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Social Networking and Business Value

SoCal CTO

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

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4 Definitive Ways To Deal With Outages

YoungUpstarts

Even a minute of downtime means millions lost in revenue and tons of bad PR. When Bebo, the UK social network went down in 2012, users flocked to Twitter to complain. Now, with more and more people spending their days permanently online, companies can’t afford to go offline anymore. A banner ad.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest.

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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. Black Friday data. Image credit.

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Reliable Strategies To Help Your Business Handle a PR Crisis

crowdSPRING Blog

Sometimes, an angry customer decides to take their anger online and shares their frustrations on social networks. Although many business owners don’t refer to their communications as PR (public relations), their communications effectively serve as just that. Preparation is the father of inspiration.

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6 Ways Your Small Business Can Stretch Its Marketing Budget To Grow Revenue and Profits

crowdSPRING Blog

The average larger company spends around 9-12% of its revenue on marketing. Here are 6 ways you can stretch your company’s marketing budget to grow revenue and profits. Creatively use public relations (PR) to build recognition. You don’t need a PR agency to do this for you.

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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

. - Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. These are just a few of the powerful, growth-fostering impacts “Rock Star” customers are creating for a variety of companies.

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