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FRESH INC.: THE STAFF BLOG [Media] Optimize for Facebook's Graph Search
| WEDNESDAY, MARCH 6, 2013
To find out, I tapped the intelligence of a fellow search and social media expert, Muhammad Yasin of HCC Medical Insurance Services. Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Here are a few ways to use Graph Search to empower your business.
YOUNGUPSTARTS [Media] Four Common Fears About Employee Feedback (And How To Overcome Them)
| TUESDAY, NOVEMBER 10, 2015
Guess what — those same employees would not be desirable to keep around whether you offered access to social media or not. By Tom Silk, Executive Vice President of WorkStride. It’s a difficult thing to balance protecting your company’s image with the need to get honest, frequent feedback from your employees. What do you consider wasting time?
ARCTICSTARTUP [Media] Vividworks grabs €1.3 Million with virtual furniture sales tool
| THURSDAY, SEPTEMBER 25, 2014
This is all, naturally, sharable on social media. “.We Helsinki is known for technology and design furniture, so it''s natural that we''d see some companies coming out of that mix. With now some cash to make some noise, today Vividworks announces it has raised €1.3
LIGHTSPEED VENTURE PARTNERS [Media] If you don’t “get” why Snapchat is growing so fast, read this
| WEDNESDAY, FEBRUARY 6, 2013
Evan and Bobby painted a compelling story of how ephemeral messaging created a more real and authentic mode of communication, one where you weren’t “performing” for the every present audience in most social media, from Facebook to Instagram to Twitter. No wonder they won the Crunchie for Fastest Rising Startup of 2012.
BRANDANEW [Media] How To Build Customer Trust For Your Startup Brand
| WEDNESDAY, AUGUST 12, 2015
Social media makes it so easy to point out issues which may have gone unnoticed internally and these can be sorted out for future customers! Needless to say, it takes a lot of effort to build a brand that people trust. The degree to which you need consumers to trust you, may also depend on the purchase involvement and the kind of products.
UP AND RUNNING [Media] 10 Tips From Successful Entrepreneurs on Achieving Your Company’s Long-Term Goals
| MONDAY, SEPTEMBER 9, 2013
specific, measurable, achievable, relevant and time bound. - Zach Clayton , Three Ships Media. Having long-term vision is one of the keys to good leadership, and necessary for any successful business. All the complications are what make executing your long-term vision the sign of success; it’s definitely not easy to do. Use Basecamp.
FRESH INC.: THE STAFF BLOG [Media] 5 Steps to Becoming More Marketable
| WEDNESDAY, SEPTEMBER 4, 2013
Promote Yourself has a guide to the major social media channels that you should use. Enhance your career by bolstering your current skills and developing new ones. The world of work is changing fast, leaving a wake of frightening uncertainty that''s especially daunting for those of you early in your careers. Which leads me to the next point.
STEVE BLANK [Media] Innovation Outposts and The Evolution of Corporate R&D
| SATURDAY, NOVEMBER 21, 2015
The last 40 years have seen an explosive adoption of new technologies (social media, telecom, life sciences, etc.) I first met Evangelos Simoudis when he ran IBM’s Business Intelligence Solutions Division and then as CEO of his first startup Customer Analytics. —-. and the emergence of new industries, markets and customers. In the U.S.
- [Media] 10 Reasons Why Capital Shouldn't Make Or Break Your Startup
Print advertising is expensive, but social media is free. By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. The caveat is that these young entrepreneurs have to drop out of college to do it. The rest can come later.
YOUNGUPSTARTS [Media] Six Ways Gen-Y Can Ignite Their Creative Entrepreneurial Mojo
| SUNDAY, SEPTEMBER 23, 2012
Nikos Acuña is a creativity and innovation specialist, operations and marketing executive, media strategist, and entrepreneur. He is currently the SVP of operations and marketing at digitaladtech , a digital platform innovation company that connects brands and media companies with audiences in meaningful ways. Write up a brand vision.
UP AND RUNNING [Media] 6 Reasons Your Small Business Will Fail (And How to Avoid Them)
| FRIDAY, MAY 16, 2014
Use social media, word of mouth, cold calling, direct mail, and other tried-and-true marketing techniques. According to Small Business Administration research , only half of new businesses survive for the first five years and only one-third of new businesses are able to survive for 10 years. Six Reasons Businesses Fail: . Leadership Failure.
- [Media] Crowdsourced ideas for using Social Data Mining & Analytics
But now, people are telling us their preferences in social media updates. If you could analyze mountains of social media data, what would you do? Happy Friday, everyone. We launched Polygraph 2 1/2 weeks ago, and have been floored by the response. This data can be aggregated and can accentuate more traditional market research methods.
