YoungUpstarts

DECEMBER 5, 2012

Written by marketing consultant Mark Schaefer , the book traces the origins of “citizen influence” on the social web, delves deeply into the world of Klout , and provides tips on how one can navigate this new digital landscape. Increasingly, influencers matter more and more in the world of marketing. Nuff said.

Technical Review 160

Technical Review Singapore Algorithm Social Media 160

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 289

Social Media Small Business Media Technical Review 289

Startup Professionals Musings

APRIL 2, 2013

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. In fact, quite the opposite usually happens, due to complexity and work to switch. Me, myself, and I.”

Sweat Equity 277

Sweat Equity Intellectual Property Entrepreneur Viral 277

Startup Professionals Musings

OCTOBER 30, 2010

Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Viral marketing.

Internet 224

Internet SEM Wiki Entrepreneur 224

YoungUpstarts

MARCH 18, 2015

Suddenly, mobile gaming isn’t just for the anti-social, it’s for everyone. And that’s not just triggering a shift in social order, it’s also changing the tides in marketing – specifically demanding that marketers and manufacturers pay attention to the fast-growing demographic of the mobile gamer. Changes in Ad Delivery.

Mobile 100

Mobile North America Marketing Technical Review 100

Haystack

FEBRUARY 1, 2019

And three, I was an early employee of Swell Radio, a “Pandora for podcast” app which personalized spoken-word audio streams for users — Swell was ultimately acquired by a “large consumer technology company” and eventually retired as an app. 2/ Big Consumer Tech Cares About Audio. 2/ Big Consumer Tech Cares About Audio.

Acquisition 134

Acquisition Media Audio Technical Review 134

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Technical Review LP Mobile 347

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Let me start with a few addresses: 1355 Market Street. What’s the ARPU of a business on a social network? 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

Startup Professionals Musings

FEBRUARY 24, 2012

It’s the market, stupid.” Another variation on this theme is the person who creates a “solution” from technology, and then makes up a “problem” that it will solve. There is no substitute for understanding the market, and sizing the opportunity, before you climb out on a limb. If we build it, they will come.” Marty Zwilling.

Sweat Equity 238

Sweat Equity Intellectual Property Startup Viral 238

Startup Professionals Musings

JANUARY 24, 2011

The hot term these days is “viral marketing”, meaning we won’t do any marketing, but our product is so great that everyone will know about us anyway by word of mouth and through Internet social networks. In fact, quite the opposite usually happens, due to complexity and work to switch. Me, myself, and I.”

Sweat Equity 246

Sweat Equity Intellectual Property Viral Social Network 246

crowdSPRING Blog

SEPTEMBER 16, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship , small business , leadership, social media , marketing, and more! 5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. Twitter claims it’s not a social network – [link].

Social Media 91

Social Media Small Business Design Media 91

Version One Ventures

OCTOBER 18, 2012

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. So, in this new market dynamic, should you go for patents?

IP 163

IP Technical Review B2C Social Network 163

mashable.com

MAY 9, 2011

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. This is especially true when it comes to tech companies hiring the wrong chief technology officer. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

CTO Hire 73

CTO Hire Fractional CTO CTO Technical Review 73

Hearpreneur

APRIL 13, 2022

In a market where Airbnb has practically stood alone, VRBO has been a welcome sight for many renters and property owners who make money off of their investments. As a CEO of a technological startup, I often need to find trustworthy information as quickly as possible. Thanks to Shaun Connell, Rental Property Calculator ! #4- 9- Discord.

Artificial Inteligence 77

Artificial Inteligence Entrepreneur Technical Review Software Review 77

betashop.com

OCTOBER 8, 2012

90 Things I’ve Learned From Founding 4 Technology Companies. On October 27, 2010 I wrote a blog post about the “ 57 Things I Learned Founding 3 Tech Companies.”. 90 Things I’ve Learned Founding 4 Tech Companies: Find your company’s One Thing. ?? A huge untapped market opportunity.?. Fab.com Fab Feed Bradfords Blog.

Technical Review 108

Technical Review Technology Software Review Valuation 108

crowdSPRING Blog

OCTOBER 14, 2010

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The VC Market: An Adaptive System – [link]. Future M Start-Up Marketing Boot Camp Recap – [link]. What is holding back social media investment?

Social Media 90

Social Media Small Business Design Media 90

mashable.com

JULY 10, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! It would take an article in itself to fully compare the benefits of these (and other popular ecommerce site providers), but suffice it to say they both offer options for businesses that do not wish to manage the technical aspects of their ecommerce storefront. Remarketing.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

ConversionXL

JANUARY 18, 2022

If you haven’t invested in brand awareness marketing then the opposite will happen. In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand is how you win in crowded markets.

