Agile VC

JUNE 5, 2011

Groupon’s become a juggernaut in the immense local marketing space. They face lots of competition and few barriers to entry so the future growth and profitability can legitimately be questioned, but still… what Andrew Mason and the rest of the team have built in such a short time is truly remarkable. to the merchant.

North America 100

North America Chicago Boston Silicon Valley 100

Steve Blank

MARCH 17, 2020

It’s no longer business as usual for the rest of the economy. Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate. This math works in a normal market…. Unfortunately, it’s no longer a normal market. If you are selling to businesses (a B-to-B market) have your customers’ sales dropped?

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

ConversionXL

FEBRUARY 21, 2018

Despite the rise in popularity in the recent years, growth optimization is a fresh discipline as far as online marketing goes. Seasoned experts suggest that you should optimize for a metric which can affect the bottom line of your business. These metrics ensure that most of your efforts can be tied to monetary values.

Programming 117

Programming Audience Analytics Metrics 117

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. Because what happens is pitching is going to take eight to 12 months. As you pitch, somebody might be interested and time marches forward.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

NOVEMBER 6, 2017

In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source. Possibly not.

Chad 112

Chad Mobile Technical Review Aggregator 112

Startup Lessons Learned

NOVEMBER 7, 2008

The net result: we sold exactly zero presidential debate avatars. Even more importantly, you can start to experiment with feature set, positioning, and marketing - all without building a product. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. We finally settled on a $1.99

Demand 167

Demand San Francisco Lean Continuous Deployment 167

David Teten

AUGUST 6, 2015

One common option is a dedicated assumptions tab that flows into the rest of the model, and then outputs key pieces of data right at the bottom of the assumptions tab, so that the key inputs and outputs are in one place. A model that shows X% growth over time with no embedded correlation to sales/marketing is a huge red flag.

Balance Sheet 60

Balance Sheet Software Review Forecast Acquisition 60

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

Rob Go

OCTOBER 14, 2012

In the rest, we were part of the first “institutional round” We have not participated in any seed extensions or full-blown series A investments as our first check into a company. In either case, it’s a decent enough quantitative metric and an interesting data point at this stage in the portfolio’s progress.

New Hampshire 50

New Hampshire Croatia Omaha Portfolio 50

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. 24% of the content covers what any visitor might want, rest is the company shouting at you (in many annoying ways). Young adults who are looking to buy net books.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

APRIL 15, 2019

During 2019, our Net Promotion Score has dropped 15 points. Our Market Share in the 2-ton truck market shrunk by 1.5% (= -$3 bil). Bubble Kings most commonly reside in organizations where there is little to no accountability (or misplaced accountability, ex: celebration of vanity metrics). Negative data.

Leadership 79

Leadership Non-Compete Analytics Software Review 79

crowdSPRING Blog

DECEMBER 13, 2018

Chapter 7: How To Translate Your Brand Identity Into Actual Marketing. brand awareness – the ability of customers to identify a brand in a crowded market. Poor design, ineffective marketing, inconsistent messaging, and bad partnerships can all tarnish a brand. Conduct market research and perform a competitor analysis.

Marketing 162

Marketing Charlotte Naming Design 162

Startup Lessons Learned

NOVEMBER 17, 2008

This technique rests on three things: identifying the kinds of work that need to get done, creating the right type of teams for each kind, and steering the company by allocating resources among them. Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

Customer Development 168

Customer Development Developer San Francisco Customer 168

The Equity Kicker

JANUARY 10, 2020

Every good VC looks for the same three things: a great team, a great product, and a large and attractive market. We like those things in the same way as the rest of the industry. I think we differ a little from the rest of the industry, though, particularly with our focus on early stage companies. What are your benchmarks?

Partner 68

Partner Early Stage Portfolio Metrics 68

Up and Running

JULY 31, 2014

Think about big categories: salary, marketing, sales, rent, utilities. Net profit, at the end of the day it doesn’t matter how much we sell. At the end of the day, this is one of the most important goals to set and it will then inform all the rest of your financial goals. It’s the same thing with expenses.

Software Review 74

Software Review Sales Acquisition Small Business 74

Growthink Blog

NOVEMBER 19, 2013

"The point of marketing is to make selling superfluous." What it means is that if you do a great job in marketing, sales will be easy. Here are some famous USPs: The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine. This is a great quote from management guru Peter Drucker.

Sales 108

Sales PR Channel .Net 108

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JANUARY 31, 2017

I'm assuming for the rest of this post that either you are the person responsible for presenting the output of the analytical efforts OR you are working with a person who will present and that they are curious and will commit the time and intellectual horsepower required. An important assumption. It should have just focused on those two.