VENTURE CHRONICLES [Media] Link Post (weekly)
| SATURDAY, OCTOBER 29, 2011
Buyer’s guide: Top six tips to improve your organisation’s social media CRM strategy – 10/24/2011 – Computer Weekly. tags: blog. Presentation Zen: Steve Jobs on marketing & identifying your core values. tags: blog presentation marketing. Workday raises $85 million, fleshes out finance cloud | ZDNet. tags: blog.
PASSIONATE INTENSITY [Media] When do VCs make mistakes?
| TUESDAY, AUGUST 2, 2011
Smaller funds co-invest with famous ones on the premise that the big guys know what they are doing looking at the “earned media” instead of the financial return. Tweet Lately, entrepreneurs reading the VC press have been seeing investment announcements that leave their mouths agape. Social is important. When does this happen?
THE STARTUP TOOLKIT [Media] Don’t pick your tools before you know the job
| THURSDAY, DECEMBER 29, 2011
You don’t “need” a webpage, or an email campaign, or activity on social media. I began doing something properly stupid the other day. I decided I needed to do a survey. You know, to get to know you guys better. So I came up with all sorts of interesting questions. What a dummy! Now let’s go find something to sand.
- [Media] 8 Publicity Fails of PR Pros and Over-Eager Entrepreneurs
Even if you''re not a PR pro, the following lessons might also be instructive--particularly for anyone who wants to get the media to sit up and take notice. If your PR person isn''t getting you results, these missteps might be to blame. The first commandment for landing publicity : Thou shalt not annoy. But, the PR stuff? Do that.
GROWTHINK BLOG [Media] 5 Ways to Improve Sales Without Selling
| THURSDAY, DECEMBER 6, 2012
Direct Mail Email and Print Newsletter Marketing Event Marketing Networking Partnerships Press Releases/PR Print Ads Radio Ads Search Engine Optimization and Marketing Social Media Marketing Telemarketing TV Ads 3. There is a big difference between marketing and sales. The act of selling generates revenue when a product is sold. radio ads).
UP AND RUNNING [Media] What Did Entrepreneurs Learn in 2015?
| WEDNESDAY, JANUARY 27, 2016
See Also: 5 Ways to Quickly Improve Your Social Media Engagement. With the arrival of a new year, we often become very reflective. We spend time thinking about what we’re grateful for, what we’ve been inspired by, and how we can improve ourselves in the upcoming year, both in body and mind. he jokes. Afif’s lesson learned?
THE EQUITY KICKER [Media] The physical dollars that turned to digital pennies are now becoming mobile pennies10^(-1)
| TUESDAY, MARCH 12, 2013
era was that whilst success pays out big really huge scale is required to make social media pay and the odds of any given startup getting there are slim. Mobile adtech businesses like our portfolio StrikeAd are still in good shape though – largely because mobile media consumption and mobile ad spend continue to grow quickly.
FRESH INC.: THE STAFF BLOG [Media] Twitter's 2013 Changes Recapped: Are You Up to Date?
| WEDNESDAY, JUNE 12, 2013
Video content is now also included in a user''s media gallery and expanded tweets. Since the beginning of the year, Twitter has rolled out at least 16 significant changes businesses should know about. Do you? In the race for users and revenue, Twitter has unleashed a collection of changes--many designed to attract marketers. Vine launched.
THE EQUITY KICKER [Media] Facebook, Google and their dominance of digital marketing
| WEDNESDAY, NOVEMBER 2, 2016
Then there is the non-obvious implication which Benedict Evans of A16Z has been tweeting about recently, which is that as advertising becomes less effective (at least outside Facebook and Google), innovative companies will find new discovery models that reduce reliance on media spend. unhealthy pic.twitter.com/x0gRXWz6XT. Google (paid).
THIS IS GOING TO BE BIG. [Media] Personal Brand is Company Brand
| WEDNESDAY, OCTOBER 16, 2013
It''s hard to build a relationship from scratch with no prior knowledge of someone--whereas a strong social media and personal brand presence makes an investor feel like they know you already. It was never something she made a priority until she realized that building up her own brand was part of the company''s marketing. Period.
- [Media] Startup Therapy: Ten questions to ask yourself every month
More than that, knowing your "padding" as I used to call it is helpful in making decisions like "Can I afford to try this Risky Expensive Thing," such as making your first hire or trying a $20,000 media blitz. In the last post I beat you to death about ditching your business plan but failed to provide an alternative. Cartoon by Andertoons.
FRESH INC.: THE STAFF BLOG [Media] How 6 Startup Logos Came to Be
| THURSDAY, APRIL 24, 2014
This location-based social media app uses multiple inferences in their logo to help tell a story and also to motivate employees. How you brand a company says a lot about your intentions as a start-up. Good branding means you are serious about capturing a wide audience. As you might guess, it all starts with your logo. What can you learn?
