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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

And for the record, that’s per month not total in aggregate! My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). I had written about Mike before but hadn’t disclosed his name. This has been a very welcome addition. Distribution costs have, too.

Video 320
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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. These 6 KRIs are The CHICAGO MetricsR and are the result of an aggregation algorithm based on any number of tactical metrics. 3- Name description.

Naming 152
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Model Building from the Ground Up

ConversionXL

If you’re looking for how much money to invest in the mining location, net profit after one year may be a criterion. If net profit is a criterion, do you have equipment costs? Is your KPI net present value of the project? The foundation of the model is the aggregate of the known information. Data availability.

.Net 69
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“Their baseline knowledge of Silicon Valley probably comes from HBO’s Silicon Valley.” How Alyssa Bereznak Covers Tech for The Ringer.

Hunter Walker

My undergrad degree was in history, but I always qualify it as “social history,” which to me means not just focusing on “names, dates, wars” (aka high school history) but understanding the past through stories. Alyssa Bereznak covers tech for The Ringer and her reporting appeals to me for the same reasons.

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5 Ways to Improve Local Search Results for Business

Duct Tape Marketing

Things like addresses, city names, suburb names, neighborhood names, zip codes, area codes, maps and directions are all markers that say your business is local. Sprinkle this kind of data liberally throughout your site and make sure you use city names in high priority text such as internal links and headlines.

Search 69
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital. And then beyond, to measuring your Net Promoter Score (or the latest flavor of the month customer centric metric), etc. But not, ever, in aggregate.]. What can you measure to show value: Do. Too strong?

Metrics 165
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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Airbnb’s availability as a marketplace and its aggregation of substantial consumer demand has actually meant certain forms of lodging have been newly built or converted into rooms for the primary purpose of listing on Airbnb. Airbnb therefore generates substantially higher free cash flow (FCF) than accounting profit.