Audience 60

Audience Analytics Green Metrics 60

Hearpreneur

SEPTEMBER 27, 2020

If the rest of your life is balanced and you are happy, then business success can even be underrated. That mission could be impactful, to invest in it’s team or community, become net carbon zero or promote more diversity within its staff. Thanks to Stacy Caprio, Accelerated Growth Marketing ! #12- Marketing Group ! #14-

Entrepreneur 131

Entrepreneur .Net Metrics Revenue 131

Ben's Blog

MAY 15, 2020

What are those metrics? Andrew : If you are a travel company right now, I think you’re seeing very specific metrics dropping. As a result of that, all of those metrics go up. It’s immediate of what is happening and what the net result is. If you’re sitting on one of those spectrums, your job is easier.

Founder 36

Founder Conversion Technical Review Cash Position 36

Startup Lessons Learned

JANUARY 18, 2010

With staged releases, time provides a (somewhat illusory) safety net. Build in response to a signal from the "customer", and otherwise rest or improve. The user activation flow is the most critical path towards achieving initial user gratification or product/market fit. On the other hand, it is scary as hell.

Continuous Deployment 151

Continuous Deployment San Francisco Lean Wiki 151

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. Know the difference between leading and lagging metrics. Would you rather move forward with your multi-million-dollar campaign strategy with the foundation for success resting on nothing but a hope and a prayer? You need to run experiments. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133

Up and Running

MAY 1, 2014

The rest of this article will provide the specifics of what you should include in your business plan, what you should skip, the critical components of the all-important financial projections, and links to additional resources that can help jump-start your plan. Target Market. Marketing and Sales Plan. Milestones and Metrics.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. No marketing attribution model is perfect.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. The metrics in SaaS sound a little different as well.

Conversion 48

Conversion Churn Rate Retention Metrics 48

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Duct Tape Marketing

JUNE 16, 2017

How to Use Events for Evergreen Content Creation written by Guest Post read more at Duct Tape Marketing. Many marketers treat them as a one-and-done affair – but what if you could make them work harder for you? The challenge many marketers come across is finding ideas for video content in the first place.

South Africa 53

South Africa Audience Video Africa 53

Startup Lessons Learned

MARCH 4, 2009

Thanks to those of you who were willing to fill out the survey, I learned my net promoter score (about 25) as well as some clear other segmentation insights: about 80% of you are founders of or work at a startup, you read many of the same other blogs, and many of you would like to engage with Lessons Learned in formats and venues beyond this blog.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

trada.com

APRIL 7, 2010

Trada Blog: Paid Search Marketing, Online Advertising and Small Biz Trada's blog for small businesses making paid search, online advertising and social media easier to understand. Being external these days is about participating in a conversation with the market. Every new thing you take on requires time and effort.

Stealth 40

Stealth PPC Advertising Conversion 40

ConversionXL

MAY 29, 2019

YouTube is not unlike other content marketing efforts. 5000—may undermine a stable and expansive content marketing strategy. Members of the SaaS 250 publish about 15 videos per year, which net them a total of 133 new subscribers. 100 publish about 8 videos per year, which net them a total of 49 new subscribers.

Channel 106

Channel Video Audience Software Review 106

This is going to be BIG.

JUNE 2, 2010

That being said, is it me, or do more and more entrepreneurs seem to out there in the market essentially skipping the 500k-ish angel round? You try to do too much, overhire, overmarket, and you start to believe that your market is a landgrab. “We Drive one key metric. We need to go faster!” The solution? Try to prove one thing.

Cap Table 106

Cap Table Seed Stage .Net Venture Capital 106

YoungUpstarts

APRIL 19, 2015

Customer loyalty is just one of the analytics that I highlight in my new book (which is relevant for almost all leaders, considering the extent to which measures and metrics have crept into almost every aspect of doing business). Gauge word-of-mouth promotion with the Net Promoter Score. For best results, keep the surveys short.

Customer 100

Customer Analytics Revenue .Net 100

Duct Tape Marketing

OCTOBER 27, 2021

How To Create Remarkable Experiences For Your Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Gingiss. In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. More About The Duct Tape Marketing Consultant Network: Check it out here. DanGingiss.com.

Customer 99

Customer Technical Review Social Media Green 99

Up and Running

NOVEMBER 12, 2018

Target market (intended customers). Marketing and sales plan. But, don’t write your executive summary first—it’ll be quite a bit easier to write after you’ve written the rest of the plan. Target market : What groups of people will want your box? Opportunity: Proving there’s a market for your subscription box.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

ConversionXL

FEBRUARY 21, 2017

All you do is upload a design (homepage designs, landing pages, logos, brochures and marketing material) and show it to people for five seconds. Net Promoter Score (NPS). If you’re ready for more, read the rest of my article on these deeper dives. When the time is up they’re asked questions about what they remembered.

Conversion 103

Conversion Metrics Architecture Design 103

ConversionXL

MARCH 16, 2016

What’s So Special About The Net Promoter Score? Net Promoter Score is a customer loyalty metric developed by (and a trademark of) Fred Reichheld, Bain & Company, and Satmetrix. You calculate your Net Promoter Score by subtracting the percentage of Detractors from the percentage of Promoters. Image Source.

.Net 48

.Net Metrics Retention Aggregator 48