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  • BUSINESS OF SOFTWARE BLOG  |  MONDAY, APRIL 2, 2012
    [Media] BoS 2012 Speaker updates & Early Bird Extension to midnight PST April 3rd
    Dan Lyons,  Technology Columnist at Newsweek where he  covers software, mobile and social media. He will be talking about what technology companies can learn from Apple, how to get the attention of the media and why Silicon Valley is not the center of the software universe. Dan also wrote the popular (over 1.5 Thank you.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, JUNE 18, 2013
    [Media] How the Internet Has Changed Education Forever
    In the fall, I will be teaching a master''s course in interactive media at Quinnipiac University Online , which will give students a full academic experience, but at the convenience that today''s busy society desperately craves. 'These days you can learn more than ever before, and do it when you want, and where you want to. It was $149.
  • THE NEXT WEB  |  THURSDAY, DECEMBER 5, 2013
    [Media] 8 steps to successfully rebrand your business
    Updating your website, email templates and social media is the easy part. 'Jake Athey is the Marketing Manager for Smartimage and  Widen Enterprises. Rebranding is an inward process of recreating your organization’s outward expression of identity. In 2000, BP  famously spent  £4.6 Commit to the rebrand and keep it moving. Rebranding is work.
  • LIGHTSPEED  |  THURSDAY, AUGUST 6, 2009
    [Media] Casual real time strategy games « Lightspeed Venture Partners Blog
    gaming Internet mmorpg myspace Search social games social gaming social media social networks start-up startup startups user generated content VC Venture Capital viral viral marketing virtual goods virtual worlds web 2.0 Conkling decided to invert this model in order to eliminate the need for unit micromanagement. Comments » 1.
  • ONSTARTUPS  |  MONDAY, JULY 26, 2010
    [Media] Startup Culture Lessons From Mad Men
    Social media policy = we trust you : Any of our employees can post an article on our blog, can tweet, can blog privately, etc. The following is a guest post by Brian Halligan who is my co-founder and CEO at HubSpot (which means he gets to do most of the really hard work). The courses are open to any HubSpotter and are taught by Andy and me.
  • THIS IS GOING TO BE BIG.  |  TUESDAY, MARCH 9, 2010
    [Media] Perhaps a slight oversimplification of my job, but I'll take the compliment
    Charlie and the rest of the emerging investor class in NYC are guys who can and will connect the finance guys to the media guys, the tech wonks to the policy wonks and the creatives to the quants. And that’s huge. From Brad Hargreaves. I'm super excited about First Round 's office opening up at the end of the month.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, APRIL 4, 2012
    [Media] How SEO Can Shape the Presidential Race
    For instance, when Newt Gingrich announced his campaign for President, he surely knew his marital track record would be an issue with voters and the media. How sound keyword research and strategically placed web content can shape your desired reputation. Money flows in and agencies make purchases on behalf of candidates.
  • ASH MAURYA  |  TUESDAY, MARCH 23, 2010
    [Media] Bootstrapping a Lean Startup
    Get active with social media in other ways. Home About Me SUBSCRIBE TO THIS BLOG ash maurya Practice Trumps Theory: Lean Startup + Customer Development + Bootstrap Bootstrapping a Lean Startup March 23, 2010 Share While not the same thing, Bootstrapping and Lean Startups are quite complementary. Time between these iterations is fundamental.
  • ARCTICSTARTUP  |  FRIDAY, JANUARY 17, 2014
    [Media] Mobile Advertising Startup adQuota picks up €2.5 Million from Northcap
    For their clients adQuota runs adStudio, which provides creative and technical production of Display Banner Ads, Rich Media Ads and Coupon Campaigns. 'As more and more browsing and gaming moves onto phones and tablets, brands are starting to go after taps rather than clicks. million to become a pan-European mobile advertising network.
  • ARCTICSTARTUP  |  WEDNESDAY, JANUARY 8, 2014
    [Media] Finnish VC Inventure Announces first closing of Expected €75 Million Fund
    The breakdown they''re shooting for is one third hardware and devices, one third online stuff, like media and SaaS, and the other third left open to be split between rising sectors like med tech, clean tech, or other areas. This new fund should be structured roughly the same as their past fund, aiming for 15 portfolio companies.
  • A SMART BEAR: STARTUPS AND MARKETING FOR GEEKS  |  MONDAY, NOVEMBER 29, 2010
    [Media] Marketing Platform Independence
    Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. Some startups die because their business model is platform-dependant. Like this: Used to be, Twitter let you post anything, even advertisements, even if you didn't identify those tweets as ads. Companies like TweetUp and Ad.ly
  • FRED DESTIN  |  WEDNESDAY, DECEMBER 16, 2009
    [Media] On Twitter drift, hype and the infancy of the real-time web
    Just as twitter does not "replace" blogging, print media will shrink but not disappear and content farming will not kill handcrafted editorial.  My gripe of the month concerns Twitter.  The one with the bird on it. Why Twitter at all ? First of all, I love Twitter. It has killed my limited Facebook usage and slowly replaces Skype IM. 
