Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile? Retention / Churn. Revenue Metrics. Revenue metrics are one of the first things I ask for from the startups in which I invest. I like to think of revenue drivers.

Metrics 346

Metrics Startup Acquisition SEM 346

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190

Mobile Social Media Distribution PR 190

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

SoCal CTO

OCTOBER 8, 2009

R : Retention - do they come back & re-visit over time? R : Revenue - can you monetize any of this behavior? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience?

Metrics 225

Metrics Startup Retention Acquisition 225

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). It all start with Acquisition. But it’s true.

SEO 134

SEO Metrics Analytics Search 134

The Next Web

MARCH 2, 2014

Successful mobile games rely on virality and retention just as much as monetization to stay afloat. In the first 30 days of our anti-cyberbullying campaign, players were so excited about donating that 19 percent of our game’s net revenues ended up going to Cybersmile.

Mobile 142

Mobile Global Campaign Viral 142

Reid Hoffman

MARCH 19, 2019

O’Reilly’s article describes two businesses from his own career at O’Reilly—the Global Network Navigator (GNN) web portal, which he sold to AOL, and the Website web server, which eventually fell by the wayside. On the other hand, web servers are not a blitzscalable market. Today, there is no one dominant player in web servers.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. mobile is ~50% of revenue, shorter form works better. mobile is ~50% of revenue, shorter form works better. Retention is the most important thing – if that’s poor, nothing else matters.

Retention 106

Retention Artificial Inteligence Channel Email 106

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Every ecommerce site has to obsess about Revenue. This limits a little bit what we can track in web analytics tools.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. The number of visitors directly correlates to revenue—whatever business you are in.

Social Network 73

Social Network Viral Social Media B2C 73

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Revenue per customer? Revenue, Gross Margin?

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

SoCal CTO

OCTOBER 5, 2010

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Another important web 2.0 Why You Should Write.

Technology 191

Technology Product San Francisco CTO Hire 191

Aymeric Gaurat-Apelli

APRIL 20, 2010

Although I had been developing softwares since 1999, it was the first time I could think of an idea, write the application, publish it online and virally reach thousands of people! As Facebook matures as a platform, it is changing its focus from growth to retention. Facebook has allowed me to find an audience to my creativity.

Developer 32

Developer Australia Ruby API 32

andrewchenblog.com

JANUARY 28, 2010

For freemium businesses, particularly ones that are social apps, there’s often a word of mouth or viral component, which we’ll cover in a second. Funnel Once you get your users registered onto the site, then there’s the question of how convert to paying customers, and whether there are any viral effects.

CPA 51

CPA Retention Viral Acquisition 51

Startup Lessons Learned

SEPTEMBER 29, 2008

So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. We built and are refining a communications and productivity Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. Is that a success? tool for a large public Utility.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

mashable.com

NOVEMBER 3, 2010

The Small Business Tips Series is supported by Bantam Live , a web-based collaboration workspace with “Social CRM&# for small business teams. The web and technology bubble has a lot in common with the rest of the business world in that there are essentially two disparate groups — the haves and the have nots.

Angel Investor 80

Angel Investor Startup San Francisco Social Media 80

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? You guessed it — straight up free money. Would they be loyal?

IPO 82

IPO Customer Matching Silicon Valley 82

ConversionXL

APRIL 6, 2016

Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test.

Retention 48

Retention Algorithm Software Review Conversion 48