FRESH INC.: THE STAFF BLOG [Media] Content Marketing in 11 Steps. Now Go.
| WEDNESDAY, NOVEMBER 13, 2013
This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
HEARPRENEUR [Media] 52 Entrepreneurs Explain Why They Started Their Business
| SATURDAY, JANUARY 7, 2017
I use my social media and massive amounts of public outreach to bring awareness to my program (my Instagram grew to 12,000 engaged followers). I was tired of reading about dog food company recalls every time I opened up the news or social media. At the time, I was a doing sales and marketing for a media company. days anymore.
ARCTICSTARTUP [Media] Why Elisa's Blockade Is Such A Big Thing
| TUESDAY, JANUARY 10, 2012
The more significant result to this is perhaps that Finland received a lot of negative publicity in the digital media space for its court's decision. In a time when countries are competing for appeal in the eye of digital media entrepreneurs, a lot of potential candidates saw Finland's position diminish. Let me explain why.
THE PRODUCT GUY [Media] A Little Product Management Advice
| SUNDAY, APRIL 3, 2011
Paul Gray has spent ten years working in the entertainment, media and communications industries within Australia and Europe. Very close runner-up to The Best Product Person of 2010 was Paul Gray. Paul worked in both B2B and B2C roles for organizations including Disney, Foxtel, and British Telecom. Advice. > Challenge yourself. Ask why?
FRESH INC.: THE STAFF BLOG [Media] You Know Less About Your Web Analytics Than You Think
| WEDNESDAY, FEBRUARY 13, 2013
Scenario #5: Fear Trumps Data Your COO just met with a big-name vendor who enlightened him that "social media is the way of the world." Take control of your analytics--make sure you haven't fallen into one of these six common traps. It's 3p.m. Do you know where your Web analytics are? How could that be? You don't own your own data. Solutions?
FRESH INC.: THE STAFF BLOG [Media] Need a Revenue Boost? Try This Simple Formula
| MONDAY, FEBRUARY 20, 2012
Depending on your business, you can try a variety of marketing tactics, from trade-shows and traditional advertising, to SEO, PPC, social media, and word-of-mouth marketing. An easy way to break down your revenue goals into specific, actionable items. You know you need to increase revenue. What does all of this mean? hours (25%).
YOUNGUPSTARTS [Media] The Key Elements Of Marketing Your Business Online And Offline
| WEDNESDAY, JUNE 29, 2016
Social media. We’re talking about establishing a community in social media. Perhaps the most effective way of using social media, however, is to harness word of mouth. By writing good content on that (and disseminating through your site and social media) you can build your brand as an authority in the industry. The site.
VENTURE CHRONICLES [Media] G+, Twitter and Tumblr are Biggest Losers
| THURSDAY, JULY 7, 2011
Like a lot of people I started to use my Tumblr blog to share links with short text snippets that provided context, and I enjoyed the photo and video sharing which embeds the media blob rather than link to it. What it does harken is a form of arms race between the two companies that is ultimately good for users. Lastly a word about Circles.
VENTURE CHRONICLES [Media] Brands are Lies
| WEDNESDAY, FEBRUARY 8, 2012
I have been thinking a lot about the notion of brands lately, but what I have been focusing on is how the communications revolution we have been participating in, also known as social media technology, is thrusting forward a notion that companies and customers need a better way of talking to each other.
- [Media] Willful Blindness: Murdoch's (and Your) Leadership Risk
Regardless of your opinion of Murdoch's media outlets, this is a damning verdict on a man who has built one of the world's largest and most powerful media businesses. Anyone in power can be blinded by employees who seek to please. Who can you rely on to ask disagreeable questions? Power encases its recipients in a bubble.
READWRITESTART [Media] How - And Why - Startups Should Hire Millennials
| MONDAY, OCTOBER 1, 2012
And they’re preparing for employment by “arming themselves with skills and educational training focused in technology and social media.” Schawbel’s study reports some of the most common job skills for Gen Y workers include blogging, social media optimization and writing press releases. It’s like a harmonic convergence. StartUp 101
FRED DESTIN [Media] Zoopla at seven – how focus and speed drive exceptional outcomes
| MONDAY, MAY 19, 2014
I always get concerned when I see a large commerce or digital media player without a strong tech component. I first invested in Zoopla in July 2007. At the time, a mere £500,000 to get the company going and back Simon Kain and Alex Chesterman in improving the real estate experience. million and a profit margin that is flirting with 50%.
START UP BLOG [Media] It’s been nearly 10 years since I owned a phone
| TUESDAY, SEPTEMBER 13, 2016
And while we all know it has impacted some obvious industries like news, media, music, mapping and photography to name a few, it is much more than that. I still have a device which I can use to make calls, but it’s not a phone. I and most other people these days have a globally interconnected super computer. And today, it is free.
ROB GO [Media] Think Twice Before Starting a Company
| MONDAY, MAY 14, 2012
Getting media and PR attention is tough, because there are hundreds of companies pitching the same people and trying to get them to tell their story. I sent a tweet out last week that resulted in some healthy debate: “three years ago, I was telling everyone I met to start companies. Today, my bias is one of caution. Couple thoughts: 1.