  • NON-LINEAR GROWTH  |  MONDAY, JULY 27, 2009
    [Media] All “Free” is NOT created equal
    For example, a business model that includes giving media access away for free to a consumer so that an advertiser can pay to reach an audience is very different than giving away a product to capture sales of a related product. Not surprisingly, they work in sectors like payments and media where free is a prominently used tool.
  • ALLEN'S BLOG  |  SUNDAY, MAY 20, 2012
    [Media] allensblog: Notes on the Evolution of Contact Information
    Folks outside the tech/media startup echo chamber in which I live. allensblog. Thoughts from a startup sherpa. Archives. Profile. Subscribe. « Note to Apple & Opportunity for a new Startup by Hardware Entrepreneurs? Entrepreneurs: Under Stress, Dont Do What Comes Naturally » May 20, 2012. IM name. landline phone #. Reblog (0).
  • IDDICTIVE.COM  |  SATURDAY, MARCH 13, 2010
    [Media] Are Middle-of-the-Road Web Designers an Endangered Species? (and What Can They Do About It?)
    Migrate to new platforms by focusing your efforts on things like mobile application development, apps for social media sites or even the forthcoming iPad. If you’re a web designer please do not take any offence at what I’m about to say but your business model is about to get broken. What’s Wrong with the Status Quo.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, SEPTEMBER 26, 2013
    [Media] 3 Ways to Avoid a Twitter #Hashtagfail
    As a leader of a social media agency, I often obsess over the tweets that my staff sends on behalf of brands. But I can only imagine how a small business might feel when readying to engage on social media--one misstep can reverberate well beyond the intended target. 'A well-intentioned interaction can backfire at any moment.
  • DUCT TAPE MARKETING  |  TUESDAY, OCTOBER 11, 2011
    [Media] Is Advertising Worth the Expense?
    Related Posts: Discuss Small Business With The White House Today The Post Office is a Small Business Resource Update of My Free Social Media Ebook The Crowd Spoke and Was Heard My Content Amplification System. Is Advertising Worth the Expense? This content from: Duct Tape Marketing. This is sponsored by @ducttape.
  • CONVERSIONXL  |  THURSDAY, NOVEMBER 15, 2012
    [Media] First Impressions Matter: The Importance of Great Visual Design
    The researchers then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page – such as the menu, logo, images and social media icons – before they moved on to another section. They People make snap judgements. It takes  about 50 milliseconds  (that’s 0.05 seconds.
  • ARCTICSTARTUP  |  MONDAY, JANUARY 10, 2011
    [Media] PremiumFanPage Lets You Connect Your Brand More Locally
    PremiumFanPage is based on the XIHA multilingual social media platform and combines your feeds from social media sites like Facebook , Twitter, blogs and others to sum them up on one single fan site. Language is definitely or rather the obvious factor in our day to day conversation. Google Translate? Those are just a few.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, FEBRUARY 27, 2014
    [Media] 6 Signs You're a Tech Neophyte
    When you go to someone''s profile page on Twitter , if the background image is the default wallpaper for a new Twitter account, it''s a sure sign the person is not taking their social media marketing seriously. 'Look, you don''t need to learn to code. Start here. That''s OK. What isn''t OK, however, is making seemingly small tech faux pas.
  • DUCT TAPE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Media] 10 Ways to Supercharge Your B2B Lead Generation Efforts
    Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Syndicated content  My get sponsored tactic above is a form of syndication but paid options such as Outbrain can be effective ways to get your owned media assets and content in from of targeted leads. 3) Seminars and webinars.
  • UP AND RUNNING  |  THURSDAY, AUGUST 2, 2012
    [Media] Integrating SMS into Existing Marketing Efforts
    You can use in-store displays (complete with QR codes), your social media channels, and any other relevant collateral to build the SMS distribution list that is associated with your club. Integrating SMS into Existing Marketing Efforts. First, what is SMS? SMS stands for Sell More Stuff! Okay, that’s not entirely true. It’s your smartphone.
  • LEARN TO DUCK  |  SUNDAY, FEBRUARY 27, 2011
    [Media] Is AngelList Creating False Hope?
    I’ve been thinking about the idea of a public “media map&# that acts as graphical view into the media choices that I make. Learn to Duck sometimes it takes getting punched in the face Home About Me(ha!) Story of the Week! You are here: Home / investing / Is AngelList Creating False Hope? Is AngelList Creating False Hope?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MAY 30, 2013
    [Media] A Beginner's Guide to Market Research
    While Starbucks has gained a great deal of acclaim for its “My Starbucks Idea” campaign, you don’t need a fancy microsite or social media campaign to ask your customers to help you build a better mousetrap. 'Want to get to know your customers better? “Research is formalized curiosity. And further: Why? Lacking?
