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UP AND RUNNING [Media] How to Develop Your Business Strategy
| FRIDAY, MAY 1, 2015
potential client decides to take on your management consulting or social media marketing. The essence of strategy is choosing what not to do – Michael Porter. love the Michael Porter here because it’s so true, and more so the more you dig down into the front lines of real business, such as small business and startups. Strategy is focus.
ALLEN'S BLOG [Media] allensblog: Spot the Hypocrisy
| SATURDAY, JUNE 11, 2011
He absolutely should : (1) he did some really crummy things that, as a member of the House of Representatives, merit his resignation, (2) he lied to his wife, (3) he lied to his constituents, (4) he lied to the American public and media (although they're not his constituents). allensblog. Thoughts from a startup sherpa. Archives. Profile.
VENTURE CHRONICLES [Media] A Life Lived Before Internet Time
| THURSDAY, SEPTEMBER 29, 2011
I saw this week that longtime 60 Minutes essayist Andy Rooney is retiring, and predictably the comments that appeared on media sites ran the full spectrum of snark to insult. It is as if everyone born in the last 40 years forgets that a long life lived contains more than just what we know as most current about any person.
FRESH INC.: THE STAFF BLOG [Media] The most educational thing to ever emerge from @DuckDynastyAE
| MONDAY, DECEMBER 23, 2013
That might sound like an exaggeration, but in mass media and on social media there is a combined force-multiplier at work. In the end, it was a combination of Sacco''s publicist job, her position with a huge media company, and the brazen awfulness of her tweet that did her in. Fire is hot. Touch it and you''ll get burned.
FRESH INC.: THE STAFF BLOG [Media] Content Marketing in 11 Steps. Now Go.
| WEDNESDAY, NOVEMBER 13, 2013
This includes your website and other sites that you can control, as well as social media, direct marketing, influencer marketing, campaigns, and more. 8. Here''s how to create and manage content that will turn browsers into buyers. Get focused Zero in on just one customer segment to start.
UP AND RUNNING [Media] 5 Ways to Keep Your Small Business Growing
| TUESDAY, SEPTEMBER 15, 2015
There is great probability your competition has put up its own social media pages. Running a small business is a daunting challenge. Statistically, less than 50 percent of small businesses are still operational after five years. Globalization has increased the level of competition and introduced more turmoil to the business environment.
THE EQUITY KICKER [Media] Conversocial on CNBC talking social customer service
| THURSDAY, JUNE 28, 2012
Conversocial has a SaaS product which enables companies (primarily retailers at this point) to service their customers over social media and their market is really starting to open up. Josh March, CEO of our company Conversocial was interviewed on CNBC yesterday, 4m video embedded below. Conversocial
UP AND RUNNING [Media] How to Write a Market Analysis
| MONDAY, JUNE 23, 2014
You can use online surveys or social media to gather feedback about buying habits, needs, and other psychographic information. Once you start selling, will people start buying? Analyze your market to find out. The market analysis is one of the most important parts of any startup strategy. What is a Market Analysis? Target market. Projections.
DUCT TAPE MARKETING [Media] Weekend Favs September Fourteen
| SATURDAY, SEPTEMBER 14, 2013
GetSignals – New social media monitoring tool from Hubspot – Chrome browser only. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Al_HikesAZ via photopin cc. Good stuff I found this week: Moasis – Location based flyer technology.
UP AND RUNNING [Media] How a Small Business Can Compete With the Big Guys at SEO
| WEDNESDAY, SEPTEMBER 9, 2015
When small businesses are published on industry-leading blogs, the content produces backlinks and social media shares (which lead to additional, natural backlinks)—which is tremendously important for SEO. You’re running a small business. Cheer up! What most small businesses do with SEO is exactly what they shouldn’t do. Keyword research.
UP AND RUNNING [Media] What Every Woman Business Owner Needs to Know to Succeed
| TUESDAY, MAY 1, 2012
Social media is a great way to expand awareness of your brand while allowing you to market your business and advertise its products at a relatively low cost. Allot a small amount of time each day to your social media marketing and then leave it alone for the rest of the day. In the U.S. Ask for Help When Needed. Never stop learning!
BRANDANEW [Media] Chaos Alert: A day in the Life of a Content Marketer
| FRIDAY, SEPTEMBER 25, 2015
You’re officially a part of the content marketing world – the one that will nudge (sometimes, push) you to write creative copies every day, create editorial calendars, manage social media platforms, look into the inbound/ outbound marketing campaigns, make sure everything is set for SEO.and well, you get the drift. . The writer mode.
BRANDANEW [Media] 5 Hacks To Pitching A PR Story That Actually Works!
| THURSDAY, SEPTEMBER 10, 2015
Press releases historically were just short descriptions of the products, features and company developments over traditional media. Highlighting your USPs , the latest achievements and jotting down the points of future growth – the conventional approach to giving your PR story a structure. Sadly, the entire thought process.
