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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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How to Leverage UX Best Practices to Increase Sales Conversions

Up and Running

But, you need to make sure that the coloring of your main action is at the top of your visual hierarchy (different from the rest of the buttons across your website). If you want your user to enquire or add to the cart, then make sure this button is a different color from the rest of your buttons.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. A marketing playbook gets everyone on the same page.

Campaign 149
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A Complete Guide to YouTube Analytics

ConversionXL

As with most platforms, there are metrics that matter, and vanity metrics. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Both metrics represent high engagement.

Analytics 134
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How to Forecast Sales

Up and Running

First, allow me to deal with a very common problem: Business owners are often afraid to forecast sales. It doesn’t take spreadsheet modeling, much less econometric modeling, to estimate units and price per unit for future sales. New product or not, your sales forecast won’t accurately predict the future. That’s much harder.

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Tips For Tracking Your Website Performance Metrics

YoungUpstarts

It starts with setting goals and then tracking your website performance metrics. For those who aren’t sure where to start, use this useful guide to help you accurately track performance metrics. Know which metrics to watch. How can you know how to track your performance metrics if you don’t know which ones to watch?

Metrics 113
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5 Steps To An Innovative And Winning New Venture Plan

Startup Professionals Musings

Have you projected sales and marketing costs, cash flow, and capital requirements? Companies and cooks who rest on their laurels don’t last. Develop metrics with which to measure yourself and use these to incrementally expand and improve your offering as fast as the market and capital will allow. Don’t stand still.