Remove Leadership Remove Matching Remove Metrics Remove Presentation
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Here's a summary of the case study presented: 1. From the data presented, there is no way to tell if the Facebook campaign worked or not. Metrics are a problem.

Metrics 165
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8 Keys To Migration From A Consultant To A Freelancer

Startup Professionals Musings

The image of a self-proclaimed expert who can generate a report, make a great presentation, and leave you to do the implementation, is just not attractive when you don’t have a staff, and you are already overloaded with the crisis of the day. Promote yourself with a title to match your expertise. Use social media for more visibility.

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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). Matched market tests. The benchmark for the beautiful metric AVOC is 15.3%. Passed creative rates. Tactical strategies.

Analytics 131
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27 Entrepreneurs Explain How Technology Will Affect Their Business Tomorrow

Hearpreneur

Thanks to Jeff Mains, Champion Leadership Group ! #11- This allows us to spend more time on our mission: matching seniors with services that suit their needs and preferences. It will lead to a greater focus on ROI and a shift away from more traditional metrics like click-through rates and impressions.

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What is a CTO?

Austin Startup

as I only improve by addressing my deficiencies.” —  Robert Reeves , CTO, Daticle Robert Reeves They collaborate with your executive leadership team to identify how technology can be used strategically to accomplish all company goals while mitigating risk. They seek the 80/20 economical solution, present options, and discuss tradeoffs. “A

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Advice On How To Make Your First Analytics Hire

View from Seed

Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. These are operating metrics because they are not part of GAAP financial statements, even though they are critical for everyone from the CEO to marketers and PMs to make data-informed decision on a daily basis.

Analytics 149
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So you say you want to be a Product Manager …?

Austin Startup

Hard skills such as data analytics are essential to being successful as a product manager, but equally-valued are soft skills such as communication, collaboration and leadership. Admittedly, I love all of the above, and if none of this sounds underwhelming, you probably are a good personality match for product management.)