BRANDANEW [Media] Building Your Brand Story: The Power of Asking The Right Questions
| THURSDAY, AUGUST 20, 2015
It’s not just for the consumers, or your social media fans, building a story starts from the point you decide that you will create a new Startup/ firm or launch a new product. Marketers Have you been struggling with how exactly you should tell the story of your brand? They need something that they can relate to. End of story.
BRANDANEW [Media] 5 Reasons Why Storytelling Works For Your Brands
| MONDAY, JULY 20, 2015
And it didn’t stop with the film, when they didn’t win the Oscars, it had a viral moment of glory with a fabulous social media response! Well, who does not like a good story ? What we can never remember as dry theory can be easily etched in mind as a story. This is why we all love fiction (and hate text books). ad image via. 2.
FRESH INC.: THE STAFF BLOG [Media] Telling Your Company's Story in Video
| MONDAY, OCTOBER 31, 2011
We wound up hiring Shaun Hildner, a Chicago-based filmmaker who worked at a digital media school. We just hired a full-time filmmaker to document our every move. Perhaps you should too. There's a new story at your business every day. Maybe you dreamed up a great idea or shot down a bad one. And that began to seem a bit off.
FRESH INC.: THE STAFF BLOG [Media] Think Years, Not Months: 3 Tips for Long-Term Growth
| THURSDAY, AUGUST 1, 2013
That''s why over the years we acquired a social media marketing company and also added direct mail postcards , online surveys and event marketing to our product portfolio. If you''ve just started your biz and already plotting out your exit strategy, then stop reading now. With that came the hiring of our chief operating officer, Dave.
STARTUP PROFESSIONALS MUSINGS [Media] Security And Privacy Are Entrepreneur Opportunities
| SATURDAY, FEBRUARY 22, 2014
Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices. Why is everyone so paranoid these days? My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires.
FRESH INC.: THE STAFF BLOG [Media] Silicon Alley, Meet London's Tech City
| THURSDAY, AUGUST 29, 2013
They''ll be selecting a winner in each of five categories: hardware, education, lifestyle, finance and media. London calling. New York technology companies. Submissions for the GREAT Tech Awards are due September 6. Also, companies with a current UK presence are not eligible.
START UP BLOG [Media] What I noticed in 2013
| MONDAY, DECEMBER 30, 2013
Social media just is: It’s becoming a bit like general chit chat between any group of friends. A way of communicating. It might also be that my email address is mine, where social media has the who owns this data issue hanging over it. Business, political dn social activities are intertwined in technology as an organism.
BOTH SIDES OF THE TABLE [Media] 8 Startup Lessons You Could Learn from Gotham Gal
| SATURDAY, APRIL 16, 2011
Certainly if you look at eCommerce & social media – women are the ones using these products. That’s why I was so interested in having “ The Gotham Gal come on This Week in VC ( video link on YouTube , download iTunes, episode 15) ) and dispel those myths. This is where she first developed sales skills. Be a mensch.
- [Media] 8 Keys To Developing A High-Trust Business Culture
In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Establishing and maintaining the right company culture is a major key to success in any business these days, especially with the growth of the millennial generation of workers. He says trust is the key to a good culture.
FRESH INC.: THE STAFF BLOG [Media] How 6 Startup Logos Came to Be
| THURSDAY, APRIL 24, 2014
This location-based social media app uses multiple inferences in their logo to help tell a story and also to motivate employees. How you brand a company says a lot about your intentions as a start-up. Good branding means you are serious about capturing a wide audience. As you might guess, it all starts with your logo. What can you learn?
STARTUPCFO [Media] Cracking the Top 10
| TUESDAY, JANUARY 11, 2011
So, if your company wants to hit it big time, you need to displace an app, service or media company that is currently in people’s top 10 lists. I joined Kiltr.com a professional social network for Scottish people (and people who just love the Scots) a few weeks ago. That, of course, is no small feat. These are all very large companies.
DUCT TAPE MARKETING [Media] 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress
| THURSDAY, AUGUST 6, 2015
Tamar Weinberg is a professional hustler and author of best-selling social media book, The New Community Rules: Marketing on the Social Web. 12 Things a Small Business Owner Can Do to Get the Most Out of WordPress written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Grab a Theme. Get Your SEO in Shape.
- [Media] Following the VC Money
WhoGotFunded.com publishes a database of funding deals, culling investment information from more than two million online sources, including media sites, blogs, Twitter, and the Securities and Exchange Commission's website. A new website shines a light on the companies landing venture capital deals. In the first quarter of 2012, U.S.
YOUNGUPSTARTS [Media] 5 Tips For Marketing Your Store For Small Business Saturday
| MONDAY, NOVEMBER 23, 2015
Don’t Forget Social Media. One great way to do this is through posts on your store’s social media channels and web site. Be By Nicole Larrauri, President, The EGC Group. This November 28 th , an estimated 88 million consumers will shop locally – and inject some 14.3 billion dollars into their community economies.