THIS IS GOING TO BE BIG. [Media] End of the Android Road: Why I got an iPhone
| MONDAY, APRIL 16, 2012
As a VC, I could never advise that a startup launches on Android first--the VCs, media, and key influencers are all on iPhone--which left me at a disadvantage as an early adopter. I've always been one to veer away from what the masses are doing. I never saw Titanic, didn't watch Lost and I'm not into American Idol. downright maddening. Power.
- [Media] Gawker website employees vote to unionize
Gossip and news site Gawker Media employees say they have voted to join the Writers Guild of America, East, making it the first digital media outlet to organize
- [Media] Unleashing the YouTube Inside of You
Another technique is using social media to share a short, attention-grabbing invitation to view your video link. You can leverage these techniques by inviting partners to share your videos with their mailing lists and social media networks. More viewers watched online video than TV in 2012, according to SundaySky. billion ads.
THIS IS GOING TO BE BIG. [Media] Disappointed Billions are the Best Thing Ever
| THURSDAY, NOVEMBER 19, 2015
Don't let the media tell you things are bad and the sky is falling, when it's really just a return to normalcy in a completely overheated part of the market that they themselves couldn't get enough of. billion. It is a major disappointment for the San Francisco-based company." Can we just all let that sink in for a second?
YOUNGUPSTARTS [Media] How To Boost Your Chances Of Getting That Dream Job
| WEDNESDAY, JANUARY 20, 2016
You need to start maintaining a professional image in every representation of yourself, from the suit that you wear to your interview, to your social media profiles. There are a lot of things stacked against you as a young professional, in a job market saturated with thousands of people just like you. Increase Your Skills and Experience.
NON-LINEAR GROWTH [Media] Working with Friends
| THURSDAY, SEPTEMBER 8, 2011
A couple of years ago, Intel joined our syndicate at Crisp Media. Last week I wrote about the value of repeat relationships in the venture capital and private equity business. I used the example of a portfolio company that recently raised capital from a firm we have worked with on a repeat-basis. Crisp is better for it. On and up!
THE ENTREPRENEURIAL MIND [Media] When Lightening Strikes
| WEDNESDAY, FEBRUARY 29, 2012
For others it may be betting that magical "shout out" from a national thought leader or big time media outlet. Most entrepreneurs dream of that one big break. For some businesses it is getting the one big customer. Should you always walk through the door of opportunity that. the big break opens for you? Sometimes yes, but sometimes no.
VENTURE CHRONICLES [Media] Governments or Social Networks?
| TUESDAY, MAY 24, 2011
The cynic in me believes that governments of all stripes desire to restrict and regulate the Internet precisely because they see the implications of an Internet that is socially empowering combined with a media landscape that is greatly emasculated and they feel threatened. currency).
YOUNGUPSTARTS [Media] [Review] Onward: How Starbucks Fought For Its Life Without Losing Its Soul
| SUNDAY, JULY 3, 2011
For those of us who are more social media inclined, Schultz reveals in the book how MyStarbucksIdeas.com came about from a discussion with Michael Dell – inspired by Dell’s own IdeaStorm.com – and shaped along by folks from Salesforce.com. The reason? Starbucks is not a coffee company that serves people. Highly recommended.
DUCT TAPE MARKETING [Media] Duct Tape Marketing Updated, Revised and Alive
| TUESDAY, SEPTEMBER 27, 2011
practical ways to get more from social media. Mike Stelzer, founder of Social Media Examiner. Duct Tape Marketing Updated, Revised and Alive This content from: Duct Tape Marketing. This week my publisher is releasing a totally revised and updated version of my first book Duct Tape Marketing. fusing online and offline tactics.
BOTH SIDES OF THE TABLE [Media] Here are The Missing Positives of This Election
| SUNDAY, NOVEMBER 6, 2016
I say emotional because it touched me that a senior media executive would put his life on hold to literally walk and knock on doors. It’s hard to feel any positives these days: We’re in the eye of the storm. We’re at peak anxiety. Maximum rancor. We’ve already blocked family members on Facebook or unfollowed obnoxious people on Twitter.
CONVERSIONXL [Media] The Case For Creating A Podcast For Your E-Commerce Or Software Company
| WEDNESDAY, FEBRUARY 5, 2014
But when you consider Pew’s State of The Media Report finding over 32% of Americans also report “Liking” audio podcasts, and Apple reporting over 1 billion combined subscriptions, something becomes apparent… image source. Podcast consumers also spend a significantly larger portion of their time using Social Media. image source.
