Duct Tape Marketing

MAY 18, 2023

What’s your editorial strategy? [07:00] What's your editorial strategy? Well, so the content marketing side of the editorial strategy, I'm always in all the top of funnel content and, and sort of mid-funnel content that I produce. Is obviously a huge part of this. Russell Henneberry (05:09): Mm-hmm.

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Hunter Walker

NOVEMBER 15, 2021

It’s so easy in local news to inject your opinion because you actually live here and you’re encountering the same issues that you’re writing about. And I think part of it is also tied to not taking huge swings on the editorial side. But trash cleanup is sort of the one thing I’m outspoken about.

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San Francisco Raleigh Technical Review Nashville 80

ConversionXL

JULY 3, 2020

Editorial behavior lags behind that realization. SEO requires backend considerations but doesn’t, in many cases, drive editorial strategy, says Smullen: If someone were to build a paywall-worthy brand from scratch and get bogged down by domain authority metrics and traffic stats, they would never produce award-winning content.

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SEO HTML Technical Review Caching 122

Both Sides of the Table

JULY 7, 2015

I love how open Danielle has been throughout the development of her startup Mattermark including honest reflections of when she has changed her opinion. ” I’m assuming Mike was wrong but was corrected by his editorial staff so I went with IS in my title. “That’s what it feels like.”. This is a hard one.

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Cap Table Cofounder Silicon Valley Startup 150

Austin Startup

JANUARY 2, 2018

To explore these, I’ll give you two examples: one, Shep , a browser extension travel tool for SMEs from my company, and the other from Litr.ly, a made-up company that allows writers (copy, technical, editorial, fiction, etc.) peer-sources professional editing and opinions to empower amateur writers with the knowledge of the industry.”

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Elevator Pitch Startup Technical Review Cofounder 54

Brandanew

MARCH 28, 2016

Ruthless Editorial Mindset. If you feel you can’t do it, always get an external opinion and invest in editorial support. Let your creative juices flow and see what comes up. Perfect drafts are not created on the first attempt. Allow yourself the time and energy to make something unique and truly your own.

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The Next Web

NOVEMBER 25, 2012

If you are running a design blog and everyone else is doing tutorials and inspiration posts, try putting editorial content in the mix – interview experts in the field and put together insightful analysis on the design world. Even if both sites are about design, a tutorial blog and an opinion blog are going to appeal to very different buyers.

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Technical Review Hosting Social Media Sales 122

Jeff Hilimire

DECEMBER 29, 2015

” On a dialy basis, I read the NY Times, which provides more editorial content than CNN. This device is not meant to be used in portrait mode, in my opinion. CNN is a great source for world news. I use the app (vs. the website) and I feel like CNN does a great job of “just the facts.” Additional thoughts.

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The Startup Magazine

SEPTEMBER 10, 2021

However, a business cannot wait decades for people to form good opinions about it. Earn editorial links and citations by peers and industry leaders. Reputation is the natural consequence of time spent in an industry. After years or decades in an industry, people form conclusions about a business and its leaders.

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Brandanew

APRIL 13, 2016

Use an editorial calendar and do NOT over-post. Use an editorial calendar that keeps you consistent and allows you to have a plan. Make a list of categories using your editorial calendar and see how you can mix it up. Also, use optimal Facebook image sizes, for example, images of 940px X 788px work well on Facebook.

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crowdSPRING Blog

MAY 9, 2018

With customers increasingly reliant upon the referrals and opinions of their friends and colleagues, getting in front of your market is important. Further involving themselves in their shoppers’ daily lives and routines, Glossier publishes the popular Into the Gloss , an editorial-meets-product-review website.

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ConversionXL

MARCH 25, 2020

It doesn’t toss out unsubstantiated opinions. Your editorial calendar is invisible to most readers. The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did. A B2B website that educates potential buyers isn’t a personal “weblog.”