YOUNGUPSTARTS [Media] Save Yourself – Three Smart Email Strategies That Can Save Your Job
| WEDNESDAY, NOVEMBER 11, 2015
When that angry email bomb gets forwarded to your boss or the media, it’s either a PR or HR disaster and the first victim is always you. Solution: Scream into your pillow, but don’t scream at colleagues, friends, or family members via email or social media. Take an Anger Management Timeout. Be circumspect. Bad idea.
CONVERSIONXL [Media] The Case For Creating A Podcast For Your E-Commerce Or Software Company
| WEDNESDAY, FEBRUARY 5, 2014
But when you consider Pew’s State of The Media Report finding over 32% of Americans also report “Liking” audio podcasts, and Apple reporting over 1 billion combined subscriptions, something becomes apparent… image source. Podcast consumers also spend a significantly larger portion of their time using Social Media. image source.
FRESH INC.: THE STAFF BLOG [Media] Need a Revenue Boost? Try This Simple Formula
| MONDAY, FEBRUARY 20, 2012
Depending on your business, you can try a variety of marketing tactics, from trade-shows and traditional advertising, to SEO, PPC, social media, and word-of-mouth marketing. An easy way to break down your revenue goals into specific, actionable items. You know you need to increase revenue. What does all of this mean? hours (25%).
YOUNGUPSTARTS [Media] Entrepreneurs: Create A Founding Legend
| TUESDAY, AUGUST 12, 2014
Clair is the Founding Correspondent & CEO of innovation-focused media outlet AlleyWire , as well as president of AW/CS, AlleyWire’s creative agency. He was previously an on-air correspondent forNY1andYNN, and is the founder of several other media and startup ventures. by Neil St. And that loss can be profound. Neil St.
WWW.THEVERGE.COM [Media] After Facebook's IPO flub, value of tech startups falls back to earth
| WEDNESDAY, JUNE 20, 2012
© 2012 Vox Media, Inc. Login. Report. After Facebooks IPO flub, value of tech startups falls back to earth. By Ben Popper 06.19.2012. The mood was upbeat, but shadowed by recent events, calling to mind that famous Charles Dickens line about the best and worst of times. These firms are underwater on their valuations.". Comments. jptech.
FRESH INC.: THE STAFF BLOG [Media] Optimize for Facebook's Graph Search
| WEDNESDAY, MARCH 6, 2013
To find out, I tapped the intelligence of a fellow search and social media expert, Muhammad Yasin of HCC Medical Insurance Services. Bring your business to the front of the pack in Facebook Graph Search using a few optimization techniques. Here are a few ways to use Graph Search to empower your business.
MIKE MICHALOWICZ [Media] Episode 76: Accounting Basics for Entrepreneurs with Jody Padar
| MONDAY, APRIL 4, 2016
Embracing the cloud, social media, and other highly advanced technologies and practices, Jody is out to alter the way CPAs think about firm culture and serve their clients via speaking engagements, podcasts, published articles, and ‘screaming it from the rooftop.’ Also Available On. Show Summary. Tune in! Our Guest . Show Links.
DUCT TAPE MARKETING [Media] 4 Local SEO Tips For 2016
| MONDAY, DECEMBER 7, 2015
Ray is also the co-author of the “Marketing Guides for Small Business” eBook series, which includes topics on Website Design, Local SEO, Content Marketing, Social Media, Google AdWords, and Reputation Management. 4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. And let’s be honest. Go Mobile Or Go Home. Ray L.
FRESH INC.: THE STAFF BLOG [Media] To Be a Better Entrepreneur, Look to the Past
| TUESDAY, MARCH 20, 2012
Think about print media, for example. Once the Web exploded, online media companies jumped at the opportunity to push the limits of design. Sure, all entrepreneurs look to the future - but I've learned that the best ones don't overlook the past. As entrepreneurs, we are obsessed with the future. Think about medicine.
YOUNGUPSTARTS [Media] 15 Proven Tips To Help You Make Career-Enhancing Connections At Your Next Conference
| FRIDAY, JULY 17, 2015
Others allow you to tweet and follow other social media sites directly from the app itself. Utilize social media before, during, and even after the conference. by Alaina G. Levine, president of Quantum Success Solutions and author of “ Networking for Nerds: Find, Access and Land Hidden Game-Changing Career Opportunities Everywhere “.
SMALL BUSINESS FORCE [Media] 6 More DON'T's When Starting Your Business!
| WEDNESDAY, DECEMBER 17, 2014
That's called marketing and with social media, it's easier than ever to make folks aware.but you still have to take action! Several months back I created a blog post entitled "6 DON'Ts When Starting Your Business". It has also, probably, never been more difficult to make a start-up successful than it is today. And more important, listen.
