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Using Generative AI to Drive Corporate Impact

TechEmpower

Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies. TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions.

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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. After all, that’s what tech innovation is all about. Who are the customers?

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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. Only one-third make it past their tenth anniversary. Solicit funds from friends and family.

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6 Ways to Spice Up Marketing for Unsexy Products and Services

crowdSPRING Blog

Some products and services sell themselves. These 6 strategies will help you market unsexy products and services. Others are tough to sell.

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6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

Look at internal services versus external services. Customer-facing services, like call centers, should rarely be outsourced. Internal services, like marketing and accounting, are more manageable and have less customer visibility. The same applies to manufacturing and almost any process these days.

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How to Use Webinars to Sell Your Products and Services

Up and Running

If you are yet to start using webinars to drive sales, you are missing out on a huge opportunity to boost your revenue and grow your business. Here are some stats showing why any business owner cannot afford to ignore webinars…. 20% – 40% of those who attend your webinar will turn into qualified leads. Image source: ClickFunnels.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs.

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