Remove Metrics Remove Revenue Remove Viral Remove Web
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Startup Metrics

TechEmpower

Next, define what you need from a metrics and reporting standpoint. Startup Metrics with Dave McClure Dave McClure has a great presentation on Startup Metrics where he points to some additional metrics that are useful to consider: A : Acquisition - Where / what channels do users come from?

Metrics 260
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Define key metrics to measure progress and success.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%. Read everything you can about viral marketing. Define relevant metrics and measure. Social media demands two-way communication, rather than outbound only.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.