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Common B2B Challenges and How To Solve Them

ConversionXL

This shift required us to change our marketing positioning and unique value proposition, as well as adjust our copy and marketing message, but the initial work ended up being worth it. We continued to narrow down the focus and repositioned the company by adjusting their marketing strategy and value proposition. Speed matters.

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Nuts & Bolts of Intellectual Property for New Startups

Gust

Having covered all the bases to ensure that your corporate name is available, the domain name can be acquired, and the name doesn’t infringe any existing trademarks (as we discussed last week ), now is a good time to look at the categories of intellectual property (IP) that are relevant to most startups. Intellectual property.

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When Does Zynga Become a Value Stock?

Agile VC

The company’s lost nearly 80% of its value from the peak earlier this year, in the run up to Facebook’s IPO, and currently trades below $3/share… a fraction of it’s IPO price of $10. So I can appreciate why public stock investors would be leery of Zynga and why the stock price has been punished recently.

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The Legal Side of Entrepreneurship

YoungUpstarts

Craig Schmitz, a partner in the Technology Companies Group at law firm Godwin Proctor LLP who works on corporate, governance, board and fundraising issues, and Erika Fisher, an associate in the firm’s Business Law Department who deals with IP, fielded questions about the legal issues startups face. ” The Cost of Financing.

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Don’t let your crowdfunding campaign spoil your IP position

NZ Entrepreneur

Protecting the potential value of an innovation with the right forms of intellectual property (IP) can be mission critical. An entrepreneur looking to crowdfund a new initiative must consider and secure their IP position prior to launching the funding campaign. I think I might have some IP, what do I do next?

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How to Work with Lawyers at a Startup

Both Sides of the Table

Shame about not getting it in legal writing that you owned the original IP. Forget to get around to setting up that Employee Stock Option Plan and want to be able to give the early guys their options at a low strike price? They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee.

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Should Startups Focus on Profitability or Not?

Both Sides of the Table

There are many investors who are not looking to build enormous businesses who value the fact that you can run a business profitably). If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. I always remind this to journalists who ask me about public stocks. Investors value growth.

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