- [Media] 5 Solid Online Business Models You Can Embrace to Generate Income
In mainstream media, it’s referred to as “native advertising” but the model is the same thing; build a massive audience for your blog and make money when they buy affiliate products you recommend. 2. The Blog-based Affiliate Marketing Model. The Full-Fledged Affiliate Marketing Model. The “Email Only” Model.
FRESH INC.: THE STAFF BLOG [Media] The Smartest Dumb Thing I Ever Did
| THURSDAY, JANUARY 19, 2012
Because my band was called Hit Me, I called the company Hit Media Inc. You can just make it a Doing Business As on your Hit Media account.” It turned out one of those pieces of paper I signed without question had sold 90 percent of the shares of Hit Media Inc. Why get input from such a wide range of individuals? That hurt.
- [Media] CrankyAds Founders Chat About Closing Their Startup, TED Talks, Planning Your Week Ahead And More
The plan is to talk about what we are working on in our businesses, what we are studying and learning, what events we attend and people we meet, as well as what is current in technology, social media, internet marketing and entrepreneurship. Subscribe to this Podcast in iTunes. The first episode is now up and ready for you to listen to.
VC CAFE [Media] Human Engineering and Emotional Intelligence for Startups
| SUNDAY, JULY 29, 2012
Relationships is all about communication and social media. Emotional intelligence (EI) is the ability to identify, assess, and control the emotions of oneself, of others, and of groups. Wikipedia ). human engineering VC Cafe Photo credit: By imaginedhorizons (Flickr). Shockingly, only 15 percent is due to technical knowledge. Share/Bookmark.
DUCT TAPE MARKETING [Media] 10 Apps I Use Every Single Day
| WEDNESDAY, OCTOBER 5, 2011
TweetDeck – This is my primary social media dashboard. 10 Apps I Use Every Single Day This content from: Duct Tape Marketing. More and more, we’re becoming an app happy world – Apps that run on our laptops, apps for the mobile and apps for the iPad or tablet. Here’s my Evernote routine in case your interested. Great time saver.
FRESH INC.: THE STAFF BLOG [Media] Use Pinterest for Team Collaboration
| THURSDAY, APRIL 26, 2012
The board was an experiment outside of their "day jobs" working in social media and editoral, respectively. Sure, Pinterest is great for sharing your photos, hobbies, and work. But some creatives are rethinking its abilities, and created a social calendar, by working together. How long have you been using Pinterest? enjoy creating lists.
- [Media] Willful Blindness: Murdoch's (and Your) Leadership Risk
Regardless of your opinion of Murdoch's media outlets, this is a damning verdict on a man who has built one of the world's largest and most powerful media businesses. Anyone in power can be blinded by employees who seek to please. Who can you rely on to ask disagreeable questions? Power encases its recipients in a bubble.
YOUNGUPSTARTS [Media] 25 Important Pinterest Tips For Your Career
| SUNDAY, JULY 1, 2012
As with all social media accounts, it’s important to keep going. Photographers, wedding designers, social media managers, and more use and frequently benefit from the site. We’ve all heard about LinkedIn, Twitter, and Facebook’s career power, but have you thought about what Pinterest could do for you? Follow trends.
THE NEXT WEB [Media] How to gracefully wind down a failing startup
| SUNDAY, NOVEMBER 3, 2013
Keep the media (and your social media) out of the equation. Eric Mathews is an entrepreneur and investor. Whether you are driving a car or running a startup, looking ahead is oftentimes more important than looking behind. When times get tough at a startup – and I mean really tough – it is easy to look backwards and reflect.
DUCT TAPE MARKETING [Media] How to Combine Words and Pictures for Brand Value
| THURSDAY, AUGUST 22, 2013
Rebecca Otis is the Content/Social Media Manager at Digital Third Coast , a Chicago digital marketing agency that helps businesses find and connect with customers through SEO, PPC, and content and social media. photo credit: schnaars. Pinterest, Instagram, Vine, SlideShare, Google+, profile cover photos. What Text Adds to Imagery.
- [Media] 8 Reasons Why Your Marketing Campaign Needs an Infographic
This helps in raising brand awareness and empowers brand registration when promoting your infographic on social media channels and outreaching other webmasters in your niche or infographic submission sites like coolinfographics.com , infographixdirectory.com or infographicsonline.com to name a few. 5. billion people. Business adsense
HEARPRENEUR [Media] 15 Entrepreneurs Share Their Favorite Inspirational Business Quote
| SATURDAY, JULY 2, 2016
Thanks to Chris Phoenix, Phoenix Media Group. #7 – No Path. Thanks to Adam Binder, Creative Click Media. #12 – Like a Tree. Share André Gide wrote that,”Everything that needs to be said has already been said. But since no one was listening, everything must be said again.” Photo Credit: Frederick O Towles. Patton. Maguire.