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 18, 2014
    [Media] A Silver-Linings Playbook: 3 Lessons From Early Rejections
    Though rejection is a commonplace occurrence in the business world, too often, the stories we hear--either through the business media or social sharing--are of successes. '50 years ago, the immortal rock band The Who got a rejection letter from EMI, the record label representing The Beatles. Here''s what you can learn from it.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 2, 2013
    [Media] How to Get Clients to Knock on Your Door
    It permeates social media. 'These are the steps to a consistent, reliable flow of new customers. It''s a tough sales world out there. You know that you can do a great job for clients. You add a lot of value. You have superb testimonials. I''m serious. Today, consumers are besieged with commercial communication. It comes by phone and email.
  • UP AND RUNNING  |  FRIDAY, JUNE 13, 2014
    [Media] 9 Common Reasons Why People Start a Business
    Being an early adapter to social media and being online has enabled me to stay involved in my industry, stay visible, and identify when to make changes with my products and services. 'The following article is an adaptation from the book “ Own Your Future”  by Paul B. Brown with Charles F. Kiefer and Leonard A. Schlesinger. Paul B.
  • READWRITESTART  |  TUESDAY, JUNE 19, 2012
    [Media] How to Craft Your Own “Startup Legend”
    Tech startups are a dime a dozen, so how do you make yours stand out - to the media and to the public? You need a “hook” to attract jaded reporters, busy bloggers and seen-it-all journalists. In short, you need a “startup legend” - which might or might not be 100% rooted in fact. Be the opposite. Work the human interest angle. Startups
  • YOUNGUPSTARTS  |  TUESDAY, OCTOBER 7, 2014
    [Media] 7 Reasons Business Owners Could Need A Ghostwriter
    The content written by them can also be shared on social media for more exposure. 'Ghostwriters are a strong force in the writing world. They are responsible for a majority of the content on websites. These writers are not given credit for their work. Professional Writing Experience. Ghostwriters have the Time (you don’t).
  • DUCT TAPE MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Media] How to Take on a Giant :: Small Business Marketing Blog from Duct.
    The Trend Towards Lean Startups How to Get an MBA for Less Than $20 Has Social Media Changed Customer Service? SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners!
  • ARCTICSTARTUP  |  WEDNESDAY, OCTOBER 16, 2013
    [Media] Kiosked Launched 'Branded Kiosks'
    The brand experience is consistent across all media and devices”. 'Kiosked tells us that they have released a new feature that was previously quietly used by Angry Birds and Nike: Branded Kiosks. Basically from now on, you can have your very own Kiosk, as shown in an image above. ?Sure,
  • ARCTICSTARTUP  |  WEDNESDAY, OCTOBER 10, 2012
    [Media] Freespee Receives €3.3 Million For Click-To-Call Advertising Solution
    Their solution allows companies to connect with customers in real time by combining click-to-call rich media ads, access to location data, and call filtering tools. Freespee , the Swedish call advertising startup, yesterday received a €3.3 million round led by Sunstone Capital.
  • ARCTICSTARTUP  |  WEDNESDAY, JUNE 1, 2011
    [Media] Rovio Acquires Helsinki Based Animation Studio Kombo
    This acquisition is an important step in the execution of our media strategy. Rovio , the creators of the hugely popular game Angry Birds, have today announced that they have acquired the Helsinki based animation studio Kombo. The acquisition was financed through cash and Rovio stock. The sum was not disclosed.
  • THINKING ABOUT THINKING  |  THURSDAY, SEPTEMBER 10, 2009
    [Media] Blogging: A Cultural Difference Between Boston And Waltham VCs
    Rob Day, Black Coral, Greentech Media (323) – Boston. While I disagreed with the title of his post and the implication, Scott’s point on cultural differences has real merit. Hence, I thought I’d put it to the test on one dimension after publishing the revised Global VC Blog Directory this past Monday. 483) – Boston *.
  • ONSTARTUPS  |  MONDAY, MAY 20, 2013
    [Media] The Why and How Of Updating Your Angel Investors
    Want them to share some important news on their social media networks? 'There’s a massive amount available on the interwebs on how to improve the odds for success in new ventures. But almost nothing concrete is available on the care and feeding of your investors. The reason is: The CEO is the investor''s user interface into the business.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Media] Hit the Humor Sweet Spot With Your Next Ad
    As the media company Upworthy advises writers, "Don't sexualize your headlines in a way your mom wouldn't approve of." Humor is tricky: Just look at the criticism of Oscar host Seth MacFarlane or Geico's latest ad. Here's how to make 'em laugh without the controversy. Humor can be a tricky business. Don’t be annoying. your mother.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 9, 2011
    [Media] Is This App Smarter Than Google & Yelp?
    While today Ness relies on user input and social media behavior to provide users with restaurant suggestions, someday it could use credit card transactions as well. Now it gives you personalized recommendations on where to eat. Eventually it aims to give you tailored suggestions for just about everything. was skeptical at first, too.