Audience 122

Audience Technical Review Social Media Campaign 122

Agile VC

MAY 26, 2011

AGILEVC My idle thoughts on tech startups. Silicon Valley is still emerging from the tech bubble and massive downturn of late 2000-2002. The market size for online advertising, e-commerce, and web premium services are 1/10th to 1/3rd the size they are today. How to Evaluate Firms for a Seed VC. How To Think About The Future.

Term Sheet 178

Term Sheet Silicon Valley Technical Review Social Network 178

mashable.com

MAY 5, 2011

The shortage of startup technical talent, especially in New York City, has been well-documented. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? In exchange for $150,000 to $300,000 of work, each startup has given Kayweb 14% to 40% equity. Kayserian believes they will.

Equity 74

Equity Engineer Technical Review Social Media 74

Hearpreneur

SEPTEMBER 9, 2022

After former CEO Steve Jobs departed the business in 1985, Apple entered a ten-year downward spiral as competitors' lower-priced products notably Microsoft Windows, dominated the personal computer market. Having a simple background in sales and marketing , he came up with attractive employee benefits. 17- General Motors.

Entrepreneur 97

Entrepreneur Bankruptcy Southern California South Africa 97

Austin Startup

APRIL 26, 2020

First, just to provide a foundation here, Bazaarvoice was named after Chapter 4 of “The Cluetrain Manifesto” (available for free online), “ Markets Are Conversations ”. I still think it is the best chapter of any book on marketing that I’ve ever read. Do yourself a favor and read “Markets Are Conversations” if you never have?—?it

Technical Review 62

Technical Review Campaign Video Naming 62

mashable.com

JANUARY 13, 2012

9 Tech Millionaires Under Age 30 [INFOGRAPHIC]. How to Plan Your Social Integration Strategy. Brian Sullivan is vice president of client services at Gigya , where he advises clients on implementing social technology. No longer does a business wonder whether its site should contain social components and functionality.

Technical Review 78

Technical Review Social Media Social Network RSS 78

thebarefootvc

DECEMBER 16, 2011

This was the year that the promise of technology to truly change the world and empower individuals (the reason I entered the tech world in 1994) reached global scale. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

mashable.com

NOVEMBER 30, 2010

You can minimize risk by performing due diligence when selecting a company or individual to work with, clearly defining the project scope, expectations and milestones in any development contracts, and allocating enough money to hire competent developers. check them out at: www.amt.in

Software Developers 79

Software Developers Software Development Software Review Software 79

mashable.com

JULY 4, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! The Future of Search Series is presented by SES San Francisco Conference & Expo , the leading interactive digital and online marketing event. July 3, 2012 by Erin Everhart. Like Tweet +1 Share Pin It Share. Learn more here. Diversify Your Link Building.

Algorithm 93

Algorithm Technical Review San Francisco SEO 93

Startup Professionals Musings

JANUARY 24, 2010

It’s the market, stupid.” Another variation on this theme is the person who creates a “solution” from technology, and then makes up a “problem” that it will solve. There is no substitute for understanding the market, and sizing the opportunity, before you climb out on a limb. If we build it, they will come.”

Sweat Equity 130

Sweat Equity Intellectual Property Startup Viral 130

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Metrics 165

Metrics Advertising Marketing Social Media 165

Up and Running

JULY 10, 2017

The decision will affect and shape your brand, your marketing, and your business. The tech-savvy millennials (me being one of them) are already familiar with the “shareware” concept that was turned into freemium. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. 1 freemium.

Startup 110

Startup Non-Compete Viral Software Review 110

crowdSPRING Blog

MAY 5, 2010

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Startup Tip: Marketing One-To-One – [link]. Startup Tip: Marketing One-To-One – [link]. Why People Hate Your Viral Marketing – [link]. – [link].

Social Media 88

Social Media Small Business Design Media 88

mashable.com

OCTOBER 27, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Small Business 104

Small Business Technical Review Social Media Software Review 104

Both Sides of the Table

OCTOBER 19, 2009

There was no viral social networking products back then like Twitter where people could easily discover your content. We have also been very busy with our next release, which is due out by December 11th (but I’ll save that for a different post). Page 1: Market Size. $3 I wasn’t feeling it. It got worse.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

crowdSPRING Blog

SEPTEMBER 26, 2016

In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news cycle again 9 days later, with reviews, guides, and commentary dominating the front page of most news outlets and technology websites.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news cycle again 9 days later, with reviews, guides, and commentary dominating the front page of most news outlets and technology websites.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news cycle again 9 days later, with reviews, guides, and commentary dominating the front page of most news outlets and technology websites.

Viral 48

Viral Technical Review Startup Social Network 48

mashable.com

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Programming 86

Programming Startup Technical Review Software Review 86

Both Sides of the Table

APRIL 4, 2011

Only one guy in the room knew – their tech lead. He told me in some combinations of device / OS / network they are crashing 4 times per 100. Once you churn a user due to stability or performance problems it can be hard to get them back. Measuring viral adoption is obviously important. How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346