Lead Generation Operations Sales Sales Cycle 
Steve Blank
OCTOBER 23, 2023
Laura Thomas is a former CIA operations officer. The larger the company, the more they’ll separate out business development and sales, with business development focused primarily on lead generation and sales focused on sealing the actual sale of the product or service. Read part one here.
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
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ConversionXL
NOVEMBER 3, 2016
Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.
Austin Startup
APRIL 17, 2017
Internship Title: Business Development Intern Compensation: Paid — $10/hr Description: The Business Development Intern will assist the Sales Team in Prospecting, Outreach and Qualifying leads, and work directly with the Business Development Manager. To Apply: Please send your resume to admin@visualsemantics.io
ConversionXL
MAY 27, 2022
Very few, if any, of these interactions are with a sales rep. This behavior has marketers pledging to up their demand generation budgets. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. Demand generation owes a lot to inbound marketing.
ConversionXL
MAY 27, 2022
Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.
ConversionXL
JUNE 2, 2022
Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.
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