FRESH INC.: THE STAFF BLOG [Media] To Be a Better Entrepreneur, Look to the Past
| TUESDAY, MARCH 20, 2012
Think about print media, for example. Once the Web exploded, online media companies jumped at the opportunity to push the limits of design. Sure, all entrepreneurs look to the future - but I've learned that the best ones don't overlook the past. As entrepreneurs, we are obsessed with the future. Think about medicine.
SEED STAGE CAPITAL [Media] Deals Gone WIld (aka "What Drives Massive Startup Valuations?")
| TUESDAY, JANUARY 11, 2011
skip to main | skip to sidebar 11 January 2011 Deals Gone WIld (aka "What Drives Massive Startup Valuations?") A few months ago, I wrote a blog post on startup valuation that presented a table of normal or “typical price ranges for startups depending on the sector and stage of development, among other things. But what about the outliers?
FRESH INC.: THE STAFF BLOG [Media] The Smartest Dumb Thing I Ever Did
| THURSDAY, JANUARY 19, 2012
Because my band was called Hit Me, I called the company Hit Media Inc. You can just make it a Doing Business As on your Hit Media account.” ” (At that time, Hit Media was a recording studio and booking agency.) Why get input from such a wide range of individuals? I was 25 years old and facing a mid-life crisis.
FRESH INC.: THE STAFF BLOG [Media] Best Advice I Ever Got: Antonio Neves
| FRIDAY, SEPTEMBER 28, 2012
After some research and adding an application process, I shifted my target audience to high-potential young professionals and entrepreneurs, many in the media industry. The founder and CEO of Thinqaction takes his start-up cues from a decade-long television career. News and covered commercial space exploration for PBS. TheAntonioNeves
DUCT TAPE MARKETING [Media] The Top 3 Tools to Create Your Marketing Presentation
| THURSDAY, MAY 19, 2016
Once you create any of those or both of them, you can either save both the photos and the video locally and then redistribute them on other social media platforms thus achieving a completely free social media campaign for your business with almost zero effort. photo credit: Pexels. You are a small business owner. Simple! Good luck!
FRESH INC.: THE STAFF BLOG [Media] WikiHow's Recipe for Success
| THURSDAY, NOVEMBER 8, 2012
On top of that, it's a media company where everyone owns its content. Unlike Yahoo Answers, About.com, and eHow (which Herrick sold to Demand Media in 2006), wikiHow lets anybody edit articles, but uses multiple layers of quality assurance to try to make sure the changes are good ones. and the company is intentionally self-funded.
DUCT TAPE MARKETING [Media] Creating Audio Authority One Interview at a Time
| THURSDAY, MAY 1, 2014
I’ve interviewed hundreds of interesting, influential and downright famous folks on my show over the years and many of these guests had no idea who I was when I asked to interview them – but they were drawn to the age-old media request of an interview. Marketing podcast with John Lee Dumas. Editorial. Program. Format – How long?
DUCT TAPE MARKETING [Media] Send Share or Like Facebook Is Getting It Right
| MONDAY, MAY 2, 2011
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. 5 Practical Tips for Gett. :
FRESH INC.: THE STAFF BLOG [Media] 4 Ways Startups Make Bad Predictions About Competitors
| MONDAY, JANUARY 13, 2014
An exciting new product can get a lot of media attention, but services are often what really sell customers on a product--more than the product itself," he writes. Forecasting other company''s moves is necessary for every business, but don''t fall victim to these common errors. Don''t obsess over market leaders. states as a prime example.
WWW.READWRITEWEB.COM [Media] RWW Recommends: The Startup Toolkit
| TUESDAY, APRIL 24, 2012
social media. ReadWriteStart. ReadWriteWeb. Channels. ReadWriteStart. ReadWriteBiz. ReadWriteEnterprise. ReadWriteCloud. ReadWriteHack. ReadWriteMobile. ReadWriteStart. All Posts. Archives. Featured. White Papers. Case Studies. Twitter. Facebook. The channel is sponsored by TriNet. RWW Recommends: The Startup Toolkit. Tweet. Winner: BaseCamp.
- [Media] Why the World Doesn't Need Another News Reader App
As the traditional media business contracts--newspaper revenue is declining at a 4.2 And as more media brands push towards an aggregation model, readers are growing weary of them. For some entrepreneurs, the decline of the traditional media model represents an opportunity to rethink media--and rightly so. Facebook has 1.1
FRESH INC.: THE STAFF BLOG [Media] Use Pinterest for Team Collaboration
| THURSDAY, APRIL 26, 2012
The board was an experiment outside of their "day jobs" working in social media and editoral, respectively. Sure, Pinterest is great for sharing your photos, hobbies, and work. But some creatives are rethinking its abilities, and created a social calendar, by working together. How long have you been using Pinterest? I enjoy creating lists.