CONVERSIONXL [Media] Psychological Backfiring: What No One Tells You About Neuromarketing
| TUESDAY, APRIL 19, 2016
Recently, Dr. Brian Cugelman of AlterSpark and Dr. Agnis Stibe of MIT Media Lab published a scientific paper on psychological backfiring. You’ve read about color psychology, system one and two, emotional persuasion, etc. know you have because it’s everywhere. It’s on KISSmetrics, Forbes, Entrepreneur, Inc., Tweet It!].
SMALL BUSINESS FORCE [Media] Is Your Sales and Marketing Working? 5 Tell-Tale Signs You're "Lookin' for Love in all the Wrong Places."
| SATURDAY, MAY 24, 2014
They need to be qualified; meaning they are not only aware of your company but have shown a real interest, by either responding to an email solicitation or opting-in to a download or newsletter from your website or social media. When you're ramping your business up, there's almost nowhere you wouldn't look for revenue. Hello. 1975 is calling.
SMALL BUSINESS FORCE [Media] What We Have Here is a Failure to Communicate!
| FRIDAY, MAY 24, 2013
Anything that touches the customer from obvious things like your website or how you're using social media to billing and collections to customer service policies to how you answer the phone should be reviewed no less than quarterly for how they communicate with your customer base. And then? I'm sure many of you have had similar experiences.
TAFFY WILLIAMS [Media] Startup Blog: Don't Skimp on PR (by Liz Roop)
| FRIDAY, MAY 13, 2011
If it is important for your start-up to gain exposure through substantive media coverage, presentations, social media or any number of other non-paid communication channels, it is worth investing in a public relations agency with specific expertise in your industry. Startup Blog Steps to consider to start and grow a company. Now what?
ONSTARTUPS [Media] How A 17-Year-Old In India Bootstrapped To $7M In Revenue
| THURSDAY, NOVEMBER 8, 2012
And then we went to the mass media with the story. The following is a guest post written by Sanket Nadhani. He previously headed Marketing and Sales at FusionCharts and just launched an eBook on the complete journey of the company on its tenth birthday. But that's not the interesting part. Also, brevity is good. It's not even sexy.
DUCT TAPE MARKETING [Media] Weekend Favs August Twenty Four
| SATURDAY, AUGUST 24, 2013
FalconSocial – Complete social media management for teams. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: MZgallery via photopin cc. MixBit - Video app that lets you create and share videos as well as collaborate with others in the editing process.
DUCT TAPE MARKETING [Media] Oddly Correct Way of Doing Business – Local Color Video
| WEDNESDAY, AUGUST 10, 2011
Related Posts: The Power of Focus Riding With Niner Bikes Using Social Media to Drive Offline Behavior Tell Me About Your Favorite Local Business The Extraordinary Craft of Story Building. On Friday’s the staff takes to the neighborhood on bikes to deliver freshly roasted coffee beans to area residents.
FRESH INC.: THE STAFF BLOG [Media] Google's 10 Best Mobile Apps
| WEDNESDAY, MARCH 6, 2013
This would be more exciting if more people were using Google+; at the moment you may be hard pressed to find any pals reviewing restaurants on Google's social media platform.) 4. Ten apps you should be using--or, at the very least, learning from. Does that spell trouble for Google revenues? Probably not. Take your pick.
FRESH INC.: THE STAFF BLOG [Media] You Know Less About Your Web Analytics Than You Think
| WEDNESDAY, FEBRUARY 13, 2013
Scenario #5: Fear Trumps Data Your COO just met with a big-name vendor who enlightened him that "social media is the way of the world." Take control of your analytics--make sure you haven't fallen into one of these six common traps. It's 3p.m. Do you know where your Web analytics are? How could that be? You don't own your own data. Solutions?
- [Media] Factory 360: Turning Marketing into an Experience
” The New York-based Factory 360 has a huge range of clients and specializes in combining traditional marketing techniques with event tactics—utilizing such techniques as guerrilla marketing, non-traditional media outlets, stunt marketing and pop-up stores. Two-time Inc. As we process applications for the 2012 Inc.
- [Media] Why It’s Important For a Beauty School to Have a Blog
Blogs Appeal to the Younger Generation In the age of Snapchat and Instagram, it is almost impossible to run any kind of business without the help of social media. Fashion and beauty are constantly growing and evolving — just take a look at what was considered cool twenty years ago! Business Technology
YOUNGUPSTARTS [Media] Getting Noticed Online: What You Need To Know
| WEDNESDAY, FEBRUARY 24, 2016
It could also mean having social media accounts and getting these managed and linked to your core website. It’s the perennial problem of the startup. How on Earth do you get yourself noticed? More and more, the space in which you need to speak up is moving online. But how to go about getting noticed online is a tricky business.
FRESH INC.: THE STAFF BLOG [Media] Twitter's 2013 Changes Recapped: Are You Up to Date?
| WEDNESDAY, JUNE 12, 2013
Video content is now also included in a user''s media gallery and expanded tweets. Since the beginning of the year, Twitter has rolled out at least 16 significant changes businesses should know about. Do you? In the race for users and revenue, Twitter has unleashed a collection of changes--many designed to attract marketers. Vine launched.