  • DAVID LEE  |  TUESDAY, MAY 8, 2012
    [Media] Getting Featured
    Social media distribution channels (i.e., And social media/word-of-mouth channels are now stable and robust. Getting “featured” in the iTunes App Store or Google Play is a boon for any mobile app. It can lead to thousands or even millions of downloads in a matter of weeks. Therefore startups naturally covet this.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 14, 2012
    [Media] 5 Predictions for the Future of Tech: Andreessen
    While most of fans and media were in a tizzy over Andreessen's declaration that there is no tech bubble, he spoke about a few other things, including regulation, education, innovation, and the fiscal cliff, worth noting. VC Marc Andreessen spoke this week about what he thinks the future of tech and innovation looks like.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, NOVEMBER 17, 2011
    [Media] SOPA Would Hurt Start-ups, Not Pirates
    If you’re a creator—and we’re really talking about big media here—you have more ways to get content out than ever before. It's not at all clear that the bill would even succeed in catching online piracy. But it could significantly harm innovation on the Web. Inc: Why do you see this bill as dangerous? Inc: Then what?
  • BUSINESS OF SOFTWARE BLOG  |  MONDAY, JULY 9, 2012
    [Media] Creating ‘Naked Businesses’ Jason Cohen @asmartbear at Business of Software 2011
    And where better to start than social media because if you ask any pundit what are some of the key things you have to do to be successful in social media, they say- all of them say- “You’ve got to be genuine, authentic, honest, in a word, human.’ It’s the game. “But what happens when you don’t play along? Why not me?
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JULY 30, 2012
    [Media] Student Loan Crisis Damaging Job Creation
    Once young adults learn what they are capable of without the burden of debt, they are bound to thrive." -- Nathalie Lussier , Nathalie Lussier Media Current Short-Term Solutions Buy Us Too Little Time "'This $10,000 loan is coming due, are you going to pay?' Student loans are preventing companies from hiring--or even getting off the ground.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MARCH 20, 2014
    [Media] Marketing Automation: The Right Way to Get People to Your Site
    Earned media is the most effective content marketing distribution channel that will get your content in front of the users that want it. 'Here''s how to drive target audience members to your website using marketing automation. Below are the tasks necessary to drive guests to your dinner table to generate online leads and sales.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, MARCH 19, 2014
    [Media] 8 Things You Need to Know Today
    Marketing consultant John Jantsch explains how to use social media to get a wider view of the "buyer''s world" and find out who all the stakeholders are that could potentially kill a deal.-- 'A roundup of the day''s news curated by the Inc. editorial team to help you and your business succeed. CNN Money 2. Duct Tape Marketing 3. CNET 5.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, DECEMBER 2, 2013
    [Media] The 10 Dumbest CEO Remarks of All Time
    union of traditional media with the World Wide Web! 'The accidental corner office utterances that will live in infamy forever. By Geoffrey James Every leader has a bad day once in a while, but these CEOs came up with one-liners that epitomized everything that was wrong with their leadership. Al Dunlap: "You''re not in business to be liked.
  • VENTURE CYCLIST  |  SUNDAY, JUNE 21, 2009
    [Media] Venture Cyclist: VC:VC Management vs Entrepreneurship
    Social Media. Venture Cyclist. Venture Capitalist and Cyclist, hence Venture Cyclist. Pages. Advice for Entrepreneurs. VC:VC. VC:VC Management vs Entrepreneurship. My friend and Harvard Business School Professor Paul Gompers once suggested the best definition I have yet heard for entrepreneurship. Posted Sunday, June 21, 2009. Post a Comment.
  • VENTURE CYCLIST  |  MONDAY, OCTOBER 11, 2010
    [Media] Venture Cyclist: Is a VC letting you eat your lunch?
    Social Media. Venture Cyclist. Venture Capitalist and Cyclist, hence Venture Cyclist. Pages. Advice for Entrepreneurs. VC:VC. Is a VC letting you eat your lunch? By the way, whoever gets to eat lunch, if the VC doesn’t pay for it, don’t take their investment… But that is a topic for another blog posting. Soup, anyone?)
  • VENTURE CYCLIST  |  TUESDAY, JUNE 14, 2011
    [Media] Venture Cyclist: Why Google should buy RIM
    Social Media. Venture Cyclist. Venture Capitalist and Cyclist, hence Venture Cyclist. Pages. Advice for Entrepreneurs. VC:VC. Why Google should buy RIM. Google should buy RIM, makers of Blackberry smart phones, and this is why. People also love BBM (Blackberry Messaging service). However, thats it. Thats it. Any comments? Email This BlogThis!
  • VENTURE CYCLIST  |  TUESDAY, AUGUST 2, 2011
    [Media] Venture Cyclist: The Fog of Entrepreneurship
    Social Media. Venture Cyclist. Venture Capitalist and Cyclist, hence Venture Cyclist. Pages. Advice for Entrepreneurs. VC:VC. The Fog of Entrepreneurship. As I have quoted before , Paul Gompers of HBS succinctly notes that management is the optimization of resources and entrepreneurship is the optimization of opportunity. Email This BlogThis!
