Startup Professionals Musings
AUGUST 24, 2022
In all cases, you have to deal with a host of market intangibles, including brand identity and buyer preferences. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. Long sales cycles obscure beginning and end of costs.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
most shared hosting companies), but they only make interesting money at large scale (by definition, because it takes over 8000 customers to make only $1m/yr in revenue), which takes a long time to grow. Again, like shared hosting companies.) Even bootstrapped businesses can make this work (e.g. This is a hard slog.
Where to Play
AUGUST 18, 2020
This infrastructure helps them to manage waiters, chefs & cooks, drivers /delivery boys, and stay in contact with the event hosts. Time to revenue is low due to short transactional volume and the short sale cycle. This opportunity has a short sale cycle with quick payments. The sale cycle with Govt.
View from Seed
MARCH 3, 2015
NVV: That’s not in any book about growing a startup — “Build an interactive app to start your marketing, then host a webinar for its users.” EM: My rule of thumb is to look at the length of the sales cycle. Some startups have really long sales cycles. Should you do that at all?
A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
Still, it was early in our life and we wanted every customer we could get, especially since they were willing to pay a good rate for hosting. We did learn from the experience — we did a post-mortem and decided what evidence should have stopped us from accepting the account, and now we build that into our sales cycle.
Small Business Force
AUGUST 27, 2017
After some review and analysis, we learned that the sales cycle (from the initial intro to contract) for this product was, actually, an average of 6 months. This has resulted in some significant new customers and contracts and a host of new prospects. The Right Sales Process Selling is a process, not an event.
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