David Teten

AUGUST 19, 2019

Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. Founder Earnings = Net Income + any amount of founders’ salaries over a certain threshold. Pied Piper Inc needs funding to accelerate customer acquisition for its SaaS solution. ARR of $500K+. Key elements: . “We ScaleWorks. “We

Revenue 60

Revenue Technical Review Software Review Equity 60

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. SMBs account for 54% of all US sales.

Social Media 185

Social Media B2B North America Media 185

ConversionXL

MARCH 28, 2017

Your survey questions should also be designed in context of both your company and your customers. best for B2B). For B2B, post-conversion survey could be part of an on-boarding email. NPS (Net Promoter Score) Survey. There are no universal guidelines for good survey questions. Then, the type of survey matters, too.

Conversion 48

Conversion B2B Naming Acquisition 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Ben's Blog

MAY 15, 2020

And if step one or two of the growth model start hitting a lot of friction, then of course it’s just going to get harder and harder, because each group of users is going to produce fewer and fewer users from an acquisition standpoint. It’s immediate of what is happening and what the net result is. The data’s clear.

Founder 36

Founder Conversion Technical Review Cash Position 36

ConversionXL

APRIL 3, 2018

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Understand: funnel analyis to identify opportunities – 75K people / day werent able to login because of a bad login screen design. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. It sounds simple; however, very few asset managers actually do it.” 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JULY 9, 2015

Depending on your cost per lead acquisition, as well as conversion rates per traffic source, you’ll want to spend time A/B testing the amount of information asked for, the way it’s asked, and the order it’s asked in (among other things), while prioritizing specific sources. The net result? More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

APRIL 25, 2011

Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MAY 27, 2022

Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MAY 27, 2020

Damn, I’ll admit—I even have a tradition of treating myself with a beautiful new pair after a successful business trip or client acquisition. I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C.

B2B 142

B2B Social Media Email Campaign 142

BeyondVC

NOVEMBER 5, 2003

As for IBM’s $50mm investment in the company, who knows, but that could be a stepping stone for a possible acquisition if Novell is able to pull off its amibitious plans. Tilion allows you see into systems which were designed to be closed.

XML 60

XML B2B .Net Acquisition 60

Austin Startup

JUNE 26, 2019

We tried, and opted out of, potentials for pivots; we pitched for game-changing partners and acquisitions that did not ultimately convert. Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. Obviously, it did not convert.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Duct Tape Marketing

FEBRUARY 28, 2018

How many marketing organizations are the people … and sales, are people incentivized simply on net new sales or the sheer number of lead generated and things like that and not on the long-term relationship? I came from the B2B software industry. People submit their designs, they vote on them. Anne Janzer: Exactly.

Kansas City 37

Kansas City Lead Generation Software Review Revenue 37

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

SEPTEMBER 30, 2020

The moment a user starts their trial (even when still on your sign-up page), design, flow, loading speed —everything is center stage. Highlight your company’s culture and brand with images, GIFs, or design elements to make your email stand out— small things matter. 9 ways to optimize your SaaS trial. First impressions matter.

Customer 121

Customer Sales Cycle Email Missouri 121

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s are a controversial brand that sell detox teas designed to aid weight loss.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

VC Cafe

JANUARY 16, 2011

Aerotel Medical Systems is a world leading manufacturer of modular, home and mobile telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. This allows customers to create, manage and track processes that include tagging of physical objects using barcodes. Mer Telecom. -

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103