ARCTICSTARTUP [Media] How Oulu became a thriving startup ecosystem in 3 years
| THURSDAY, MARCH 13, 2014
Reuters, the Wall Street Journal and a dozen other International media hang out in Oulu to find out even more peculiar little startups that all have something new and interesting to show. Polar Bear Pitching was arranged last month for the first time, and it immediately gained major media coverage both in Finland as well as across the globe.
UP AND RUNNING [Media] How to Develop Your Business Strategy
| FRIDAY, MAY 1, 2015
A potential client decides to take on your management consulting or social media marketing. The essence of strategy is choosing what not to do – Michael Porter. I love the Michael Porter here because it’s so true, and more so the more you dig down into the front lines of real business, such as small business and startups. The market.
THE NEXT WEB [Media] Entrepreneurship is not pretty. Are you sure you’re ready to leave your job for it?
| TUESDAY, MARCH 4, 2014
You only hear about the deals that go through in the media. Rahul Varshneya is the co-founder of Arkenea Technologies and a mobile strategy advisor. He can be contacted via Twitter @rahulvarshneya. Entrepreneurship is pretty darn tough. Identify the reasons for starting your own business. Unhappy at your job or with the boss. Failure.
ALLEN'S BLOG [Media] allensblog: Spot the Hypocrisy
| SATURDAY, JUNE 11, 2011
He absolutely should : (1) he did some really crummy things that, as a member of the House of Representatives, merit his resignation, (2) he lied to his wife, (3) he lied to his constituents, (4) he lied to the American public and media (although they're not his constituents). allensblog. Thoughts from a startup sherpa. Archives. Profile.
VENTURE CHRONICLES [Media] A Life Lived Before Internet Time
| THURSDAY, SEPTEMBER 29, 2011
I saw this week that longtime 60 Minutes essayist Andy Rooney is retiring, and predictably the comments that appeared on media sites ran the full spectrum of snark to insult. It is as if everyone born in the last 40 years forgets that a long life lived contains more than just what we know as most current about any person.
UP AND RUNNING [Media] 5 Ways to Keep Your Small Business Growing
| TUESDAY, SEPTEMBER 15, 2015
There is great probability your competition has put up its own social media pages. Running a small business is a daunting challenge. Statistically, less than 50 percent of small businesses are still operational after five years. Globalization has increased the level of competition and introduced more turmoil to the business environment.
THE EQUITY KICKER [Media] Conversocial on CNBC talking social customer service
| THURSDAY, JUNE 28, 2012
Conversocial has a SaaS product which enables companies (primarily retailers at this point) to service their customers over social media and their market is really starting to open up. Josh March, CEO of our company Conversocial was interviewed on CNBC yesterday, 4m video embedded below. Conversocial
UP AND RUNNING [Media] How to Write a Market Analysis
| MONDAY, JUNE 23, 2014
You can use online surveys or social media to gather feedback about buying habits, needs, and other psychographic information. Once you start selling, will people start buying? Analyze your market to find out. The market analysis is one of the most important parts of any startup strategy. What is a Market Analysis? Target market. Projections.
FRESH INC.: THE STAFF BLOG [Media] Small Business Saturday By the Numbers
| MONDAY, NOVEMBER 26, 2012
But, according to retailers--and social media--Small Business Saturday is actually gaining traction. Consumers preferred big-box stores on Black Friday. American Express created Small Business Saturday in 2010 with a basic concept: If you build it, they will come. That's a possible $2,500,000 in free money. I know I spend my money locally.it's
DUCT TAPE MARKETING [Media] Weekend Favs September Fourteen
| SATURDAY, SEPTEMBER 14, 2013
GetSignals – New social media monitoring tool from Hubspot – Chrome browser only. Weekend Favs September Fourteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
UP AND RUNNING [Media] How a Small Business Can Compete With the Big Guys at SEO
| WEDNESDAY, SEPTEMBER 9, 2015
When small businesses are published on industry-leading blogs, the content produces backlinks and social media shares (which lead to additional, natural backlinks)—which is tremendously important for SEO. You’re running a small business. Cheer up! What most small businesses do with SEO is exactly what they shouldn’t do. Keyword research.
- [Media] The Perks of Being an Intern in Tech
Palantir Technologies These interns feast on chef-crafted meals, play in media rooms, and go outside for a pickup game of Frisbee. Interns at Google receive eye-popping salaries, but some tech start-ups offer much more. Check out some of their awesome perks. A glittering resume no longer cuts it. Others offer little beyond busywork. massages.
UP AND RUNNING [Media] What Every Woman Business Owner Needs to Know to Succeed
| TUESDAY, MAY 1, 2012
Social media is a great way to expand awareness of your brand while allowing you to market your business and advertise its products at a relatively low cost. Allot a small amount of time each day to your social media marketing and then leave it alone for the rest of the day. In the U.S. Ask for Help When Needed. Never stop learning!
