

Hiring 62

Hiring Metrics Leadership Early Stage 62

Up and Running

AUGUST 19, 2020

Businesses of all sizes have had to cancel or postpone planned events, but the thousands of dollars in lost revenue have put smaller companies in a financial bind. These organizations now have to reinvent the wheel and host events in new and innovative ways. Without setting benchmarks, you can’t track progress or success.

Small Business 154

Small Business Marketing Social Media Audience 154

YoungUpstarts

SEPTEMBER 10, 2018

Follow them on Twitter and/or other forms of social media, in order to find out about Q&A webinars they host or to contact them directly. More metrics need to be identified such as product testing, market validation, and/or customer validation in order to show that a market opportunity exists. Reasons for rejection analyzed + tips.

Programming 124

Programming Chile B2B B2C 124

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

The Next Web

DECEMBER 12, 2013

Mayfield recently hosted a Mobile Marketplaces dinner with leading entrepreneurs, which yielded several insights. Modi also says startups should invest internally to inspire employees to have empathy for each other and for their customers. In the early days of e-commerce, sales were typically the most important metric for success.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

ConversionXL

MARCH 19, 2020

It can also keep your employees employed or help you retain your job—a modicum of security in uncertain times. These companies tend to over rely on reducing the number of employees. The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

MAY 18, 2023

Russ also consults and trains employees of companies through his Digital Advisor program. 14:58] What are some of the metrics that show you’re doing things right? [17:02] Russ also consults and trains employees of companies through his digital advisor program. 11:10] What are some ways for monetizing newsletters? [14:58]

ChatGPT 90

ChatGPT Advertising Email Viral 90

ConversionXL

AUGUST 11, 2021

For example, if your audience wants to learn more about a particular theme in your book, you could work with your sponsor to create a course that’s hosted on the sponsor’s website. An inventory of metrics: Click-through rates, newsletter subscribers, downloads, social engagement, revenue figures, etc. Market identification.

Audience 139

Audience Social Media Email Ruby 139

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. ” Historically, investing was a manual, artisan process.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

DECEMBER 21, 2015

You know, like Moz, Buffer, Groove, that release key metrics and speak in a candid tone. Is sharing everything (metrics, opinions, etc) an effective strategy for growth? At Buffer, not only do they release their employees’ salaries , but they openly display all of their revenue numbers and other financial information as well.

Marketing 48

Marketing Metrics Virginia Salary 48

Occam's Razor

APRIL 15, 2019

The goal was to deliver a 30% increase in revenue, the team delivered 1.7953%. In my work with clients around the world (all continents except Antarctica), I’ve encountered a whole host of reactions to when I have shared negative data with ESLs. The conversion rate is down 30% at launch.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

ConversionXL

MAY 27, 2022

The metrics. Vanity metrics are less important. Elevate your founder and employee personal brand. Likewise, 72% of consumers prefer brands whose employees share information online. Fostering a personal brand , and empowering your employees to do the same, helps build perceived value, trustworthiness, and credibility.

Demand 115

Demand Affiliate Audience Leadership 115

Up and Running

JUNE 19, 2013

The New York Times profiles two successful tech start-ups— GoodData , which at its start raised more than $50 million in venture capital funding, and RJ Metrics, which held out with self-financing for as long as possible—that went after the same market at the same time, and contrasts their approaches to finance. or not to V.C.?

Venture Capital 70

Venture Capital Finance Lean New York 70

Austin Startup

FEBRUARY 1, 2018

Product managers have the exciting responsibility of establishing the goals, roadmap and tracking metrics of their product (among many other duties), and also the less-glamorous but equally-important task of taking care of all the blocking and tackling required?—?from customers, other employees, books, blogs, social media, news?—?and

Management 85

Management Product Technical Review Software Review 85

Up and Running

JULY 31, 2014

If you are selling on a website but you don’t do pay per click, then your customer acquisition cost is going to include things like what does it take to run your website, do you have a web developer, is there a hosting cost for your site? Here’s some other metrics that you can look at. Do you have a designer? Cash is king.

Software Review 74

Software Review Sales Acquisition Small Business 74

Hearpreneur

SEPTEMBER 27, 2020

It’s not just matter of personal pride and fulfillment, it’s a matter of meeting your own expectations and keeping your promise to your clients and your employees. While one may see profits as a success, others may view it as customer satisfaction, employee retention, or innovation. Thanks to Hosea Chang, Hayden ! #2-

Entrepreneur 131

Entrepreneur .Net Metrics Revenue 131

Up and Running

JULY 22, 2019

For instance, the 2019 TSX Venture 50 companies—which are all growth-stage companies accessing investors on TSX Venture Exchange—reported increasing their employee count by roughly 2,200 people in 2018, representing an average hiring growth of 307 percent. This would not have been possible without the support of their investors.

