Duct Tape Marketing

NOVEMBER 17, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. But we double in size every year in terms of revenue.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Small Business Force

AUGUST 27, 2017

During this initial period, not one sales person was there longer than seven months and most had less than four months on the job. The company didn’t have great results over this time, with only two sales, generating minor revenue. The CEO and founder, who hired and fired the staff, blamed the lack of sales on two things.

Sales 30

Sales Sales Cycle Product Technical Review 30

Both Sides of the Table

MAY 7, 2011

It helps with sales cycles because customers know that they can switch away if they so choose. As an example, Joel says that there is a chief revenue officer who is solely responsible for bringing in revenue to StackExchange. He is responsible for bringing in revenue from advertising and their careers offering.

Software Review 285

Software Review Software St. Louis API 285

ConversionXL

APRIL 3, 2018

mobile is ~50% of revenue, shorter form works better. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Offline sale – typically. Result: -45% revenue per visit.

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

A Crowded Space

AUGUST 27, 2014

So, even if you’re doing 100M in gross services, you’re really still doing less than 10M in net revenue. A customer pays a monthly fee to be able to use a hosted software solution. . This creates a hurdle for a company to adopt the software solution that may create longer sales cycles or lower sales conversion. .

Sales Cycle 110

Sales Cycle Software .Net Business Model 110

Duct Tape Marketing

DECEMBER 12, 2018

He teaches online courses, runs several software businesses and hosts a handful of podcasts from his home. So if we have enough revenue, then maybe we don’t need to keep growing and growing and growing, we can start to optimize for that revenue instead. This is John Jantsch, my guest today is Paul Jarvis.

Sales Cycle 64

Sales Cycle Email Web Canada 64

Duct Tape Marketing

APRIL 11, 2022

Shorten the sales cycle A strong referral program can significantly shorten the sales cycle. By ignoring customer referrals or not incorporating customer referral program ideas into your marketing strategy, you're missing out on a valuable source of revenue. Referrals are invaluable to any business.

Programming 86

Programming Small Business Advisory Board B2B 86

ReadWriteStart

MAY 12, 2011

Happy Grasshopper has incredible testimonials and a host of satisfied customers who are now helping build word of mouth buzz. For example, let's say an enterprise marketing organization hosts a large webinar using ON24 and generates 2,500 attendees. Following a guerrilla p.r.

San Francisco 125

San Francisco Entrepreneur Silicon Valley India 125

Austin Startup

OCTOBER 31, 2017

They excite investors because some offer great revenue potential. Neither investors nor entrepreneurs like long sales cycles. Others are working with small, emerging firms through an innovation office and a few have created physical space to host events where startups are invited to collaborate with government officials.

Government 48

Government Partner Kansas City San Francisco 48

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

Duct Tape Marketing

APRIL 5, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast was brought to you by the MarTech Podcast, hosted by my friend Ben Shapiro, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals with episodes you can listen to in under 30 minutes.

Advertising 82

Advertising Analytics San Diego Networking 82

ReadWriteStart

MAY 4, 2011

Well, Persistent Systems and IncuCapital hosted a highly interactive and engaging session. Manoj is experiencing a long sales cycle of close to 12 months, but he has already created a sustainable company that has revenues and profits. On April 17, I was in Pune for a 1M/1M live event.

India 116

India Entrepreneur Silicon Valley Massachusetts 116

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip!

Software Review 78

Software Review Social Media Social Network Software 78

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list!

Software Review 48

Software Review North America Europe Metrics 48

BeyondVC

NOVEMBER 17, 2008

Cloud this, Cloud that – the word cloud is clearly an overhyped word and reminds me of the beginning of the hype around hosted models and ASPs (application service providers) in the late 90s and the term SAAS today.    This is suicide and far from capital efficient. 

Cloud 60

Cloud EC2 Sales Cycle Cofounder 60

ConversionXL

JUNE 2, 2022

To do this, they worked with Fullfunnel.io , to host a virtual summit. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts. The result?

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

BeyondVC

DECEMBER 15, 2005

One of our advisors for our fund hosted a New York CIO dinner last night. Lesson #3, if you sell into a large financial services player, either be well networked, come in through a partner, enter from the bottom up, or go to revenue generating groups with money and buying power. This takes time but can be doable.

Advisory Board 60

Advisory Board New York Dividend Sales Cycle 60