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, MAY 9, 2014
    [Media] Is the Infomercial Dead?
    Creating ads with traditional DRTV features--celebrities, demonstrations, and most importantly, a call to action--allows you to measure sales before or after the spot runs, as well as how it impacts social media and search. 'The format thrives, but big companies are taking over. This story first appeared on Slate. But turn on the TV at 1 p.m.
  • OM.CO  |  TUESDAY, FEBRUARY 5, 2013
    [Media] Evolution of a Founder: Lessons I have learned
    The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. About. Twitter. Subscribe. Om Says. About Me. Om Malik. Scary?
  • BUSINESS OF SOFTWARE BLOG  |  MONDAY, JULY 30, 2012
    [Media] Jennifer Aaker’s talk about happiness from Business of Software 2009
    Jennifer is a professor at Stanford GSB, and co-author of the excellent Dragonfly Effect book (if you care about how you can use social media to propel social change, you should buy a copy from Amazon – it’s excellent). Jennifer has kindly agreed that I can post a handful of excerpts here. Enjoyed this post? Follow me on twitter.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 1, 2014
    [Media] Creating Audio Authority One Interview at a Time
    ve interviewed hundreds of interesting, influential and downright famous folks on my show over the years and many of these guests had no idea who I was when I asked to interview them – but they were drawn to the age-old media request of an interview. Marketing podcast with John Lee Dumas. Editorial. Theme – What will your show be about?
  • CHRISTINE.NET  |  MONDAY, OCTOBER 22, 2007
    [Media] Christine: Zappos Sets the Bar for Customer Service
    Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. Christine (.net) net) technology and society Tweets follow me on Twitter Snaps www. Fun Fun.
  • CHRISTINE.NET  |  MONDAY, NOVEMBER 26, 2007
    [Media] Christine: Family Wireless Trap: No Number Portability
    Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. Christine (.net) net) technology and society Tweets follow me on Twitter Snaps www. The trap?
  • CHRISTINE.NET  |  TUESDAY, FEBRUARY 5, 2008
    [Media] Christine: Google, Flickr, Rackspace, and Socialtext Agree: Community is Key to Scaling Customer Service
    Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. Christine (.net) net) technology and society Tweets follow me on Twitter Snaps www.
  • CHRISTINE.NET  |  FRIDAY, APRIL 4, 2008
    [Media] Christine: Do Women Care More About Social Networks?
    Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. Christine (.net) net) technology and society Tweets follow me on Twitter Snaps www.
  • DUCT TAPE MARKETING  |  THURSDAY, MAY 5, 2011
    [Media] Do The Work with Steven Pressfield :: Small Business Marketing.
    Anything You Want Has Social Media Changed Customer Service? SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Practical Tips for Gett. Steps to Successful Fac.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, SEPTEMBER 19, 2013
    [Media] Beware the CMO Who Can Do It All
    The list of qualifications are miles long and reach for the stars: “Must leverage full suite of marketing channels including Digital/Social Media.” 'Looking for the perfect CMO? Turns out, your expectations might be a little unreasonable. Here''s what you should expect from a CMO. How do I know?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, AUGUST 1, 2013
    [Media] Think Years, Not Months: 3 Tips for Long-Term Growth
    That''s why over the years we acquired a social media marketing company and also added direct mail postcards , online surveys and event marketing to our product portfolio. 'Measure your growth and progress in years, not months, because you have to be in it for the long haul. With that came the hiring of our chief operating officer, Dave.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, DECEMBER 18, 2012
    [Media] 10 Biggest Holiday Party Faux Pas
    Here we are, that time of year when the media gets to trot out all those seedy, cautionary tales about how bad behavior at the holiday office party can land you in deep you-know-what or even blow up your career. There's only one rule of office parties: Enjoy the entertainment; just don't be the entertainment. Check out the worst offenses.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [Media] Easy Ways to Boost Holiday Sales
    While panelists emphasized the use of social media to help drive holiday sales, Misty Young, founder of Reno, Nevada-based Squeeze In Diners , said she complemented efforts on Facebook, Twitter and Instagram with postcards and direct mail. A recent survey revealed that consumers don't want to spend more this holiday season.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 21, 2011
    [Media] How IdeaPaint Makes B2B Marketing Fun
    It is aggressive in social media. Who says marketing to other businesses must be dull? Here's how one small company shakes things up. There’s usually a world of difference between b2c and b2b marketing. The former can be inviting, entertaining, engaging, and fun. The latter? Four-letter words such as dull and yawn come to mind. link].
  • CHRISTINE.NET  |  MONDAY, FEBRUARY 4, 2008
    [Media] Christine: Zappos Shares Secrets of 75% Repeat Business
    Categories Art/Media Best Practices FRC Nonprofit Personal Technology Telephony/Wireless Venture Capital Women Archives March 2010 December 2009 November 2009 October 2009 August 2009 May 2009 April 2009 March 2009 February 2009 January 2009 More. Christine (.net) net) technology and society Tweets follow me on Twitter Snaps www. Be humble.