BRANDANEW [Media] Chaos Alert: A day in the Life of a Content Marketer
| FRIDAY, SEPTEMBER 25, 2015
You’re officially a part of the content marketing world – the one that will nudge (sometimes, push) you to write creative copies every day, create editorial calendars, manage social media platforms, look into the inbound/ outbound marketing campaigns, make sure everything is set for SEO.and well, you get the drift. . The writer mode.
BRANDANEW [Media] 5 Hacks To Pitching A PR Story That Actually Works!
| THURSDAY, SEPTEMBER 10, 2015
Press releases historically were just short descriptions of the products, features and company developments over traditional media. Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Sadly, the entire thought process.
BRANDANEW [Media] Building Your Brand Story: The Power of Asking The Right Questions
| THURSDAY, AUGUST 20, 2015
It’s not just for the consumers, or your social media fans, building a story starts from the point you decide that you will create a new Startup/ firm or launch a new product. Have you been struggling with how exactly you should tell the story of your brand? They need something that they can relate to. End of story.
BRANDANEW [Media] 5 Reasons Why Storytelling Works For Your Brands
| MONDAY, JULY 20, 2015
And it didn’t stop with the film, when they didn’t win the Oscars, it had a viral moment of glory with a fabulous social media response! Well, who does not like a good story ? What we can never remember as dry theory can be easily etched in mind as a story. This is why we all love fiction (and hate text books). ad image via.
FRESH INC.: THE STAFF BLOG [Media] You're Not Going to Believe What Interns Get Paid Now
| FRIDAY, FEBRUARY 28, 2014
Social media giants Twitter, LinkedIn, and Facebook round out the top five in that order, with each paying interns more than $6,000 a month. Don''t be intimidated by these high wage figures as you look for summer help. The list of the 25 best-paying internships, compiled by Glassdoor.com , is dominated by big tech companies.
STARTUP PROFESSIONALS MUSINGS [Media] Security And Privacy Are Entrepreneur Opportunities
| SATURDAY, FEBRUARY 22, 2014
Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Why is everyone so paranoid these days? My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires.
FRESH INC.: THE STAFF BLOG [Media] Telling Your Company's Story in Video
| MONDAY, OCTOBER 31, 2011
We wound up hiring Shaun Hildner, a Chicago-based filmmaker who worked at a digital media school. We just hired a full-time filmmaker to document our every move. Perhaps you should too. There's a new story at your business every day. Maybe you dreamed up a great idea or shot down a bad one. And that began to seem a bit off.
FRESH INC.: THE STAFF BLOG [Media] How to Seamlessly Merge Teams in Different Locations
| THURSDAY, OCTOBER 17, 2013
Come Together We''ve got a bunch of folks who do social media and content marketing across our companies. They were all invited to Minnesota to the corporate headquarters for an annual social media summit. Here are some tips on how to navigate the first 90 days. So how to get people to start working together, leveraging and sharing?
START UP BLOG [Media] What I noticed in 2013
| MONDAY, DECEMBER 30, 2013
Social media just is: It’s becoming a bit like general chit chat between any group of friends. It might also be that my email address is mine, where social media has the who owns this data issue hanging over it. Technology is no longer a thing: It’s almost not worth mentioning now it is so ensconced in human life.
BOTH SIDES OF THE TABLE [Media] 8 Startup Lessons You Could Learn from Gotham Gal
| SATURDAY, APRIL 16, 2011
Certainly if you look at eCommerce & social media – women are the ones using these products. It’s easy to think that the wife of a well-known & successful VC ( Fred Wilson ) would have had an easy and storied life of wealth and privilege. This is where she first developed sales skills. In 18 months from $1.5m Be a mensch.
STARTUPCFO [Media] Cracking the Top 10
| TUESDAY, JANUARY 11, 2011
So, if your company wants to hit it big time, you need to displace an app, service or media company that is currently in people’s top 10 lists. I joined Kiltr.com a professional social network for Scottish people (and people who just love the Scots) a few weeks ago. As a proud Scotsman (is there any other kind?)
DUCT TAPE MARKETING [Media] 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress
| THURSDAY, AUGUST 6, 2015
Tamar Weinberg is a professional hustler and author of best-selling social media book, The New Community Rules: Marketing on the Social Web. 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Grab a Theme. Get Your SEO in Shape.
YOUNGUPSTARTS [Media] 5 Tips For Marketing Your Store For Small Business Saturday
| MONDAY, NOVEMBER 23, 2015
Don’t Forget Social Media. One great way to do this is through posts on your store’s social media channels and web site. By Nicole Larrauri, President, The EGC Group. This November 28 th , an estimated 88 million consumers will shop locally – and inject some 14.3 billion dollars into their community economies.
YOUNGUPSTARTS [Media] Save Yourself – Three Smart Email Strategies That Can Save Your Job
| WEDNESDAY, NOVEMBER 11, 2015
When that angry email bomb gets forwarded to your boss or the media, it’s either a PR or HR disaster and the first victim is always you. Solution: Scream into your pillow, but don’t scream at colleagues, friends, or family members via email or social media. Take an Anger Management Timeout. Be circumspect. Bad idea.