ARCTICSTARTUP [Media] Top European Startup Events for the Rest of 2014
| TUESDAY, SEPTEMBER 23, 2014
Webit is a massive, premium event of 10 000+ attendees from 110+ countries, 200+ speakers & 300 accredited media, where the Global Digital and Tech Leaders meet. Hugely popular Slush is the focal point for Eurasian startups and tech talent to meet with international investors, executives and the media. Read more here. -.
- [Media] How To Delegate More Effectively In Your Business
For example, non-computer types should consider delegating their social media, website, and SEO activities. For a few, delegating comes easily, maybe too easy. For others who are perfectionists, letting go of even the most trivial task is almost impossible. This means only about one manager in ten really knows how to empower others.
OCCAM'S RAZOR [Media] Excellent Analytics Tip #22: Calculate Return On Analytics Investment!
| MONDAY, FEBRUARY 25, 2013
Media Optimizations 2. Identifying which model to use to attribute credit for a single conversion across multiple media channels is immensely difficult. Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Isn't it amazing?
FRESH INC.: THE STAFF BLOG [Media] What to Do About a Negative Review
| TUESDAY, OCTOBER 25, 2011
Main Street Hub, a start-up that wants to help you manage your reputation on social media, received $2.6 The company charges small businesses a fee (starting at $199 per month) to take care of online reputation management and spreading the (good) word about the company on social media. million in funding.
DUCT TAPE MARKETING [Media] Content Creation is Dead – Long Live Storytelling!
| THURSDAY, APRIL 9, 2015
Don’t forget about the human element when you communicate to customers on your blog, through your newsletters, videos or on social media. Content Creation is Dead – Long Live Storytelling! written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Photo via BlogMutt’s CEO, Scott Yates. Coincidence?
UP AND RUNNING [Media] Ask an Entrepreneur: Can I Really Start a Business in 30 Days?
| TUESDAY, OCTOBER 21, 2014
Social Media can supercharge your launch. It allows your supporters to pledge to their social media accounts following your launch date. Are you looking for advice on getting your business up and running quickly? Scroll down for expert tips. If you like them, share this on Twitter with the hashtag #30DayChallenge. Skimping on design.
DUCT TAPE MARKETING [Media] SEO Is An Integral Marketing Channel
| MONDAY, FEBRUARY 22, 2016
Social media, blogging, and reputation management are all elements of SEO that also carry additional marketing and advertising value. SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. How Did This Happen? There are more than 3.5 billion Google searches every day. Credibility. But What About B2B?
OM.CO [Media] Evolution of a Founder: Lessons I have learned
| TUESDAY, FEBRUARY 5, 2013
The more I wrote about the oncoming mobile and broadband revolution, the more obvious it became that the print media was going to fight for attention with cheaper, faster publications. Blogs were part of the shift to a more intimate, frenzied, and on the go media landscape. About. Twitter. Subscribe. Om Says. About Me. Om Malik. Scary?
THE NEXT WEB [Media] Bad content is worse than no content: How to create stuff that doesn’t stink
| MONDAY, NOVEMBER 18, 2013
They figured out that their audience likes up-to-date marketing news, inbound marketing tips and the latest statistics on SEO, blogging, social media and marketing trends—all packaged in concise, readable posts. Jake Athey is the Marketing Manager for Widen Enterprises. When was the last time you were enthralled by B2B “content?”. final test.
DUCT TAPE MARKETING [Media] Turn Your Business Into a Community Building Platform
| WEDNESDAY, FEBRUARY 8, 2012
Consultants might work with a business owner to build a platform through speaking, writing, blogging and connecting in social media. Turn Your Business Into a Community Building Platform This content from: Duct Tape Marketing. The notion of a platform is one that receives a fair amount of play in various contexts.
UP AND RUNNING [Media] How to create a niche – Small Business Spotlight
| THURSDAY, APRIL 5, 2012
” Social media plays a big role in her efforts, she says, noting “It’s an excellent way to connect with my customers and fans of Puppy Cake.” How many times have you thought “somebody should make…” or “why doesn’t anybody sell…”? “People, myself included, love their dogs.
- [Media] Google+ a Ghost Town? Hardly
Every social media-savvy tech entrepreneur with any digital credibility is on Twitter. Not only is Google+ not deserted, it might be a better platform for business than Facebook and Twitter. Here's why. But according to tech pundit Robert Scoble, maybe you need not be: Twitter is fast approaching the status of ghost town. Why is that?
UP AND RUNNING [Media] Why Introverts Make Great Entrepreneurs—Plus 5 Tips for the Entrepreneurial Introvert
| MONDAY, MAY 12, 2014
Or, you might put together a thoughtful social media campaign or series of blogs from the privacy of your own office. Photo: Getty Images. What do Warren Buffet, Bill Gates, and Mark Zuckerberg all have in common? In addition to being some of the most successful entrepreneurs in the world, all three are introverts. Understanding Introversion.