  • STARTUPSTUDENT.COM  |  MONDAY, OCTOBER 19, 2009
    [Media] kickstarter.com
    There is currently a project that is putting together all of the media used in the Obama Presidential campaign.  If you haven’t heard of kickstarter.com you need to check it out.  It’s takes crowd sourcing to a totally new level.  The other trinkets depends on the project.  So far there have been several successful projects. 
  • YOUNGUPSTARTS  |  THURSDAY, JANUARY 3, 2013
    [Media] College Grads Can Make The Best Businessmen
    They have a ton of connections and are extremely savvy with the latest  social media trends. by Kevin Kaiser of Startup Biz Blog. lot of business professionals make the mistake of looking at the college crowd and viewing them as young kids who do not have enough knowledge or experience to make it in the real world just yet. Adapting Easily.
  • YOUNGUPSTARTS  |  THURSDAY, AUGUST 2, 2012
    [Media] 10 Reasons Your Facebook Ads Aren’t Working
    This is a social media death sentence. If you’re using Facebook for your business, you may have noticed that your marketing attempts aren’t performing to the level you’d originally hoped. There are several reasons why this might be the case. They’re boring. Not using an effective image in your ads. You haven’t adequately tested the market.
  • YOUNGUPSTARTS  |  SUNDAY, FEBRUARY 26, 2012
    [Media] [Singapore] Newstead’s Second Digital Style Outlet In Jurong Point – A Sign Of Changing Consumer Behavior?
    Singaporeans’ love affair with technology continues unabated, judging by the plethora of electronics stores around the island and the massive crowds swarming the four major electronics fairs every year. Consumer Behavior, When Shopping For Electronics, Has Changed. Vendors seem to agree.
  • YOUNGUPSTARTS  |  TUESDAY, JANUARY 17, 2012
    [Media] Do You Stand Out From The Crowd?
    Usually, they have heard about you through mutual acquaintances, through the media, or through the Internet.  by Murray Newlands , is CEO and founder of Influence People. Let’s face it — there are a lot of people out there going after the same opportunities. In the office. Getting a job. Selling yourself to clients. What is Personal Branding?
  • YOUNGUPSTARTS  |  SUNDAY, JANUARY 15, 2012
    [Media] 10 Search Engines That Don’t Start With A G, B, Or Y
    In addition to these general search engines, there are dozens of specialized offerings with an emphasis on specific media, professional and industrial information and blogosphere results. In the world of online search engines, most people stop with the Big Three. Google, Bing and Yahoo! Search are indisputably the most widely used. AltaVista.
  • YOUNGUPSTARTS  |  THURSDAY, NOVEMBER 10, 2011
    [Media] [Singapore] [Event] GovCamp 2011: “Connecting People, Data and Ideas”
    ″ “We want to be inclusive, open, transparent, and to look beyond the people who typically attend e- government conferences, in an effort to create a mix of people from the public sector, social media, non -profits, private citizens, and non-profits in order to foster creativity,” Hung adds. and Society 2.0″
  • YOUNGUPSTARTS  |  MONDAY, AUGUST 22, 2011
    [Media] around! Adds Joy To Location-Based Loyalty Marketing With QR Codes
    To date, the duo has raised over S$100,000 in funding to start the company, which includes their savings, a grant from the Media Development Authority ‘s iJAM grant program as well as funding support from NUS Venture Support. Called around! When users open the around! Bringing Joy To People. You can see how around! works here.
  • YOUNGUPSTARTS  |  FRIDAY, MAY 20, 2011
    [Media] Best Free Apps For Managing Your Business And Stocks
    BLOOMBERG is an application that is loaded with a wide variety of media on topics such as news, stock quotes, company profiles, price charts, and market trend analyses. by Kevin Kaiser , Startup Biz Blog. Apple just blew past the competition in a big way. million iPhones and 4.69 million iPads. No other handheld device comes close. billion.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, MAY 21, 2012
    [Media] Big Data Saved My Company (and Gave Me a Second Shot at Google)
    Turn's "media platform" then helps the client create marketing campaigns based on the data and deploys ads across video, Web, and mobile apps. Using data, Turn is revolutionizing the way marketers advertise. In the process, it has to head off Google. I call it the 'burn the boat' speech," Demas recalls. The start-up enjoyed moderate success.
  • YOUNGUPSTARTS  |  SUNDAY, JULY 15, 2012
    [Media] 100 Most Inspiring People On Twitter
    AnnTran_ : Get advice on everything from blogging to leadership from social media consultant Ann Tran when you check out this feed. ebertchicago : Roger Ebert may have lost his voice, but social media has helped him to stay connected through the written word. How do you get your inspiration? Spirituality. Change. Drayton Boylston.
