A Smart Bear: Startups and Marketing for Geeks

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Startup identity & the sadness of a successful exit

A Smart Bear: Startups and Marketing for Geeks

Are you OK releasing control in day-to-day operations to managers, and then releasing control of the managers to your executive team? I didn’t want to manage managers or figure out what changes, strategies, hirings, products, marketing, and sales were needed to make $100m/year.

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How cold calling (properly) works better than AdWords

A Smart Bear: Startups and Marketing for Geeks

Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. I’m Robert Graham and I’m an internet entrepreneur working on software for deer management. His connection to deer management was as a retirement hobby.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

One thing I learned from there, is that the manager is the first step. And B,The manager often is the one controlling how the money works. So, if the manager’s on board, you’re probably going to start and if not, you’re don’t regardless of the band. So the manager, that’s one thing.

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Scaling by “delegation” isn’t good enough

A Smart Bear: Startups and Marketing for Geeks

But doesn’t this mean that ultimately leaders are managing a set of people, all of whom are better-qualified than that leader to do those jobs ? And isn’t that difficult to manage, after all how do you argue with those people, and how will you earn the respect and confidence of those people?

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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

If the VP of Marketing thinks the target customer is just like him/her, you're doomed." — Cranky Product Manager? If you're still not convinced, think of it as project risk management. "If the VP of Engineering thinks the target customer is just like him/her, you're doomed. Our customers did a lot of stuff that I would never do.

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Kung Fu

A Smart Bear: Startups and Marketing for Geeks

“New role” can mean sophistication, management, or a different job. Management systems, whether about performance management, or leadership, or healthy teams, or product strategy, or one-on-one interactions, or meetings, or productivity — are like deciding between coding styles.

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When being an “expert” is harmful

A Smart Bear: Startups and Marketing for Geeks

He has an idea for a new software package for managing an expensive, time-consuming aspect of practice-management. For example, I talked to an entrepreneur with years of experience selling a standard medical device to doctors.

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