DUCT TAPE MARKETING [Media] 10 Ways to Supercharge Your B2B Lead Generation Efforts
| MONDAY, AUGUST 11, 2014
Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Syndicated content My get sponsored tactic above is a form of syndication but paid options such as Outbrain can be effective ways to get your owned media assets and content in from of targeted leads. Heres how it works.
UP AND RUNNING [Media] How to Get Funding from Billionaire Investor Mark Cuban and Other Stories
| THURSDAY, SEPTEMBER 11, 2014
They have maintained their relationship with Kickstarter backers through the platform itself and via such social media platforms as Facebook, Pinterest, Instagram and YouTube, even running successful contests on Instagram, Facebook and Pinterest. Sometimes your business needs money fast. You have to get your hands dirty. Persistence. cities.
FRESH INC.: THE STAFF BLOG [Media] Why You Might Want to Consider Advertising on Instagram
| THURSDAY, DECEMBER 19, 2013
On Thursday, the photo filtering and sharing site released early metrics from its initial advertising campaigns , and the results ought to excite social media-savvy marketers. It''s still early days, but Instagram''s newly released ad campaign metrics show promising results for advertisers. Ever thought of advertising on Instagram ?
- [Media] Company Blog as the Best Tool for Achieving Your Business Goals
Also, the blog may work together with social media accounts of your business. In the recent decade, blogs have become an essential part of websites that allowed to connect with the visitors and share some information with them. What type of blog should I use? Think about how many pages there are on your website. Maybe five, six, not a lot.
- [Media] Facebook Has Become the New Yahoo, And It's Obvious Mark Zuckerberg Knows It
The social media giant''s mainstream user base limits innovation and makes the company vulnerable to nimble startups. One thing Silicon Valley industry insiders like to knowingly whisper to each other is that Facebook is the new Yahoo. Sunday, we reported a piece of news that indicates this may be true. The truth is, they tried to. Facebook.
AGILE VC [Media] The Rise & Fall of Great Venture Firms [Part 1] ? AGILEVC
| WEDNESDAY, JULY 11, 2012
How to Evaluate Firms for a Seed VC. How To Think About The Future. About Me. AGILEVC My idle thoughts on tech startups. The Rise & Fall of Great Venture Firms [Part 1]. July 11, 2012. NextView’s still in its infancy… we’re barely two years old and are just part of the way through investing our initial fund. Kleiner).
GOOGLE VENTURES [Media] Change aversion: why users hate what you launched (and what to do about it)
| TUESDAY, APRIL 24, 2012
When these changes generate strong reactions, people often turn to social media to vent — amplifying individual voices into a torrent of angry petitioners, digital torches in hand, demanding a return to the familiar, older, “better” product. Change is good. When a product becomes more fun or makes us more efficient, we embrace change.
ARCTICSTARTUP [Media] ThingLink Paves The Way For US Expansion
| THURSDAY, AUGUST 4, 2011
Neil himself stated: 'By turning images into a platform for rich media, ThingLink is innovating a new paradigm in consumer engagement'. If their service gains popularity on the other side of the Pacific, we can expect it to connect with more media and spread exponentially ThingLink will soon open offices in San Francisco and New York.
ARCTICSTARTUP [Media] Mini Seedcamp Stockholm, Companies Taking Part
| WEDNESDAY, APRIL 27, 2011
Bitspace from Stockholm, Sweden: Platform for curated collections of media. Campalys t from Riga, Latvia: Combines the best of Facebook Insights and Google Analytics, and bring it to you - so that you can measure the precise ROI of your social media campaigns. ffund.it Garantikoll.se Meaning through Quality and Influence.
ACTIVE GARAGE [Media] Finding the Best Hires in Tech: 3 Things You should be doing NOW!
| MONDAY, JUNE 20, 2011
According to a 2010 survey of businesses across the US, UK, and EU by Cross-Tab, a market research provider, 85% of hiring managers feel that a positive online reputation influences their hiring decisions, and more than 70% of companies have a policy to screen all job candidates using – yep, you guessed it, social media. Look into it.
UP AND RUNNING [Media] 6 Mistakes to Avoid When Writing Your Restaurant Business Plan
| TUESDAY, FEBRUARY 14, 2017
In the marketing section of your restaurant business plan , don’t just mention a budget and that you “plan on using social media.”. Do you intend to advertise through Google AdWords, social media, or some other paid digital marketing platform? It takes a lot of time, effort, dedication, knowledge, and passion to get it right.
- [Media] Smart Startups Think Global But Act Hyperlocal
When you extend this to include social media marketing, you can imagine that startups and small businesses are in fact at an advantage over their less flexible big brothers. Even though the world is getting smaller, due to easy global connectivity, people still feel alone if not well-connected locally. Geographic customization.