  • STARTUP LESSONS LEARNED  |  MONDAY, NOVEMBER 18, 2013
    [Media] Lean Startup Where You’d Least Expect It
    Featuring 2013 Lean Startup Conference speakers Akash Trivedi of KivaZip and Christie George of New Media Ventures, it''s a very good starting point for anyone in an organization dealing with potentially competing interests, limited resources, long development cycles, and a desire to create measurable change. And about those failures…?
  • 47 HATS  |  WEDNESDAY, OCTOBER 12, 2011
    [Media] Lies, Damn Lies! and Time Management
    “Time Management” is a poisoned meme; ingesting it any way, shape, form or media is a very, very bad idea. Note: The following screed is brought to in the public interest. If you’ve wouldn’t in a million years put the words “time” and “management” together, feel free to skip. Words have power.
  • AUSTIN STARTUP  |  TUESDAY, JULY 13, 2010
    [Media] Socialware Partners with LiveOffice
    Together the companies will provide LiveOffice users with the ability to pre-review and route social networking activity through their existing compliance workflow within LiveOffice AdvisorMail, while automating social media policy throughout the entire organization. CrunchBase Information. Socialware. LiveOffice.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, JULY 26, 2012
    [Media] Productivity@Work Resource: Keep Your Communications Safe and Secure
    The more online communications tools you use—website, blog, social media, and more—the more access hackers have to your network and computers. Comcast Business Class Internet gives you the tools you need to keep your business safe from online threats.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, FEBRUARY 4, 2014
    [Media] Why Every Leader Needs a 4-Year Goal
    Thanks to the short-term focus of public-company reporting, and the media''s insistence on insta- as the default prefix to just about everything, few business leaders I meet feel comfortable with planning four years ahead. For some, it will be the apex of their entire career. Will it be worth it? Only the outcome will decide.
  • FRESH INC.: THE STAFF BLOG  |  MONDAY, JANUARY 6, 2014
    [Media] What Venture Capitalists Really Do All Day
    I''m always trying to stay current with the people in our industry that I care about and find new voices--via social media, via our founders, via friends--to engage," he writes. 'It''s not all schmoozing and cutting big checks. Here''s how one partner at Homebrew, a seed-stage venture fund, spends his time.
  • UP AND RUNNING  |  WEDNESDAY, JULY 3, 2013
    [Media] How Do You Adapt to a Rapidly Changing Industry: the Cable TV Story
    This has allowed industry companies like Direct TV to set higher prices, but now, with streaming media gaining so much traction from users, consumers have a cost-effective alternative. Consumers sure love to stream media. That’s what’s happening to the cable and broadcast TV industries right now. Threats to Cable TV.
  • YOUNGUPSTARTS  |  TUESDAY, NOVEMBER 19, 2013
    [Media] [Interview] Felena Hanson, Owner of Hera Hub, Biggest Female Coworking Company
    Her experience and background ranges from journalism and blogging, to social media specialist and event coordinator. 'by Ashley Ward. Coworking spaces are popping up all over suburban cities like Los Angeles, New York and San Diego. What made you choose a spa-like atmosphere for Hera Hub? Women love the spa.  What are your guilty-pleasures?
  • WWW.READWRITEWEB.COM  |  MONDAY, MARCH 7, 2011
    [Media] Meet Bryce Roberts: The Man Who Challenged AngelList
    Roberts is in the news this week because of his high-profile critique of Angellist , the hot new investment network Robert Scoble has called the new Silicon Valley hype machine. Roberts celebrates 10 years in venture capital this month. We thought readers might like to know more about this interesting player in the tech community. Please change it.
  • FRESH INC.: THE STAFF BLOG  |  FRIDAY, DECEMBER 27, 2013
    [Media] Richard Branson: 3 Ways to Be More Audacious in Business
    By making bold choices and never settling for the status quo, Branson built one of the biggest media empires in the world. 'First, eliminate your fear of failure--and think bigger. Richard Branson is pretty much audacity in human form. He offered three tips for being bold in your own business decisions, and channeling your own inner Branson.
  • ONSTARTUPS  |  WEDNESDAY, JULY 3, 2013
    [Media] 9 Reassuring Qualities Of The Truly Confident
    They can connect with almost anyone through social media. 'Note: The original version of this article was published as part of my participation in the LinkedIn Influencers program. The article was very well received. It got 1.1 million views and has generated 4,000 comments. This is v2 of the article with some minor edits. Dharmesh. Swell.
  • FRESH INC.: THE STAFF BLOG  |  WEDNESDAY, DECEMBER 26, 2012
    [Media] 5 Ways to Tell If Your New Business Prospect Is Worth It
    Always try to avoid chasing new business prospects that have promoted their RFP via the media, aren't open to meetings or personal phone calls, or ask you to submit your RFP response blindly. How to determine which prospects are a fit for your organization. Thus, new business outreach can never come to a standstill. Is there a formal RFP?
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, MARCH 6, 2014
    [Media] Even Unsexy Products Can Strike Kickstarter Gold
    The founders, who''ve bootstrapped the company for the past two years in Provo, Utah, also listed every blog and media outlet they hoped to appear in (Inc. 'The SnapRays Guidelight has taken Kickstarter by storm, drawing $12,000 in only two hours. Here''s a page from their playbook. But that wasn''t enough to get the point across. and $12.
