Remove IPO Remove Marketing Remove Metrics Remove Sales
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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. According to Statista , the SaaS market will reach $157 billion next year. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales.

Metrics 117
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

Customers today quickly get beyond these, and put a competitive priority on the experience of others, reflected in reviews and social media, and their own total experience with your sales process, delivery, returns, and support on their schedule. You need to be part of a larger ecosystem. These tolerate negative cash flows for growth.

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M&A or IPO?

Reid Hoffman

This week, I’d like to turn to the question of how current market conditions affect the approach entrepreneurs should take towards their exit strategy. The fundamental choice that venture-backed entrepreneurs face is simple: M&A or IPO? Would you like to buy one of X at the market clearing price of Y?”.

IPO 36
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Why Uber is The Revenge of the Founders

Steve Blank

Uber , Zenefits , Tanium , Lending Club CEOs of companies with billion dollar market caps have been in the news – and not in a good way. — Unremarked and unheralded, the balance of power between startup CEOs and their investors has radically changed: IPOs/M&A without a profit (or at times revenue) have become the norm.

Founder 245
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2021 was a record breaking year for Israeli startups. What now?

VC Cafe

There are two main forms of exits for startups: trade sale/M&A or IPO. SPACs had their moment in the sun in 2021, with a record number of companies choosing to go public using the SPACs in favour of traditional IPOs. A burst in the global financial markets will certainly have an impact on funding for Israeli startups.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast.

Marketing 120
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How to value your SaaS company

VC Adventure

If you read my blog regularly you know I love (LOVE) metrics. They took the 92 public SaaS companies and analyzed their key operating metrics. The valuation metrics show this clearly. At IPO only 7 of 39 companies that have gone publics since 2013 had positive EBITDA. The methodology here was great. on average.

IPO 113