YOUNGUPSTARTS [Media] Entrepreneurs: Create A Founding Legend
| TUESDAY, AUGUST 12, 2014
Clair is the Founding Correspondent & CEO of innovation-focused media outlet AlleyWire , as well as president of AW/CS, AlleyWire’s creative agency. He was previously an on-air correspondent forNY1andYNN, and is the founder of several other media and startup ventures. by Neil St. Clair, CEO of AlleyWire. Neil St.
- [Media] Take a Tip From Singapore
Food courts in America are bad things—owned by no one, with food that comes from nowhere," Bourdain said at a recent media lunch in New York City, sponsored by the Singapore Tourism Board. What can American businesses learn from Singapore's open-air markets? Anthony Bourdain explains. He contrasted chain-heavy U.S.
WWW.THEVERGE.COM [Media] After Facebook's IPO flub, value of tech startups falls back to earth
| WEDNESDAY, JUNE 20, 2012
Thirteen promising young companies had just taken the stage, and Silicon Alley’s tech community was abuzz with the news of Single Platform being acquired by Constant Contact for $100 million, hot on the heels of Buddy Media being purchased for $800 million. "A © 2012 Vox Media, Inc. Login. Report. By Ben Popper 06.19.2012.
MIKE MICHALOWICZ [Media] Episode 76: Accounting Basics for Entrepreneurs with Jody Padar
| MONDAY, APRIL 4, 2016
Embracing the cloud, social media, and other highly advanced technologies and practices, Jody is out to alter the way CPAs think about firm culture and serve their clients via speaking engagements, podcasts, published articles, and ‘screaming it from the rooftop.’ Also Available On. Show Summary. Tune in! Our Guest . Show Links.
FRESH INC.: THE STAFF BLOG [Media] Brand & Market Your Company. in Just 5 Minutes
| FRIDAY, DECEMBER 23, 2011
Build a Social Media Campaign Now that you're up and running with a great new brand, here's an automatic way to generate Tweets guaranteed to win you visibility: The automatic tweet generator. Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Here's a quick way to find one: The Web 2.0
DUCT TAPE MARKETING [Media] 4 Local SEO Tips For 2016
| MONDAY, DECEMBER 7, 2015
Ray is also the co-author of the “Marketing Guides for Small Business” eBook series, which includes topics on Website Design, Local SEO, Content Marketing, Social Media, Google AdWords, and Reputation Management. 4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. And let’s be honest. Go Mobile Or Go Home. Ray L.
CONVERSIONXL [Media] Psychological Backfiring: What No One Tells You About Neuromarketing
| TUESDAY, APRIL 19, 2016
Recently, Dr. Brian Cugelman of AlterSpark and Dr. Agnis Stibe of MIT Media Lab published a scientific paper on psychological backfiring. You’ve read about color psychology, system one and two, emotional persuasion, etc. I know you have because it’s everywhere. It’s on KISSmetrics, Forbes, Entrepreneur, Inc., Tweet It!].
JEFF HILIMIRE [Media] Teaching an old dog (me) new tricks
| FRIDAY, AUGUST 22, 2014
I’m constantly studying entrepreneurs (both via media and in person), as well as successful startups and companies, in an effort to continue learning and growing as a CEO. Many of my favorite books are great examples of this. Dragon Army will be a year old in 11 days (September 1st). I wrote about that on the Dragon Army blog yesterday.
YOUNGUPSTARTS [Media] 15 Proven Tips To Help You Make Career-Enhancing Connections At Your Next Conference
| FRIDAY, JULY 17, 2015
Others allow you to tweet and follow other social media sites directly from the app itself. Utilize social media before, during, and even after the conference. by Alaina G. Levine, president of Quantum Success Solutions and author of “ Networking for Nerds: Find, Access and Land Hidden Game-Changing Career Opportunities Everywhere “.
FRESH INC.: THE STAFF BLOG [Media] Why Cities Should Help Artistic Entrepreneurs
| THURSDAY, NOVEMBER 21, 2013
Creative entrepreneurs also fuel industries such as architecture and media, argues Kauffman. A new report urges cities get more proactive when it comes to entrepreneurs in the arts. Cities must rethink how they treat artistic entrepreneurs, according to a new paper from the Kauffman Foundation. Nationally, the arts generated $135.2
SMALL BUSINESS FORCE [Media] 6 More DON'T's When Starting Your Business!
| WEDNESDAY, DECEMBER 17, 2014
That's called marketing and with social media, it's easier than ever to make folks aware.but you still have to take action! Several months back I created a blog post entitled "6 DON'Ts When Starting Your Business". It has also, probably, never been more difficult to make a start-up successful than it is today. So here they are.