  • THE NEXT WEB  |  TUESDAY, NOVEMBER 26, 2013
    [Media] 6 reasons to consider adding Live Chat support to your business
    'Brian Honigman  is a marketing consultant, a  freelance writer  and a social media enthusiast. This The main reason above all, is that live chat offers convenience for customers right from your website without them having to leave looking for assistance on the phone, email or social media. Real-time convenience to customers.
  • UP AND RUNNING  |  THURSDAY, JUNE 13, 2013
    [Media] How to Find the Perfect Business Partner
    Due to the continued and rapid growth of the internet and social media, there are more ways than ever to find a partner that shares your goals and aspirations. 'Finding the right business partner is no easy feat. For one reason or another, some partnerships simply won’t work out and most the time no particular party is to blame. Meetup.
  • UP AND RUNNING  |  THURSDAY, MARCH 15, 2012
    [Media] 5 ways to help remote workers thrive
    However, it’s also beneficial to replace water cooler conversations by connecting through social media. Last week’s post about the pros and cons of remote employees discussed how to tell if a remote worker situation would be a good fit for your company. Here are five ways to help your remote employees thrive wherever they work.
  • FRESH INC.: THE STAFF BLOG  |  THURSDAY, SEPTEMBER 12, 2013
    [Media] Best Marketing Tech Conference You've Never Heard Of
    These Indiana natives will discuss their experiences and the future of tech, marketing and media. 'Over the past decade, Indianapolis has quietly shifted from a center of manufacturing and shipping to a marketing technology hub. Check out this conference. New Software Demo Stage Are you looking for technology from leaders in the industry?
  • ENTREPRENEURS-JOURNEY.COM BY YARO STARAK  |  SUNDAY, JUNE 5, 2011
    [Media] How To Conduct A Quality Podcast Interview In 7 Steps
    upload the MP3 to my Amazon S3 account for streaming media using Bucket Explorer , set the permissions to public, generate a download link and then take that link and place it into my blog post. Six months after starting this blog back in 2005 I purchased what at the time was a cutting edge MP3 player, called an iRiver. Here we go… 1.
  • DUCT TAPE MARKETING  |  THURSDAY, APRIL 28, 2011
    [Media] 5 Reasons Why Effective Marketing Makes Your Business More.
    SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. Practical Tips for Gett.
  • THIS IS GOING TO BE BIG.  |  MONDAY, JUNE 4, 2012
    [Media] On Patterns
    That investor, old white male and card carrying member of the Boy's Club that he is, would get burned at the media stake--and that the whole conversation would take one giant step backwards because of it. series of small group conversations away from the media? Neither does the person who gets off at your subway stop. Can I ask? don't.
  • STEVE BLANK  |  FRIDAY, MARCH 25, 2011
    [Media] The LeanLaunch Pad at Stanford – Class 3: Value Proposition Hypotheses
    They met with their mentors, and refined their messaging pitch by attending a media training workshop one of our mentors held. The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. This post is part three. Part one is here , two is  here. Syllabus is  here. The Nine Teams Present. Autonomow.
  • ARCTICSTARTUP  |  MONDAY, APRIL 22, 2013
    [Media] Finnish Sites Blacking Out Tomorrow In Support Of Copyright Petition
    Many decisions involving copyright in Finland are discussed and decided within a Copright Council, which includes representatives from the old media industries, such as the TV and recording industries. 'Tomorrow marks the half-way point of  Avoin Ministeriö , or Open Ministry''s campaign to make the Finnish copyright law more fair.
  • FRESH INC.: THE STAFF BLOG  |  TUESDAY, MARCH 5, 2013
    [Media] 5 Steps to Navigating Your Toughest Prospects
    Too often people with new ideas get steered to the folks working in new media, innovation, or digital, and are quickly forgotten. Why pitching to a big company is different -- and how to do it well. It’s downright dangerous for small companies, and especially start-ups, to deal with the corporate giants who dominate so many industries.
  • MIKE MICHALOWICZ  |  WEDNESDAY, JANUARY 2, 2013
    [Media] Some of the Most Memorable Marketing of 2012
    Month-by-month throughout 2012 social media, marketing and social media tools changed hands, set records and sparked more new memes than Justin Bieber collected Twitter followers. From NASCAR to KONY to Gangnam style, 2012 was a truly remarkable year for marketing, social media and the companies who define it.
  • MIKE MICHALOWICZ  |  WEDNESDAY, FEBRUARY 26, 2014
    [Media] The New Way To Collect Email Addresses
    The app is installed on an iPad, and contact information – integrated with social media – is collected on the spot – in a retail shop (think American Apparel, one of OnSpot’s marquee clients), at a trade show (think me standing at a booth, not one of OnSpot’s marquee clients), and even at a doctor’s office. Clients. So I get it.
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