Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

ConversionXL

JUNE 8, 2017

In the rest of this article, I will share with you a basic process you can use to build upon. This information is crucial in maintaining scent from the creative to the landing page and rest of the customer journey. If you are in B2B, you’ve certainly heard of account-based marketing by now. Victory surely can’t be copy-pasted.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” Is Emotion Necessary To Make More Sales? 5 Dimensions of Rockstar B2B explainer videos.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. Some might stare blankly and ask what you mean.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

APRIL 28, 2020

To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products.

Demand 101

Demand Revenue SQL B2B 101

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Yet, in 2021, Shopify posted record sales, growing 113% year-over-year and doubling in brand value to $828 million. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

NOVEMBER 4, 2020

Don’t ignore activation—or the rest doesn’t matter. Based on unique metrics and behaviours, you can identify when and where the user is most likely to upgrade, and tailor your marketing accordingly. when a user is onboarding), 80% of sales calls go to voicemail. When I was younger, I used to be addicted to Roller Coaster Tycoon.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

SEPTEMBER 16, 2020

How do you know which word or phrase might tank a sale? The ad that performed the best on average , especially for quantitative metrics, delivers your typically inoffensive McDonald’s spot—the safety scissors of the ad world. A/B testing can tell you which version of copy generated more leads or sales. gift cards, real money).

Campaign 116

Campaign B2B Software Review Differentiation 116

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Facts don’t change minds – true for both sales and customers. Work hard to define meaningful product metrics – enabler of team success. Renee Thompson – How to Win at B2B Optimization. Iterate to the vision.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

FEBRUARY 10, 2016

I can report on pageviews and bounce rates and sessions and all the other lovely metrics we normally obsess about. Now, all those other metrics suddenly have a purpose and context. This the reason I love setting engagement goal types (remember though, don't call the metric Engagement, it's an excuse and not a metric).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. Your boss loves you.

Metrics 147

Metrics Analytics Channel eCommerce 147

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. via B2B Marketing Alliance ]. Nothing is being sold at this stage. Consideration.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Up and Running

OCTOBER 21, 2014

The rest is just going to build off of this step. A sales forecast. Help the business owner define how credit fits into the overall sales and marketing plan. For B2B companies: Branding Business. Day 23-24: Start introducing yourself on the phone, start pitching your business, start in-field sales, start reaching out.

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

conversionxl.com

FEBRUARY 4, 2014

How To Identify Your Target Market & Make More Sales. Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” Is Emotion Necessary To Make More Sales? 5 Dimensions of Rockstar B2B explainer videos.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

MARCH 10, 2015

The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau. For the rest of this post, I'll anchor the abilities of Universal Analytics to revolutionize your digital everything, by focusing on these three features.

Analytics 60

Analytics Technical Review Software Review Web 60

Occam's Razor

MAY 20, 2013

Here's the rest of the funnel that takes us down to the actual point of real business profitability: We only make the maximum amount of money as a business, after the student completes the course. A lot of that traffic also submits leads that go to your normal sales process. Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Why do you think introducing a completely different set of numbers is going to make your life easier? Usually for free.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MARCH 10, 2017

Test your subject lines and measure the right metric. Then, you can roll the winner out to the rest of your list and record the insights gained in an archive. Of course, you’ll also want to be sure you’re focused on the right metric. Try something like: ‘Our annual apparel sale starts now.’

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

SEPTEMBER 21, 2015

When you have it, you'll move investment to the very top (it is what causes the rest to happen after all), and add two more rows at the bottom… How cool is this? Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. Rest is irrelevant. A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

AUGUST 27, 2019

These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Clearly naming the dimensions and metrics across your stack will help you integrate tools, train new team members, and analyze data without hiccups. You’re exposed to bold sales messages. B2B or B2C.

Analytics 124

Analytics Naming Metrics Campaign 124

Up and Running

JULY 2, 2014

If you keep these 7 things in mind, you well be well on your way to a good blog and ideally, plenty of leads or sales. I don’t have to quote any fancy statistics to show you that B2B and B2C clients come from the web now more than ever. What are your most common sales objections? This time, your sales team is your blog.

Audience 77

Audience B2C Sales Web 77

ConversionXL

JANUARY 4, 2016

Yes, there’s a lot of insight to be gained from web analytics for eCommerce sites , you can also learn a lot about B2B lead generation if you’re using analytics correctly. More on this as we get deeper into measurable web analytics for B2B marketing sites. Measuring the Performance of Informational Sites. Absolutely.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

SEPTEMBER 15, 2020

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. If the answer is no and you’re a B2B SaaS company, that might be a problem.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

NOVEMBER 11, 2015

The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. High-value accounts are rumored to get more attention, the rest are purported to get little to none. Free often wins versus buying a competing product.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. The core performance of the current website look like this… While we are applying it to a B2B case, it could just as easily be applied to a B2C / Ecommerce scenarios. Worldwide Smartphone Sales by Operating System , in thousands. Action, baby!

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

JANUARY 8, 2016

Select that and the rest of the Real-Time reports will be segmented to just show traffic from your city. Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. If the answer is no and you’re a B2B SaaS company, that might be a problem.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

ConversionXL

AUGUST 5, 2015

This is a great example of how persuasive social proof can be, particularly when it is prominently placed on your landing and important sales pages.”. Use this if you’re marketing B2B software, agency services, etc. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. They blend with the rest of a member’s feed content and are the most competitive format when it comes to CPC. LinkedIn text ads. Message ads.

Campaign 129

Campaign Audience Advertising Conversion 129

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Improves customer experience during sale, after sale and support interactions while generating revenues and reducing operational costs.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103