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Pascal's View

AUGUST 28, 2010

Source: New York Times Opinion article, Inventing Our Way Out of Joblessness by Hank Nothaft and Paul Michel, August 5, 2010 ). In a Wall Street Journal editorial, Otellini’s Lament , dated August 27,2010, the editor quotes Intel CEO Paul Otellini’s recent comments: “…Otellini. (ii) Clearing the backlog in the U.S.

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Brandanew

FEBRUARY 10, 2016

Keep editorial control so that you’re not cheating your community and making it sound like an advert. Do share your insights and opinions with us! Choose what you’re comfortable sharing. More importantly, stay true to what you believe and also, always mention that the post is sponsored so that your community knows it.

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Feld Thoughts

MARCH 25, 2015

As Jane mentions in her guest opinion piece , she believes this is the year for Boulder to be at its best. The result of these “success problems” is in an increased tension around the discussion of the future of our city in the editorial pages of the Daily Camera , City Council meetings, and conversations around town.

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Duct Tape Marketing

MAY 2, 2017

In my opinion, there are three primary lead generation playbooks you should consider following: Develop your content funnel. Marketing and editorial calendar. The largest marketing challenge small businesses face is that they don’t have enough leads, and getting more leads is also their number one wish list item.

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Duct Tape Marketing

MARCH 7, 2017

Content with editorial approach. Create an editorial calendar to help you stick to your strategy and themes throughout the year. In my opinion, the best way to look at social media is to view it as a way to open up access points. Why you’re creating it. What it will say. Where it will live. How it will be promoted.

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Duct Tape Marketing

OCTOBER 6, 2017

Over time you might be able to speak at industry shows either on an expert panel or via a presentation to offer opinions, guidance on trends and your business journey. Can we get your opinion on that? Well, after some media exposure, journalists and bloggers might be getting in touch with your comments and opinions.

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Hunter Walker

JULY 7, 2017

Casey’s coverage of tech is opinionated, but not cavalier, and even empathetic when appropriate. HW: As part of your career at The Verge you’ve moved between reporting and editorial roles. My friendship with The Verge’s Casey Newton started where 90% of his relationships do: on Twitter. Which do you enjoy more?

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San Francisco Aggregator Audience PR 51

Duct Tape Marketing

AUGUST 22, 2017

Once you have that down, you can go to work on an editorial plan that helps to make content the voice of your strategy. While it is a paid tool, in my opinion, it’s worth the investment. In my opinion, one of the best places to get links is from websites that are running guest content that link back to your site.

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SEO Engineer Search Audience 71

Duct Tape Marketing

FEBRUARY 13, 2018

Outsourcing your content creation efforts is far more common than you probably think, and in my opinion, it’s a necessary tactic if you want to do content marketing well. Develop an editorial calendar that lays out a strategy that your outsourced team can refer to. The answer? Outsourcing.

Audience 72

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Duct Tape Marketing

OCTOBER 31, 2017

For more information on how I put this together, I highly recommend that you check out my post titled, How to Systematically Create an Annual Editorial Calendar. Remember that it’s also OK to be opinionated; I actually think it’s important in many cases. I find it helpful to write like I talk and keep it conversational.

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Audience Developer Marketing Conversion 70

Gust

NOVEMBER 23, 2011

The sort of fact-checking and editorial judgment exercised by traditional publishers cannot conceivably be applied to a “publication” with 100 million “authors” adding and updating UGC to the tune of billions of page views per day. All opinions expressed are those of the author, and do not necessarily represent those of Gust.

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ConversionXL

NOVEMBER 4, 2015

Your opinion of what’s easy and simple is very different from what’s easy and simple to your visitors. High quality content in the form of product manuals, product specs, product features and benefits, editorial content (e.g. You aren’t objective about your own site. Content & Context.

