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Why Startups Need to Focus on Client Retention Right from the Start

The Startup Magazine

When it comes to startups, the focus often gravitates toward acquiring new customers, expanding market reach, and chasing growth metrics. Repeat customers offer a consistent revenue stream, shielding the startup from the erratic fluctuations of the market. Market dynamics can swiftly shift, and customer preferences evolve rapidly.

Retention 148
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

Metrics 165
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Ego Metrics: What Measurements Matter?

Duct Tape Marketing

Ego Metrics: What Measurements Matter? The problem is that some of these metrics aren’t meaningful. In fact, some of the most visible metrics are the most misleading. This is possibly the most visible metric in social media, but many of those followers are inactive or even inhuman robots. photo credit: samuiblue.

Metrics 71
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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

By definition, second-stage ventures generally have 10 to 99 employees and/or $750,000 to $50 million in revenue, and see that as just the beginning. Managing business growth is more than metrics. Delivering a superlative experience is the only way to get truly loyal clients, repeat business, and expansion through social networks.

Mezzanine 368
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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. This is when metrics come into play. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60