STARTUP PROFESSIONALS MUSINGS [Media] 10 Keys To Great Startup Encores Following An Exit
| SATURDAY, SEPTEMBER 24, 2016
But there is no magic formula on how to bring these together a second time, but I did see some good insights on the parameters in a recent startup business parable, “ Endless Encores ,” by Ken Goldstein, who advises startups and has built corporations in technology, entertainment, media, and e-commerce. Startup successes are never perfect.
ONSTARTUPS [Media] #winning: 6 @charliesheen quotes to make you a better entrepreneur
| FRIDAY, MARCH 4, 2011
Over the past week there has been a huge focus in the media and even the geek internet culture around Charlie Sheen's supposed breakdown. He's been doing a lot of interviews, but mixed in are a lot of interesting quotes that can be applied to entrepreneurship. An entrepreneur is on a thin border between insane and brilliant. We code magic.".
ACTIVE GARAGE [Media] Thought Readership #3: What’s wrong with “chocolate fireguard” books – and what to do instead
| MONDAY, MARCH 12, 2012
Or you could develop a short Wufoo or SurveyMonkey questionnaire, promoting that through your social media channels, to gather relevant data. Instead of the usual bio blah, blah, you can find an infographic depicting her communications career here , as well as social media links.
FRESH INC.: THE STAFF BLOG [Media] Brand & Market Your Company. in Just 5 Minutes
| FRIDAY, DECEMBER 23, 2011
Build a Social Media Campaign Now that you're up and running with a great new brand, here's an automatic way to generate Tweets guaranteed to win you visibility: The automatic tweet generator. Here's a quick and easy way to create a memorable brand for your company. Just don't take it too seriously. Here's a quick way to find one: The Web 2.0
UP AND RUNNING [Media] Why College Is a Great Entrepreneurial Incubator
| MONDAY, AUGUST 29, 2016
In addition to my Organizational Communication degree (which I’m now using for my job as a social media marketer), I also have a degree in Theater. Oh, college. I’ve been out just a few months and already miss it enough to eat a pint of Ben and Jerry’s while sobbing into my couch cushions. Access to free advice and mentorship. More gutsy?
YOUNGUPSTARTS [Media] [Competition] Expand My Brand
| TUESDAY, SEPTEMBER 4, 2012
based EXPANDMYBRAND Startup Challenge , organized by social media agency EDGE Collective. If you run a social marketing technology startup, check out the U.S.-based Registrations close on Friday, September 14. Events & Happenings competition EXPANDMYBRAND social marketing social technology startups United States
YOUNGUPSTARTS [Media] [Singapore] Play(Book) It With Music
| FRIDAY, AUGUST 12, 2011
You don’t normally think of using a Blackberry device to play music, much less on a tablet, but Research In Motion (RIM) and digital media delivery company 7digital have teamed up to bring over nine million tracks to BlackBerry® PlayBook™ users in Singapore through a new Music Store app.
DUCT TAPE MARKETING [Media] Stop Trying to Make Your Customers Smarter!
| TUESDAY, DECEMBER 16, 2014
An author, entrepreneur, speaker, and connector, Peter Shankman is recognized worldwide for radically new ways of thinking about customer service, social media, PR, marketing and advertising. He Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing.
FRESH INC.: THE STAFF BLOG [Media] Best Advice I Ever Got: Antonio Neves
| FRIDAY, SEPTEMBER 28, 2012
After some research and adding an application process, I shifted my target audience to high-potential young professionals and entrepreneurs, many in the media industry. The founder and CEO of Thinqaction takes his start-up cues from a decade-long television career. News and covered commercial space exploration for PBS. TheAntonioNeves
YOUNGUPSTARTS [Media] 5 Small Business Mistakes And How To Fix Them
| TUESDAY, JANUARY 26, 2016
You picked up supplies, cleaned, delivered products, did accounting, paid bills, posted social media, delivered ads, checked on insurance and answered emails, when you suddenly realize that doing it all yourself doesn’t really make any money. By Lea Schneider. At home, you wouldn’t feel as though you must do every single chore on your own.
- [Media] 5 Sure Signs That a Good Startup is Going Bad
With today’s 24/7 flood of information and social media, the team expects to be constantly updated on what’s going on at the top. Most entrepreneurs start their company with the highest of ideals, and wouldn’t dream of building one with a culture of indifference or downright unethical behavior. Big bad investor interference. Marty Zwilling.
FRESH INC.: THE STAFF BLOG [Media] The GoPro Army
| WEDNESDAY, JANUARY 25, 2012
Every two or three minutes, a new piece of GoPro–created content is uploaded to YouTube, and Woodman credits those videos—whether produced by its army of customers or by the company's 20-person in-house media team—with much of the company's runaway success. Then he hammers the gas again. The point comes back to storytelling.