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Duct Tape Marketing

JUNE 23, 2014

Each of these forms of content must be mapped into an editorial calendar that allows you to build a theme based body of content that will serve as an authority building asset for years to come. Business Isn’t Personal I’m going to express an opinion that might not be. Perfect Your Connection Strategy.

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Duct Tape Marketing

MAY 12, 2017

It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”. In my opinion, it’s ideal for user experience.”. That is where SEO comes in. According to Search Engine Land , “SEO stands for “search engine optimization.” Not sure if your website mobile friendly?

SEO 67

SEO Marketing Mobile Engineer 67

Pascal's View

AUGUST 13, 2009

Silicon Valley editorial of August 7 with letters from Harry Edelson (another First Boston alumnus from the ’80’s), and Ryan Phillips (whom I do not know). The opinion piece elicited 60 comments as of the date of this post covering a wide range of opinions on this important topic.

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Cracking the Code

JANUARY 28, 2008

Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community. Dear Mr. Botteri: My name is William Smith, and I have a brief editorial question about a page on the Cracking the Code Site.

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Software Review Technical Review Los Angeles Europe 48

Hearpreneur

FEBRUARY 8, 2023

Free FoundersCard membership, 24/7 online support through forums, discounts on products and services, offline events, the assistance of an editorial team to aid in the creation and dissemination of content for the purposes of brand building and media opportunities, and more. Thanks to Paige Arnof-Fenn, Mavens & Moguls ! #26-

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ConversionXL

NOVEMBER 5, 2020

To solve this problem, we built out an end-to-end editorial capability to ensure content is polished before delivery. But if several people are expressing similar opinions (in relation to how something is being done), it’s worth paying attention. Sure, you shouldn’t take one person’s word as gospel. There’s plenty of pie to go around.

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Duct Tape Marketing

APRIL 23, 2012

And that the stories, images, opinions and ideas shared would stand on their own merit and be consumed and shared by others regardless of what the established media, gatekeepers and experts said about it. And for me it’s not even about the exposure my ideas enjoy.

Small Business 68

Small Business Audience Internet Community 68

Duct Tape Marketing

APRIL 9, 2015

Having an editorial calendar. Ever sit in a movie and see something happen that was so unbelievable it negatively impacted your opinion of the whole thing? Content creation sounds like storytelling between two search engine algorithms. Tell Your Story. It sounds obvious, but only you can tell your story. Having goals.

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Algorithm Engineer Search Social Media 28

SVPG

SEPTEMBER 30, 2016

When I first decided to start The Silicon Valley Product Group, I had just left eBay and had some very strong opinions about what makes great product teams, and great product cultures, and while there were more than a few important thinkers and leaders on these topics, one area that I felt was under-represented was the role of product management.

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This is going to be BIG.

JANUARY 31, 2010

We'll bring together Social Media Editors from some of the largest and most well-respected media outlets, as well as those in more traditional Editorial roles to discuss this new specialty role. But in the media world there's another option: the Social Media Editor. RSVP: [link] 6:30PM Designing Social Websites What is a social website?

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New York Community Social Media New York City 61

Up and Running

DECEMBER 16, 2014

percent of the time, editorial is not paid for. Sometimes the people who are being interviewed, may feel a little bit hesitant about airing their true opinion. I’m going to focus in on those two, simply because they’re among the oldest social media tools out there, and in my opinion, they are the best for business.

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Duct Tape Marketing

MAY 22, 2019

Brian Dean: Sometimes if you can swing it, like if you have a staff and you have a writing staff and you have an editorial process, you can put out multiple pieces of content a day that all check those boxes, but for most small businesses, including mine, it’s better to stay small. Brian Dean: I’ll give you a good example.

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ConversionXL

OCTOBER 2, 2018

Afterward, the subjects rated their opinion of each project (positive or negative), the strength of that opinion, and whether they thought the project would ultimately reach its crowdfunding goal. les had less editorial content than the rest. A single research study is rarely the defining opinion. Conclusion.

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