Startup Professionals Musings
AUGUST 24, 2022
If you think it’s hard to get the technical systems to talk to each other, I have found that it’s even harder to bridge the gulf between the various professionals who interpret them. In all cases, you have to deal with a host of market intangibles, including brand identity and buyer preferences. Don’t forget it.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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A Smart Bear: Startups and Marketing for Geeks
AUGUST 29, 2011
The seat-back is jacked into an even-more-upright-than-usual position due to a trash can welded to a storage compartment lodged behind, which I’m constantly reminded of by the clacking of aluminum doors — the only sound sharp enough to pierce the roar of turbines. So we kept on. For the same reason that I keep recommending Bill.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
Or seen a review of an iPhone app hung up on pricing trivialities: “It would be pretty good at $0.99, but it’s not worth $1.99.” Requires venture funding because you have no income, and if you’re successful you’ll need lots of people and tech to run the business. Again, like shared hosting companies.)
Where to Play
AUGUST 18, 2020
We usually tend to think of innovation in terms of advanced technologies. This infrastructure helps them to manage waiters, chefs & cooks, drivers /delivery boys, and stay in contact with the event hosts. Time to revenue is low due to short transactional volume and the short sale cycle. Opportunity Nr.
Small Business Force
AUGUST 27, 2017
Selling, especially for technology products always looks way easier than it actually is. In fact, three key elements have to be in sync for your sales to succeed – the right product, the right sales team, and the right sales process. "I The Right Sales Process Selling is a process, not an event.
Both Sides of the Table
MAY 7, 2011
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. It helps with sales cycles because customers know that they can switch away if they so choose. 15 minutes.
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