Canada 78

Canada Early Stage Valuation Finance 78

Startup Lessons Learned

NOVEMBER 8, 2008

I bought a bunch of copies, gave them out to my co-founders and early employees, and then expected the whole companys behavior would radically change the next day. I bought a bunch of copies, gave them out to my co-founders and early employees, and then expected the whole companys behavior would radically change the next day."

Customer Development 168

Customer Development Developer San Francisco Customer 168

Rob Go

APRIL 13, 2015

I hosted a group of HBS students in a tour of startups in downtown Boston a couple weeks ago. When Kayak went public, the company had one of the highest revenue/employee ratios of any business. Lending Club: IPO Market Cap: $8.4B, Revenue: $98M (2013), Employees: 628 (2014), Rev / Employee: $156K.

Technology 28

Technology IPO Boston Cofounder 28

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. ” At least at Reforge, a lot of our revenue comes from company education budgets. Transcript: Hi, and welcome to the a16z podcast.

Founder 36

Founder Conversion Technical Review Cash Position 36

Duct Tape Marketing

APRIL 7, 2022

Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the salesman podcast, hosted by will Barron and brought to you by the HubSpot podcast network.

Cofounder 73

Cofounder Hosting Networking Software Review 73

ConversionXL

FEBRUARY 7, 2014

The real metrics that help you determine if you’ve achieved product/market fit. ” The easiest metric for subscription software products to check is churn rate. . So, assuming you already have a minimum viable customer base, let’s look at the ways you can grow your revenue in order to invest in content later.

Software 93

Software Churn Rate eCommerce Flash 93

David Teten

DECEMBER 3, 2019

Point Nine Capital uses 15Five for continuous employee feedback. I use Google Drive to host my conference presentations , which are all embedded at teten.com. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 22, 2016

But at least if you’re working on an eCommerce site, you have clear metrics to hit. But many times, they’re dealing with non-financial metrics or competing online goals. An intranet could be a portal of information and communication that leaves no employees in the dark. No one ever said optimizing any website is easy.

Conversion 48

Conversion Metrics Analytics Non-Compete 48

ConversionXL

AUGUST 30, 2018

The key is to connect user research to an improved user experience and, in turn, an increase in customer retention, leads, or any other metric for which C-suite members are accountable. Eugene Wei, a former Amazon employee, identified the latter as the company’s invisible asymptote , or key limiter of growth.). Image source ).

Design 111

Design Framework Product Development Technical Review 111

ConversionXL

OCTOBER 1, 2022

These are the channels where your buyers are, and every other company isn’t doing well there, which creates a massive opportunity for you.” – Chris Walker, CEO of Refine Labs [via Revenue Champions ]. via Revenue Champions]. Cultivate an identity separate from your brand, and encourage your employees to do the same.

B2B 103

B2B Social Media Channel Audience 103

Startup Lessons Learned

OCTOBER 30, 2008

Not just about expenses, about increasing revenue. Make sure for planned revenues you have "leading indicators" to know if you will hit it. Over-communicate with employees, investors, customers. This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. Offer equity instead of cash.

Lean 121

Lean San Francisco Continuous Deployment DC 121

Startup Lessons Learned

JUNE 9, 2020

He also has strongly held ideas about structuring a company to institutionalize these intentions to make sure the next leader, future employees, and the next board will be true to that philosophy. 30:52) The defining decision to give $250 million to hosts and how it reverberated. (33:07) 6,000, 7,000 employees. What if it works?

Silicon Valley 60

Silicon Valley Hosting Cofounder Employee 60

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. There’s no single metric to track, there are many: Leads.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

OCTOBER 27, 2021

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Benjamin Shapiro, brought to you by the HubSpot podcast network. Ben is a great host. And so oftentimes it starts with the employee experience. Ben's episodes are so awesome. They're under 30 minutes.

Customer 99

Customer Technical Review Social Media Green 99

Up and Running

OCTOBER 3, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. Milestones and metrics that you’ll need to hit to be viable. There are a host of organizations with whom you might form partnerships, or whom you might simply consult as resources for your real estate company. Be specific.

El Paso 61

El Paso Business Plan Technical Review Forecast 61

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

How many employees would a medium-sized business have in your definition? Jason: If I’m managing my whole business with this tool, I don’t have 100 employees. you can’t have one employee because meetings are just too easy and you don’t really have them formally. You can’t have 5,000 employees.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220